In this assignment, you will summarize and evaluate one of the articles we have read since Writing Assignment 1 was due (anything after 2/25).
Choose an article a passage or idea from some text we have read after Writing Assignment 1. Then summarize that idea or pasage according to the instructions in Writing Assignment 1. Next, evaluate the author’s reasoning. Your evaluation should correctly identify strengths and weakness in their reasoning. Be sure to:
Evaluate the truth of the argument’s premises.
Evaluate the strength of the connection between premises and conclusion.
Consider how the author of the argument would respond to your evaluation. What is your answer to this response.
State whether or not you think the argument works.
Target: 550 words
Advice:
Focus on the reasoning of the argument, not the mode of presentation.
Be specific about strengths and weakness in the argument.
Your evaluation should be unbiased: evaluate the quality of the argument independently of your prior stance on the author’s conclusion. Being unbiased does not mean being neutral, however: you should identify whether or not your think the argument works and why.
Author: admin
-
Title: Evaluating the Strengths and Weaknesses of an Argument
-
Title: “Social Media Platforms: Platforms, Not Publishers”
Should social media platforms be held accountable for the impacts
of their platforms? Should social media apps be treated more like publishers or
platforms? Consider issues of free speech versus protected speech, the impact
social media has had on global democracy and how social media impacts
people in their day-to-day lives.
Note: I want you to argue on the side that Social Media platforms should NOT be held accountable
Note: This is an argument paper so there needs to be a counter-argument and a strong rebuttle
Note: it is REQUIRED to use these 2 sources (the other 2 sources are your choice)
Source 1 (website): https://review.gale.com/2021/01/13/platform-or-publisher/
Source 2 (book): “How the World Changed Social Media” (I will attach PDF below) -
“Creating a Strategic Marketing Plan for Bombas: Utilizing the Four Ps of the Marketing Mix”
digest the strategies that deal with the four Ps:
Product
Price
Promotion
Place (distribution).
These strategies are known as the Marketing Mix.
Your Task: assemble these essential pieces of a prospective marketing plan for Bombas:
Mission: Focuses on the activities of Bombas for stakeholders.
Goals: Targets against which the company’s performance are measured.
Core Competency: Abilities to provide high quality products and services.
Customer Characteristics: Main demographics and lifestyle analysis.
Competitors: Companies and products that seek to displace Bombas in the marketplace.
Marketing Objectives: Planned targets against which marketing activities are measured.
Marketing Mix: The four elements included in the marketing plan: price, product, promotion, and place (distribution).
Assignment Instructions
The intent of the written assignment is to provide an opportunity to more fully analyze marketing theories and techniques, discussed in the textbook and other sources. Do not focus on the company’s history and do not retell the case, as it won’t give you any points. The main goal of your essay is to demonstrate that you have gained a solid understanding of the marketing mix and how it can be used to reach the strategic goals of the company.
Be sure to cite the textbook and other sources correctly, so that your academic integrity is not called into question. Your assignment is expected to be 1,750-2,000 words (5-6 pages, 12 point font, 1.5 line spacing) and should include an annotated bibliography. The essay should be well written and organized, in proper format (APA, MLA or Chicago), using proper sentence structure and spellchecked. -
Title: Critical Analysis of Course Materials and Concepts in “Wish List” Episode of Aboot Elementary Paragraph 1: In this assignment, I will review and synthesize course materials and concepts from the first three units of the course. This
Review and synthesize course materials and concepts at the end of each unit. Opportunity to further consider and demonstrate comprehension of each unit’s ideas, in lieu of midterm exams. Opportunity to practice critical thinking skills, including deep reading and effective summarizing of authors’ key ideas, close analysis of audio-visual-time-based media objects, and engaging with challenging theory.
Directly answer the question in your introduction, briefly introduce the two course readings and one course film, end with a clear, specific, provable thesis. Summarize, in your own words, one idea you will use from the first reading and the second reading. Provide a detailed example from the course film to illustrate these ideas (no plot summary, be very specific). Bring the ideas and example together in the conclusion to show how they answer the question and why this matters. Provide correct citations in CMS author-date format, including page numbers. (See above.)
