Metrics – Identify and explain the metrics you used to define a successful launch and marketing communication plan. How will you measure/ optimize the integration of all the digital marketing techniques within the digital marketing plan?
a. Reach, frequency, continuity and impression analysis from the digital campaign initiatives.
b. QR code on print ads
c. Google Analytics on web advertisements or sites
d. Sales Promotion – increase in sales from the event or response to the ad
YOU WILL BE COMPLETING THE ASSIGNMENT BASED OFF THE FILES HAVE SUBMITTED. PLEASE READ OVER THEM AND LABEL THE PAPER AS PER THE INSTRUCTIONS!!!! IN THE FILE LABELED, “ASSIGNMENT 1,” THE COMPANY IS NAMED “NIKE” BUT IT HAS BEEN CHANGED TO “TICKPICK” AS STATED IN THE NEXT TWO FILES. IF ANY QUESTIONS, PLEASE LET ME KNOW.
I WILL BE ADDING MORE TO THE ASSIGNMENT, LATER ON IN THE WEEK AND EXTRA FUNDS WILL BE PROVIDED,
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