“The Innovation and Entrepreneurship Practices of Amazon: A Case Study Analysis”

Learning Outcomes:
LO 1 Explain and deal with the current trends, theories, and
practices of Innovation and Entrepreneurship
LO 2 Develop a sound understanding, describe, and apply the
fundamentals of Innovation and Entrepreneurship.
LO 3 Formulate and organize the capabilities and knowledge
needed to scale entrepreneurial and innovative ventures.
Criteria: 2000 words
Task: Select a case study of an international company
(Amazon) and write a report on the trends, theories, and practices of
innovation and entrepreneurship of the company.
Report structure:
• Company Introduction (Amazon)
• Trends & Practices in Innovation and Entrepreneurship
• Identify key capabilities, resources, and knowledge
required to make the process effective.
•Conclusions & Recommendations
By following these guidelines, you’ll be able to provide a
thorough and insightful analysis of the chosen international company (Amazon)
regarding innovation and entrepreneurship topics.