After reading Chapter 3, explain how functional attributes and psychological attributes determine the level of customer satisfaction in the post-purchase? In your opinion, do all customers give the same importance to each attribute?
The Name of the Textbook is SELL 6: Student Edition – Text Only –
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H.
Schwepker, Jr., Michael R. Williams (978-1-337-407939) – 6TH 20
CENGAGE
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