“Understanding Consumer Behavior and Marketing Strategies” Part 1: Personal and psychological factors can greatly influence what consumers buy and when they buy it. These factors can include individual preferences, needs, values, beliefs, and attitudes. For example, a person’s

Part 1
Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.
Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets.
Part 2
Please describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer’s mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?