Pick one of the companies from this list: AT&T, Burberry, BYD, De Beers, Jaguar Land Rover, Johnson & Johnson, Maersk, Stellantis, TJX,
Wayfair
By accessing annual reports, case studies, corporate literature, and other sources of information, provide a professionally presented synthetic report
addressing the following areas:
• Provide an overview of the company and how globalisation has impacted their supply chain design.
• Explain the main competitive priorities the firm adopts and how their supply chain strategy (using the building blocks of supply chain strategy)
may help in realising these priorities.
• Discuss who is the “Supply Chain Leader” (in its own supply chain and industry), the chosen company or someone else, and analyse their
adopted leadership style.
• Identify what kind of formal relationships the organisation has to manage within its supply chain and propose a model of relationship
managemen
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