Introduction
Completion of this portfolio work project, a PowerPoint presentation, demonstrates your competency in analyzing the internal and external factors that influence consumer behavior as well as the relationship between consumer behavior and consumer retention.
Scenario
For this assignment, choose either Option 1 or Option 2. You do not need to do both. You will apply one of these scenarios in the Requirements below. Both options will be graded using the same rubric.
Option 1
You and your sibling have recently opened Rollin’ Auto, a mobile business that provides routine auto repairs at the consumer’s home or place of business. The company currently owns two trucks that you both use to service customers. The business has taken off much more quickly than anticipated, so you are already thinking about a plan for managing growth.
Option 2
Identify a company of your choice. Note that it is recommended that you use the same company for each assignment in this course. Before choosing a company, read all three of the assignments’ requirements thoroughly to ensure the following:
The company fits the assignment requirements by providing goods or services directly to an end-user consumer.
You have an adequate understanding of the business model.
You have permission to access any required internal data.
Contact your instructor with questions.
Your Role
Option 1
You are one of two principals of Rollin’ Auto. You have two equity investors who have recently committed funds to your success. You and the other principal are preparing the business for future growth and know that the backing of your investors will be an important component in your short- to medium-term success.
Option 2
Your boss, a director, has tasked you with a consumer behavior analysis project. She is relying on you to prepare a presentation for your company’s executive leadership.
Requirements
Prepare a PowerPoint presentation for Rollin’ Auto’s investors or for your selected company’s board of directors. If you have chosen Rollin’ Auto, further develop the consumer marketing information you know about the company so you can provide a more in-depth overview. Include the following in your presentation:
Analyze the influence of consumer behavior on engagement, loyalty, and retention for the selected company.
Analyze the influence of external factors on consumer behavior for the selected company.
Analyze the influence of internal factors on consumer behavior for the selected company.
Present a visual model of the relationships between the internal and external factors. A Sample Visual Model is linked in Resources for your reference.
Recommend how to increase customer retention for the selected company.
Deliverable Format
Requirements:
Presentation is 15 slides (in addition to title and references slides).
It is suggested you allocate your slides as follows:
Introduction – 1 slide.
Company Overview – 1 slide.
Engagement, Loyalty, and Retention – 2 slides.
External Influences – 3 slides.
Internal Influences – 3 slides.
Visual Model – 1 slide.
Recommendations – 3 slides.
Summary – 1 slide.
Select a PowerPoint slide template appropriate for a professional presentation. Include the content of the slides as well as the supporting narrative in the speaker’s notes. Do not overbuild your slides; supporting information should appear at the lower portion of each slide as notes.
Note: Save your finished PowerPoint in Notes view as a PDF. Be sure you can see both the slides and your notes in your saved file. Upload only the PDF to the assignment area.
Related company standards:
The PowerPoint is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources).
Use four references. At least two must be from scholarly or academic sources, and one must come from the Wall Street Journal, Forbes, or MIT Sloan Management Review.
Use APA formatting for citations and references.
Evaluation
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies through corresponding grading criteria:
Competency 1: Evaluate consumer engagement patterns in relation to consumer characteristics, behavior principles, and marketing practices.
Analyze the influence of consumer behavior on engagement, loyalty, and retention for the selected company.
Competency 2: Analyze the impact of external factors such as politics, economics, technology, and culture on marketing strategies related to consumer behavior.
Analyze the influence of external factors on consumer behavior for the selected company.
Competency 3: Analyze internal influences such as motivation, personality, attitudes, and self-concept on consumer behavior.
Analyze the influence of internal factors on consumer behavior for the selected company.
Competency 4: Apply market research to support organizational marketing needs, decision-making, and strategy building.
Recommend how to increase customer retention for the selected company.
Competency 5: Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Your instructor will provide feedback as if they were the recipient of your deliverable in the workplace, using the rubric. Refer to the rubric to ensure that you meet the grading criteria for this assignment before submission.
ePortfolio
This portfolio work project demonstrates your competency in applying knowledge and skills required of an MBA learner in the workplace. Save this activity to your ePortfolio for future reference in the workplace.
