LAB PART II
With a group (2-4 people), you will need to write a 500 to 750-word report
on this project by next week. Prepare the outline in lab so that you have the chance to ask me questions (20 points).
a. Title (2 points): Your title should be descriptive yet no longer than 10 words. “Carbon Reservoir Report”
is not a descriptive title and will not receive credit.
b. Introduction (4 points): 1-2 paragraphs explaining the concept of urban forest. Mention its importance in
the context of conservation biology, environmental services and climate change mitigation tool (please
use reliable sources for your research – no Wikipedia or blogs). Tertiary sources and government reports
are allowed.
c. Methodology (4 points): 1-2 paragraphs explaining the measurements made and the material used. Refer
to your classmates as “researchers” rather than “students”. You will be writing about the entire class data
– not just your own. Remember that everyone is a collaborator; rather than saying something like “our
group was assigned to measure trees on Pearl St.”, explain that “our team of researchers measured street
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trees in the vicinity of Santa Monica College”. This section should be detailed enough to allow a reader to
replicate your work. Leave out irrelevant details such as “we walked to our assigned street” or “the
measuring tape had inches on one side and centimeters on the other”. Please include information about
the equipment used during field work, the city’s tree map and the equations used.
d. Results (4 points): 1-2 paragraphs going over the data collected by the class. This includes, but is not
limited to,
i. The total number of trees measured,
ii. Number of softwoods and hardwoods found,
iii. Average tree mass in kg,
iv. Average C mass per tree,
v. Average CO2 equivalent per tree,
vi. Estimated annual C uptake, considering 1973 as the planting year.
e. Discussion/Conclusion (4 points): 1-2 paragraphs. Start off by reminding the reader about the importance
of urban forests.
i. Refer to your carbon footprint calculation (Week 13 written discussion). Mention here the carbon
footprint for each group member (annual metric ton of CO2). Compare that number with the
estimated annual C uptake of the trees you measured and see how many trees are required to
neutralize each member’s carbon footprint.
ii. Mention possible issues we may have had with the collection and processing of data and what we
can do to improve our research (see spreadsheet notes for examples).
iii. Make suggestions for future research.
iv. Take home message: 1-2 sentences summarizing the report.
f. References (2 points): Cite any reference you used for this report. Your SMC library database is highly
recommended but is not required. Use www.citationmachine.net/apa for proper citation.
Disclaimer: Reports written with the assistance of artificial intelligence may be disqualified.
Author: admin
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“Assessing the Carbon Sequestration Potential of Urban Forests: A Collaborative Study at Santa Monica College”
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“Creating a Multimedia Project: Step-by-Step Guide”
professor has video instructions on the project pllease read the uploaded instructions please follow all directions
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“Maximizing Customer Retention: Exploring the Capabilities of Modern CRM Systems” “Maximizing Customer Retention through Modern CRM Strategies: The Role of Security and Compliance”
1. Title
What are the capabilities of modern Customer relationship management (CRM)? How does it impact customer retention?
1.1 Scope and Objective
Modern Customer Relationship Management (CRM) systems have advanced into powerful tools with diverse capabilities to build stronger connections between businesses and their customers. These systems are centralized hubs for managing and utilizing customer data across various touchpoints, including sales, marketing, and customer service channels. A significant aspect of modern CRM systems is data centralization, which allows businesses to combine customer data from different sources into a single database, which provides a comprehensive view of each customer’s interactions, preferences, and history. This centralized data repository forms the foundation for personalized engagement and targeted marketing strategies, ultimately enhancing customer retention.
Automation is a key feature of modern CRM systems, empowering businesses to streamline repetitive tasks such as sending follow-up emails, scheduling appointments, and updating customer records. By automating these processes, businesses can save time, improve efficiency, and ensure consistency in customer interactions, ultimately leading to enhanced customer satisfaction. CRM platforms also excel in lead management, facilitating the tracking, nurturing, and converting of leads into customers. By leveraging data insights and segmentation capabilities, businesses can identify promising leads, assign them to the appropriate sales representatives, and track their progress through the sales pipeline.
The systems are crucial in improving customer retention by delivering personalized experiences, increasing engagement, enabling cross-selling and up-selling opportunities, and optimizing customer service. By leveraging the capabilities of modern CRM systems, businesses can create meaningful connections with their customers, anticipate their needs, and deliver exceptional experiences that foster loyalty and long-term relationships. In a competitive marketplace where customer retention is essential for sustainable growth, CRM systems are indispensable tools for businesses striving to thrive. Digital age. 2. Relevant literature
• Ledro, C., Nosella, A., & Vinelli, A. (2022). Artificial intelligence in customer relationship management: Literature review and future research directions. Department of Management and Engineering, University of Padua, Padua, Italy.
• Nwachukwu, D., & Affen, M. P. (2023). Artificial Intelligence Marketing Practices: The Way Forward to Better Customer Experience Management in Africa (Systematic Literature Review). International Academy Journal of Management, Marketing and Entrepreneurial Studies, 9(2), 44-62. ISSN: 2382-7446.
• Singh, S. (2022). Adoption and Implementation of AI in Customer Relationship Management. In Transforming CRM Through Artificial Intelligence (Chapter 4). DOI: 10.4018/978-1-7998-7959-6.ch004.
• Raeisi Ziarani, M., Janpors, N., & Taghavi, S. M. (2023). Effect of Digital Marketing on Customer Behavioral Intentions with the Mediation of Customer Relationship Management. Electronic copy available at: https://ssrn.com/abstract=4320387. Received 12 November 2022; Revised 14 December 2022; Accepted 4 January 2023.
