“Maximizing Online Success: Strategies for a New Musical Instrument E-commerce Business”

Instructions: Please answer the following questions. I’ll be evaluating your answers based on your thinking and creativity.  Use the concepts you’ve read in both texts to formulate your responses.
Your grade will be based on your understanding of the concepts, your creativity, and the thoroughness of your answers.
Please submit your test as a WORD document.  Do not submit a PDF.
Label your file as follows:  Last Name, First Name, MKT 212 Final Exam, Fall, 2024
This final must be submitted by 9:00 PM on Tuesday, May 7th
Failure to follow the rules above will result in a 10 Point penalty.
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You are the digital marketing manager for a new start-up called PlayItAgainSam.net that sells used musical instruments online. This will be primarily an Internet business – there will not be any brick-and-mortar stores. Given this short scenario, please complete the following questions.
How can you apply the concept of affiliate marketing to your new business? (20 points)
What are the benefits of hiring a public relations firm for your new business? What would you expect them to accomplish? What are three good PR ideas that can help drive your business? (20 points)
Where might you use paid media to increase sales? How would you measure the success or failure in your investments in paid media? (20 points)
What would be the objective of your social marketing strategy? Would you integrate Facebook, Pinterest and Instagram into your marketing strategy, and if so, how? In addition to those three, what other social marketing strategies would you employ? How will you measure its success? (20 points)
5. How might you use TikTok and YouTube to increase your sales, and how would they differ?  ? (20 points)
Final optional question: Since this is our last interaction, please tell me what you liked about this course, what you did not like and what might make it more interesting. Please mix the good with the bad – I promise you won’t be penalized for constructive criticism! (2 point bonus)