Title: Developing a Marketing Plan for Segmenting the Sports Market I have chosen to develop a marketing plan for segmenting the sports market because of the immense potential and growth opportunities it presents. The sports industry is a multi-billion dollar global market that

 MARKETING PLAN: SPORT MARKET SEGMENTATION ASSIGNMENT
INSTRUCTIONS
INSTRUCTIONS
Choose a topic for your Marketing Plan. Please provide a statement of approximately 150-words
explaining why you chose your topic.
All assertions should be clearly supported with at least 1 formal citation of an external source.
There should be a complete and concise discussion of the issue.
Please include an appendix in this assignment. See the resource Appendix Instructions for more
information on creating an appendix.
View the Marketing Plan Resources under the Marketing Plan: Sport Market Segmentation
page.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.