• Fairhurst, P. (2000). e-CRM. Journal of Database Marketing, 8(2), 137–142. Received: 19th September.
3. Structure draft:
1. Introduction
1.1 What is CRM
1.1.2 The main three types of CRM.
1.1.3 The essential traits for successful CRM implementation.
1.1.4 The problems faced by CRM. 1.2 Modern CRM 1.1.2 Modern CRM Features.
1.2.2 The modern CRM challenges. 1.3 Thesis Objective and Problem Statement 2. Modern CRM Capability
2.1 CRM Integration with AI.
2.2 Omnichannel Engagement.
2.3 Robust Analytics and Reporting.
2.4 Prioritize mobile accessibility.
2.5 Enhance Customer self-service (this might be included with AI).
2.6 Facilitate Customer Journey Mapping
2.7 Social Media Integration
2.8 Robust Security and Compliance
3. Impact of Modern CRM on Retention.
4. Conclusion -
Case Analysis Report: Scaling Up Layla’s Business
Each course participant will hand in one independently written case analysis report. Each write-up should be restricted to 5 to 8 pages- double-spaced, standard 12 font (includes the executive summary but excludes tables, exhibits, etc.). Your only case information source is the case itself.
Please address all the assigned case questions below as part of your analysis. Also, include an executive summary (1 page) at the beginning of the case report that briefly summarizes the case’s main issues and the marketing decisions you have made and the rationale behind those decisions.
All individual case write-ups are due to be submitted by 11:59 PM midnight (ET), Wednesday of Week 6. Reports should be submitted to the assignment dropbox in Week 6.
Late submissions will not be accepted.
Case discussion questions:
Why is Layla’s not growing as much as the CEO desires?
Based on the reasons identified in question 1, how would you scale up the business if you were Layla’s CEO?
Based on your understanding of Layla’s business situation, how would you formulate the main business problem the company is facing? How effective is the research conducted by the Columbia students in addressing Layla’s business problem? Were there any limitations to this research?
What are some major insights that can be derived from the marketing research findings described in the case?
Based on the insights you generated in question 4, and using the prompts below, what marketing strategy would you recommend for Layla’s?
Which consumer segment(s) should be targeted to scale up Layla’s
business?
How would you position Layla’s for the segment(s) you chose to target?
What marketing program(s) would you propose to execute the proposed strategy (e.g., pricing, messaging, and/or packaging)? -
Title: “Contemporary Research on the Effects of Social Media on Mental Health: A Literature Review and Future Directions”
Your Final Project should include 12–15 research articles on your chosen topic and should be empirically based. The articles also should represent contemporary findings on your topic and come from peer-reviewed journals. Your Final Project should end with a summary of the major findings from your literature review and your recommendation of possible future directions that research on your chosen topic may cover.
A superior Final Project demonstrates breadth and depth of knowledge and critical thinking appropriate for graduate-level scholarship. The paper must follow APA Publication Manual guidelines and be free of typographical, spelling, and grammatical errors. The paper should be 10–12 pages, not counting the title page, abstract, or references. Please note that quantity does not always correspond to quality, and a well-written Final Project that includes all of the necessary information can be accomplished in fewer than the maximum number of pages. The Final Project for this course will be evaluated according to all four indicators in the Application Assignment and Final Project Writing Rubric located in the Course Information area. -
Title: Exploring the SARA Model of Problem Solving: Steps, Description, and Criticisms The SARA model of problem solving is a commonly used approach in law enforcement and community policing. It is an acronym for Scanning,
The purpose of this assignment is to explore the SARA model of problem solving. List each of the steps in the proper order and provide a brief description of what occurs in each step. What are some criticisms of the process?
Read Chapter 13 in the text and submit a 1-2 page summary on the topic. Students are free to use external scholarly peer reviewed journal articles to explore this question but must cite the sources of information used in APA format. -
“Reclaiming African Perspectives: Examining African Societies through an African-Centered Lens”
This writing assignment will demonstrate one’sability to identify and explain African society’s from an African-centered perspective. The paper will examine a topic to the broader course theme and written in an appropriate essay format (Introduction, thesis statement, supportive evidence, conclusion) in the MLA or APA format. The project will be completed as follows: a 5 page double spaced paper.
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Title: Leadership Styles in a Multidisciplinary Healthcare Team As a team leader in a healthcare setting, it is important to understand and utilize different leadership styles to effectively manage a multidisciplinary team. In this scenario, the team consists of
You are a team leader with one licensed practical nurse/licensed vocational nurse (LPN/LVN) and one nursing assistant on your team. You also share the unit clerical person with two other team leaders and the charge nurse. You have found the LPN/LVN to be a seasoned team member and very reliable. The nursing assistant is young and very new and seems a bit disorganized but is a very willing team member. At various times, you will be directing these three individuals during your workday, that is, asking them to do things, supervising their work, and so on.
DQ: What leadership style (authoritative, democratic, or laissez-faire) should you use with each person or would it be the same with all three? Would you be justified in using only one leadership style? If an emergency occurred, would your leadership style change or remain the same? Discussion Protocol. Please observe the following 3 x 3 rule: when writing your weekly discussions: – A minimum of three paragraphs per DQ. Each paragraph should have a minimum of three sentences.
All answers or discussions comments submitted must be in APA format according to Publication Manual American Psychological Association (APA) (7th ed.) -
Title: “The Impact of Social Media on Mental Health: Exploring the Role of Online Platforms in Shaping Perceptions and Behaviors”
I attached the instructions
Important Info
The order was placed through a short procedure (customer skipped some order details).
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Type of paper and subject
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Type of service (writing, rewriting, etc)