“Maximizing Success in Licensing Arrangements: Considerations for Licensors and Licensees”

Please read prompt thoroughly. All in text citations must include author and page number.
Assigned Readings:
– Licensing International. (2016, May). How to Evaluate a License.Links to an external site.   (44:09) https://licensinginternational.org/educational-video/
Evaluating a Licensee
Please respond to the following prompts:
After watching the video “How to Evaluate a Licensee”, found in the Reading Materials folder, come up with two examples of important considerations for licensors and two for licensees when thinking about licensing a property. These could be warnings about potential pitfalls or suggestions for success. How could these things play out and affect the success of a licensed arrangement? Respond to two other posts, using either video or text. 
Guidelines
Your initial response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.
Evaluating a Licensee
Please respond to the following prompts:
After watching the video “How to Evaluate a Licensee”, found in the Reading Materials folder, come up with two examples of important considerations for licensors and two for licensees when thinking about licensing a property. These could be warnings about potential pitfalls or suggestions for success. How could these things play out and affect the success of a licensed arrangement? Respond to two other posts, using either video or text. 
Guidelines
Your initial response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.
Evaluating a Licensee
Please respond to the following prompts:
After watching the video “How to Evaluate a Licensee”, found in the Reading Materials folder, come up with two examples of important considerations for licensors and two for licensees when thinking about licensing a property. These could be warnings about potential pitfalls or suggestions for success. How could these things play out and affect the success of a licensed arrangement? Respond to two other posts, using either video or text. 
Guidelines
Your initial response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.
Evaluating a Licensee
Please respond to the following prompts:
After watching the video “How to Evaluate a Licensee”, found in the Reading Materials folder, come up with two examples of important considerations for licensors and two for licensees when thinking about licensing a property. These could be warnings about potential pitfalls or suggestions for success. How could these things play out and affect the success of a licensed arrangement? Respond to two other posts, using either video or text. 
Guidelines
Your initial response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.