Main source:
Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). Boston, MA: McGraw-Hill. ISBN: 9781264075065.
Main source:
Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). Boston, MA: McGraw-Hill. ISBN: 9781264075065.
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