Author: admin
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“Analyzing Consumer Behavior and Retention: A Presentation for Rollin’ Auto’s Investors or Your Selected Company’s Board of Directors” Consumer Engagement and Retention Strategies for Company XYZ
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Title: “Strategic Analysis of Rocky Mountain Chocolate Factory Inc. and a Case Study of Acquisition/Merger in the Market”
I.Case study (1.5 Marks for each question)- Max 700 words Read carefully the case No.26 from your textbook entitled “Rocky Mountain Chocolate Factory Inc. (2008): Recipe for Success” (Authors: Annie Phan and Joyce Vincelette) and answer the following questions:
1) Briefly discuss the different functional strategies of the corporation (marketing, operations, distribution, HR, finance, and purchasing). 2) Describe the competitive position of the company. Briefly explain which type of competitive strategy is used. 3) What is/are the type(s) of the directional strategy (ies) used by the company? Justify.
4) How is the relationship between the company and its customers? What is the company doing to enhance their satisfaction and sustain the relationship with them? Justify. II. Mini-project (1 mark for each question)- Max 400 words From a real national/international market, choose an example of acquisition or merger between companies and answer the following questions:
1) Present your chosen companies and explain the reasons for this acquisition/merger. 2) What is the method used by the company to manage the culture of
the acquired/merged company(ies)? Justify.
3) Assess the cultural compatibility of the companies.
4) Is this acquisition/merger successful? Why or why not? Discuss the competitive position of the company (after acquisition/merger). -
“Embracing Diversity in American Art: Importance and Education for Future Generations”
please respond to these two discussion posts. please include something you might have learned, make a comment about the post, what you liked, and or ask a question to further conversation. each response should be around 120 words.
felicia
Why do you think the representation of diverse identities in American art is important?
I think diversity and inclusion in art ensure various perspectives experiences and the narratives have’s a voice. When we see ourselves and our stores reflects in our art it validates our existence and foster a sense of belonging. Art engaging with identity has led to greater awareness and major change in the way museums, galleries, and critics treat work by historically marginalized groups. It also represents a new sense of authenticity to art.
What do you think we should teach our future generations about historically marginalized identities when they are not represented in art?
Teaching future generations about historically marginalized identities can help combat stereotypes, prejudice, and discrimination. It also can empower individuals to challenge social norms and advocate for equality. As we incorporate diverse perspectives and experience into art education future generations can learn to appreciate the richness and complexity of human identity. This can foster a more inclusive and equitable society where all individuals are valued and celebrated for who they are. Our future generation should be taught about the importance of diversity, inclusion, and representation in order to promote empathy, understanding, and respect for historically marginalized identities that are not represented in art.
isabel
Hello Everyone,
I believe that it is important to have diverse identities in American ark because this way we can expand and increased visibility and recognition for underrepresented groups. By showcasing a variety of perspectives, artists can challenge stereotypes and promote understanding and empathy among viewers. Sometimes, people may feel more interested in artwork that was created by an artist that has something in common with them. By example, the reading resources for this week showed how the worst represented group in the US art are women of color. (H. Bishara. 2019). If there is a viewer that feel more identify with art created by women of color as a form of inspiration, this person won’t have the same opportunity to find artists that they feel connected to. Diverse representation in American art can inspire creativity and innovation by exposing viewers to new ideas and perspectives. By embracing diversity in art, we can create a more vibrant and dynamic cultural landscape that reflects the true diversity of a nation.
As we look to educate future generations about these marginalized identities, a good approach could be to incorporate more diverse perspectives into art education curriculum, highlighting artists from underrepresented backgrounds and exploring their unique stories and struggles. By doing so, we can help students develop a more inclusive and empathetic understanding of history, society, and foster critical thinking skills. Based on the video that we watched this week, (How a group of women in this small Alabama town perfected the art of quilting) I believe that it is imperative to share more of this value information with not just students, but in general, because it is important to learn about the journey that some people have to endure to be able to create art. -
Title: The Evolution of North American Colonies: A Comparative Analysis of Spanish, French, Dutch, and English Colonies (1500-1700) Introduction The colonization of North America by European powers in the years 1500-170
Discuss the demography, economies, and politics of the Spanish, French, Dutch, or English colonies in North America in the years 1500-1700.
Think critically about life during this time period in the colonies of North America. Pose a question at the end of your initial work for your peers and professor. Respond to 2 peers post after you submit your initial work. Make sure to provide cited information to support your positions. All work must be in APA format. -
“Exploring the Impact of Racism, Oppression, and Diversity on Social Work Practice: A Critical Analysis of Current Issues in DEI”
The class is Cultural Diversity -No more than 7 pages -Reference page APA format Social workers understand how racism and oppression shape human experiences and how these 2 constructs influence practice at the individual, family, group, organizational, and community levels and in policy and research. Furthermore, social workers understand the historical roots of social and racial injustices and the forms and mechanisms of oppression and discrimination. Social workers also understand how diversity and intersectionality shape human experiences and identity development and affect equity and inclusion. Diversity, Equity, and Inclusion (DEI) is a hot topic with government and elected officials at this time in history. Affirmative action is being eliminated in schools across the country and with employers as well. Therefore, the research topic will allow you to draw conclusions from research articles, newspaper articles, YouTube and podcast presentations, and various other internet sources.
