Title: The Consumer Decision-Making Process: A Case Study of a High-Involvement Purchase The consumer decision-making process is a complex and dynamic process that individuals go through when making a purchase. It involves a series of steps, from recognizing

Examine the consumer decision-making process. Think of a recent high-involvement purchase you made that involved every step in the process. Discuss each of the steps, especially the information search and evaluation of alternatives. Be sure to support your claims with specific references to the Learning Resources and your prior experience.
In formulating your answer, consider the following questions:
·         Identify and define the factors that affect the amount of time consumers spend in conducting an external search. Explain why.
·         What new trends in the consumer buying environment affect consumer purchasing decisions?