“Analyzing the External and Internal Environment of a Local Company: A Comprehensive Analysis using PESTLE, Stakeholder Analysis, VRIO Test, and Porter’s Five Forces Framework”

Form a team of 3 or 4
students before week 4.
Select a local company for
your analysis
Use PESTLE analysis to
analyse the company’s
externa environment(Macro
evel external analysis
Use Stakeholder Analysis
(Salience model) to identify
the company’s key
stakeholders and their impact
on the company.(Micro level
external analysis)
Use the VRlO test to identify
the company’s essential
resources and/or capabilities(at least four) and assess thecompetitive power of each ofthose resources and/or
capabilities.(nternal analysisUse Porter’s Five Forcesramework,assess the nature/strength of the competitivepressures