Crisis Communication Plan for Fast-Food Contamination Scare: Lessons Learned and Preventative Measures

When a company goes through a crisis it is important to have a process to follow to ensure that employees, stakeholders, and companies understand the actions the company is taking to improve the situation.
Read through this fictitious scenarios and choose one to write a crisis communication plan about.
The Fast-Food Contamination Scare:
In a situation reminiscent of Chipotle’s E. coli outbreak in 2015, a popular fast-food chain is linked to multiple cases of foodborne illnesses. The crisis unfolds as the media exposes the extent of the contamination, leading to a widespread public outcry and declining sales. The company must shut down numerous locations for sanitation and rebranding efforts.
instructions
Write a 1-2 page Crisis Communication Plan for your chosen scenario that addresses the following:
The Crisis
Identify the crisis and explain why it is an issue. Be sure to identify ALL affected groups (e.g. employees, customers, stakeholders).
Discuss how the damage will be assessed and explain how the damage will be fixed. Provide a rationale for your response.
The Plan
Identify the individuals who will be responsible for communication and explain who needs to receive information about what is happening and why they need to receive information. Provide a rationale for your response.
Provide instructions on how to talk about the crisis with all concerned parties (employees, customers, and stakeholders).
The Result
Review the crisis and discuss how the crisis could have been prevented. Provide suggestions for preventing a similar crisis in the future. Provide a rationale for your response.