“Driving Customer Satisfaction and Loyalty in Digital Marketing and Advertising: A Case Study of XYZ Company” Introduction In today’s digital age, businesses are constantly competing for the attention of consumers in the ever-evolving world of marketing and advertising. With the

4 page expository essay, my random scenario generator (RSG) is: “My industry is digital marketing and advertising. My research question is What factors drive customer satisfaction and loyalty in our industry? “. You can pick a company from that scenario. I will also include the example of the proposal from the textbook.