Marketing and Psychology in Advertising: A Comparative Analysis Part 1: Comparing Four Ps and Value Approach to Marketing The four Ps approach to marketing, also known as the traditional marketing mix, consists of product, price, place, and

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Instructions
Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).
Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?
Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change? 
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.
Due on Feb 18, 2024 11:55 PM
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Rubric Name: MKTG Writing Assignment Rubric
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