I attached the last assignment I submitted for this class it is the document titled Module 5 please use that to refer to the marketing goal I have because it must be consistent.
Here are the instructions from the professor.
You are required to submit one document containing
One Integrated Marketing Channel Map that describes your IMC Strategy (explanatory text not required)
Two Value Capture Maps that describe your Pricing Strategy (explanatory text not required)
Describe your promotion strategy in terms of advertising, consumer, and trade (distributor) promotions including plans to increase or change advertising, and consumer and trade discounts, rebates, or allowances by developing an IMC map. Please use the format of an IMC channel map shown in the Technical Note on Promotion.
Describe your pricing strategy in terms of the following marketing objectives 1) market penetration, 2) new product development, 3) market development, 4) diversification (or any combination thereof), and proposed changes in pricing (short versus long term) for different segments, product lines, brands, or services. Please use the formats of the Value Capture tables in the Technical Note on Pricing
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