“Building Trust and Transparency: A Public Relations Campaign for a Non-Profit Organization” Introduction: The purpose of this public relations campaign is to promote trust and transparency for a non-profit organization. In recent years, there has been a decline in public trust

The instructions for the assignment are indicated in the attached file. Please follow instructions exactly! Both questions for the first part have to be 300 words at LEAST. The second part is very important. You have to create an original and unique scenario to base your campaign on. I provided my midterm exam so you can see what the format for the PR campaign should look like and an example scenario/campaign. DO NOT copy that campaign/scenario or any others, it has to be completely original and unique. When doing the campaign, you have to be specific! The scenario you create should be based on public relations, not marketing. On top of that campaign HAS to be a one page media release!!! Again, everything is in the instructions and if you follow it, you should be good.