Title: “Green Marketing: A Sustainable Approach to Business” Green marketing, also known as sustainable marketing, refers to the process of promoting and selling products or services that are environmentally friendly and socially responsible. It involves incorporating sustainability and environmental considerations into

“Explain what is meant by green marketing and provide examples of businesses following green practices.”
Cites from Book (ONLY): MKTG: Principles of Marketing
Charles Lamb, Joe Hair, & Carl McDaniel, 2020
Cengage
ISBN.13: 978-0-357-12781-0

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