Title: Starbucks: Addressing Ethical Issues through Mission, Core Values, and Proactive Actions

Objectives
Identify the interconnection of mission, core values and ethical practices in the case
Analyze the actions taken by Starbucks and the effectiveness of these actions.
Demonstrate an understanding of a proactive approach to addressing ethical issues.
Synthesize the facts and issues in the case and analyze the course of action taken by Starbucks.
Description
CEO, Kevin Johnson, was presented with a challenge when two African-American men were arrested in a Starbucks while waiting for an associate. The arrests led to negative backlash for Starbucks. Johnson personally addressed the issue and took several steps to change the culture and policies of the company. This case presents several key issues, including the link between ethical practices, mission and core values, unconscious bias in the workplace, and how a CEO’s actions impact the employees. 
Gourguechon, P. (2018, May). The psychology of apology: How did Starbucks’ CEO Kevin Johnson do? Forbes.  https://www.forbes.com/sites/prudygourguechon/2018/05/06/the-psychology-of-apology-how-did-starbucks-ceo-kevin-johnson-do/?sh=590b0a94ac8d 
As per the assignment’s description, support your paper with appropriate sources, including at least four academic sources (books or journal articles such as those found in the YU library)
Submission Instructions
Write a report about this case study. Each report should include an introduction and conclusion, should be 4-6 pages (double spaced), 2.54 cm margins (the default on MS Word), and 12 pts size. The paper should follow the APA guidelines for format and citation.