Title: Leveraging Big Data Analytics, Artificial Intelligence, and Cloud Technology to Increase Competitiveness in the Marketplace: A Recommendation Plan for [Selected Organization]

For this Performance Task Assessment, you will act as a consultant to your chosen organization to provide recommendations on whether big data analytics, artificial intelligence, and cloud technology can help the organization increase its competitiveness in the marketplace.
Assessment Submission Length: 8- to 14-slide PowerPoint presentation, with accompanying script
Big Data Analytics and Management Strategy Recommendation Plan
As a first step, you will need to select an organization to research and use as your own case study. The organization must be a real organization that is publicly traded. Review the following options to make your selection:
Large retail chain (e.g., Gap Inc.)
Online e-commerce business (e.g., Netflix)
As a part of Porter’s Five Forces Analysis, you will also need to research other companies in the industry of the organization you select to get some insights on how they use IT/IS as part of their business strategy.
The Scenario:
For this Performance Task Assessment, you will act as a consultant hired by an organization that is similar to Gap, Inc. (large retail chain) or Netflix (online e-commerce business). The CEO of your selected organization explains that they would like to know if information technology can help the company to increase its competitiveness in their industry, as well as how their competitors leverage big data analytics, cloud computing, and artificial intelligence for strategic advantage and to drive business value.
Utilizing the above scenario, prepare an 8- to 14-slide presentation (excluding title slide and references slide). You must also provide an accompanying document that contains detailed speaker notes or a script for each slide so that the reader can follow along better. Your speaker notes should include your rationale and assumptions that pertain to each slide. You also need to have a minimum of 6–8 citations and references to support your direction. Note: You may elect to include additional slides as part of an appendix if you have information you might reasonably assume that a CEO or upper management might want. It is not required that you do so.