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“Sustainable Strategies for a Fictional Fashion Business: A Framework for Success”
The assignment that needs to be done is Assignment 2 which is the one where you need to construct a fictional business based on assignment 1. The business need to operate in the fashion industry and has to be sustainable “Sustainability final report” pleas add and support your theory with framework and theorise about sutanibility.
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“Exploring Cultural Diversity: An Analysis of a Photograph and Video”
The same topic from the Assessment 1. It has part one and 2. Part 1 is the picture attached the questions need to be answered. Part 2 is the video.
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Syphilis: A Comprehensive Overview of Signs, Symptoms, Causes, Complications, Diagnosis, and Treatment
Discussions: Each module will consist of a discussion board. Discussion topics will be posted by the instructor, student will pick topics in class. Students are required to make minimum two posts in each module: One response to the topics posted by the instructor, and one peer response.
Requirements for each post:
1) Each post must be minimum 200 words (this includes peer response)
2) Students must respond using scientific facts/evidence
3) Students must use reliable sources/website to retrieve information
4) Students must provide citation or a weblink for information used on the post
Paragraph I: Select a disease or disorder of the urinary system or reproductive system and describe in detail. What are the signs and symptoms? A few examples include Kidney Infection, Kidney Stones, Bladder Infection (UTI), Prostate Enlargement, Interstitial Cystitis, Bladder Cancer, Kidney Cancer, Kidney Failure, Horseshoe Kidney, Glomerular Disease, and etc. (no more than 5 STI may be chosen and posted)
Paragraph II: Describe the causes of the disease or disorder.
Paragraph III: What are complications involved with this disorder? Describe diagnosis and treatment.
classmate to respond to:
Riya Shahi
Biol 2402-72311
Syphilis: Signs and Symptoms
Syphilis is a bacterial infection primarily spread through sexual contact. The signs and symptoms vary depending on the stage of the infection:
• Primary Stage: Marked by the presence of a painless ulcer called a chancre, which develops at the location of infection, usually on the genitals, rectum, or mouth. Enlarged lymph nodes near the groin may also be present.
• Secondary Stage: Symptoms during this stage include erythematous skin rashes, typically reddish-brown in color, ulcers in the oral cavity, vagina, or anus, elevated body temperature, enlarged lymph nodes, loss of body mass, alopecia, cephalalgia, myalgia, and profound exhaustion.
• Latent stage: During the latent stage, no symptoms are observed, yet the infection persists within the body.
• Tertiary stage: The tertiary stage of the disease can result in significant medical complications, such as damage to several organs, including the brain, nerves, eyes, heart, blood vessels, liver, bones, and joints.
Etiology of Syphilis
The bacterium Treponema pallidum is the causative agent of syphilis.
• Infection can be transmitted by direct contact with a syphilis sore during sexual intercourse.
• Vertical transmission occurs when an infected woman passes the infection to her unborn child either during pregnancy or childbirth.
• Occasionally, transmission can occur through kissing if there are visible sores present.
Complications and treatment
Untreated syphilis can lead to severe health implications, such as neurological issues like stroke or meningitis.
• Cardiovascular complications, such as heart valve damage.
• Visual impairments or complete loss of vision.
• Neurocognitive disorders, such as dementia, can affect mental health.
Diagnosis usually involves carrying out blood tests, examining sores, and even performing a spinal tap if there are suspicions of neurological involvement.
Antibiotics like penicillin are typically used as a kind of treatment. Treating sexual partners at the same time is crucial to preventing reinfection. -
Title: The Horrors of Animal Experiments: A Reflection on the Tragic Story of Laika Paragraph 1: Animal experiments have been a controversial topic for decades, raising ethical concerns about the treatment of animals in the name of scientific advancement
I need a 5 paragraph APA 7th Adition about animal experiments and how it was horrible. There needs to be a citation of a book that had to do with an experiment woth animals. It could be about Laika, the dog that went to outerspace. There need to be a citation in every paragraph (just one per paragraph).