“Strategic Approach to Addressing Company Concerns and Benchmarking Analysis”

Issues/Concerns: Proficient
Target/addressed: Need Improvement: I wanted to see a clear statement of the issues/concerns that should be targeted and addressed. I also wanted to see a prioritization of these concerns since it would be unlikely for a company to address all concerns/issues simultaneously. Finally, I wanted to see an approach that was systematic and strategic in its effort to address the identified issues and concerns that should be targeted and addressed. 
Benchmarking: Need Improvement: I wanted to see a more robust analysis of the benchmarking data relative to both companies.  
Articulation: Need Improvement: Use headings to better organize paper;  references must Be listed in alphabetical order.