Marketing Analysis of a Regularly Purchased Product: Generative AI Use Policy

The Basics of Marketing
Watch this week’s video: Objectives of MarketingLinks to an external site.
Using a product that you regularly purchase as the example (any good or service that is not the same as your Course Project), write a one-page summary that answers the following four questions.
Who are the target customers?
What do the target customers want?
What other products, companies, or disruptive technologies is it competing with?
Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?
Please follow APA seventh edition guidelines and submit your assignment as a Microsoft Word document.
Generative AI Use Policy
DeVry recognizes the importance of AI as a tool for learning and its responsible use in the classroom. Before using any Generative AI tools (e.g. ChatGPT, GrammarlyGo, Bard, Dall-E, etc.), you must get specific permission from your professor. Any assignment going through Turnitin will now be identified if there was use of Generative AI.