“The Psychology of Consumer Behavior and the Impact on Casual Dining Restaurants” a) There are multiple forces and motives that drive us to pick a certain brand over others. One key principle that influences our purchasing decisions is brand loyalty. This refers to the

Your discussion should reflect original thoughts and opinions, be approximately 150 words. Where possible, incorporate at least one key principle from this week’s content into your discussion. Submit your response at the link above. As these are related questions, combine answers into 1 post totaling approximately 100 words.
Issues
a) Why do we buy what we buy? (Explain forces/motives that drive us to pick a certain brand for example, and not merely “to satisfy a need” or ‘because it’s the cheapest alternative”). b) Read the following linked article at http://www.businessinsider.com/millennials-endanger-casual-dining-restaurants-2017-5and describe what you believe is driving this specific consumer behavior. What marketing research questions could be asked to better understand these clients and trends?