Brand Analysis: Porsche from a Marketing Perspective

The brand analysis should be on the car brand Porsche. Do it from a marketing point of view, like what the brand offers.
These are the 4 things you need to write about:
1.     Brand history (what makes the brand unique)
2.     Brand elements (choose some of its elements for analysis)
3.     Positioning of the brand (value proposition)
4.     Communication (how does communication build brand equity?)
This is the extended version, but you only need to do the basic version above. This is just to give the idea what these short topics are.
1.     Describe shortly the history of
the brand (origins, key stages in its growth, etc…) and the brand’s role
within the organization
2.    Identify all brand elements
(logos, symbols, characters, packaging, slogans, trademarks) and analyze how
the various branding elements are contributing to this current brand status
3.    Describe its position in the
market (create competitive analysis or a positioning map/ profile direct and
indirect competitive brands for points of parity and points of difference.)
4.    Apply one of the concepts of
brand hierarchy (customer–based brand equity pyramid, brand positioning and
values, and brand mantra) to describe the brand’s current status.
5.     Identify the inherent
attributes of the product/idea/service (pricing, communications, distribution
policies, other relevant marketing activities)!
Use at least 3 sources and reference them correctly, do Times New Roman 12 size double spacing.