“Exploring the Impact of Social Media on Consumer Behavior: A Research Proposal”

Individual
presentation of the research proposal will repeat the research proposal in some
parts, but will substantially develop the following parts:
–       
Rationale for the research, stating and justifying the
research problem, aim, objectives and research approach.
–       
Theoretical framework as the basis for the
literature review.
–       
Previous research, gap in
the research or evidence of the research necessity, e.g. from reports.
–       
Research methodology.
–       
Proposed outcomes of the research and personal
contribution.
Consequently,
this assignment provides the opportunity for students to demonstrate the
ability to understand and interpret information relevant to the research
methodology and present it to a variety of audiences in both academic and
business environments in a written form as a 2000 words research proposal with
required appendices.
You will need to prepare a Power Point presentation and present the
proposal orally. You must be able to respond questions concerning theoretical
framework, previous research, gap in the research, practical and theoretical
implications with appropriate referencing to the relevant primary and secondary
resources. You will need to justify your interest and your role in the future
research.