Paragraph 1: Directly answer the question, introduce the course materials you will use, and provide your thesis (a clear statement of how the film/scene you choose illustrates your answer to the question)
Paragraph 2: Summarize in your own wordskey concepts/terms from one course article
Paragraph 3: Summarize in your own wordskey concepts/terms from second course article
Paragraph 4: Close analysis of a small, detailed feature from the course film that illustrates your argument; be sure to prove that the example does what you say it does using evidence from the sound/image
Paragraph 5: Reiterate your thesis and how you proved it; tell me what you learned from doing this assignment and why it matters
The one course film will be episode three of season one of Aboot elementary, “Wish list”. Choose one specific scene to analyze. -
“Fostering Justice, Sustainability, and Diversity Through a Community Garden in Downtown Phoenix’s Tent City” Introduction: The city of Phoenix, Arizona is facing a growing homeless population and the effects of urbanization, which have led to socioeconomic disparities and “Revitalizing Homewood: A Proposal for Addressing Socioeconomic Challenges and Improving Infrastructure in a Pittsburgh Neighborhood”
This research paper and it is diving deep into my proposal which is implemented into a neighborhood of my choice. That neighborhood is in downtown Phoenix. The neighborhood is “Downtown Phoenix’s Tent City”. So for my proposal I wanted to implement a community garden in the area which would at the end of the day help the homeless in many ways. For the proposal that I had to submit, this is what I mentioned.
. Why this city? Why this neighborhood/intersection/area? Phoenix, Arizona stands as a pivotal city for this research proposal due to its substantial homeless population and intense urban heat island effects. The city has been experiencing significant growth, which, while beneficial in some aspects, has exacerbated socioeconomic disparities and environmental stress. A community garden in the homeless community neighborhood, particularly around the intersection of 12th Avenue and Jefferson Street, could offer considerable benefits. This area is notable for its high concentration of homeless shelters and services, making it a strategic location for community based interventions.
2. Demographics, Built Landscape, and Economic Base: The target area is characterized by a high density of underutilized land and abandoned lots, surrounded by low income housing and homeless shelters. The demographic profile of this area primarily includes homeless individuals and low income families, many of whom face challenges such as unemployment or underemployment. The economic base of the area is relatively weak, with few job opportunities available locally, particularly those that offer livable wages without requiring advanced education or specialized training.
4. Purpose of the Community Garden: The primary goal of the community garden is to provide both a sustainable source of nutritious food and therapeutic space for the homeless and economically disadvantaged residents. Additionally, the garden would serve as a community hub, fostering social cohesion, offering educational opportunities about nutrition and farming, and potentially providing some residents with volunteer or even paid work opportunities
4. Challenges in the Realm of Justice, Sustainability, and Diversity (JSD)
● Justice: There is a significant lack of access to healthy food options and recreational spaces, which perpetuates health disparities among the homeless and low income residents.
● Sustainability: The area suffers from environmental degradation and a lack of green spaces, which contributes to severe urban heat and poor air quality.
● Diversity: Economic and racial inequalities are pronounced, with a large portion of the homeless population being people of color who have limited access to essential services.
Final Project
All sources must be cited appropriately, using APA, Chicago, or MLA formatting
A complete bibliography must be included
You should use at least 8 sources for your project; at least 5 of these must be scholarly sources
Be sure to proofread and edit the document
Most projects will be 1200-1600 words of text. People write differently. Don’t “fluff” up to reach 1200 words – if you have covered everything well, you’re done. Similarly if your essay is longer, don’t edit out critical information to get down to 1600 words (but do edit out redundant or irrelevant text).
Evaluation of the project:
(15%) Your understanding of JSD is clear and the links to the concerns of the 3 Es are clearly laid out in your proposed project (B) or your project comparison (C) or provides the context for your discussion of the book. Please note that ChatGPT believes that JSD refers to something that has nothing to do with this class.
(15%) Your final project or review is clearly linked to course material and concepts we have covered this semester.
(20%) Your final project or review is well-organized with supporting images where appropriate; sources, including images, are correctly cited (in-text and in the bibliography); your text is free of typos
(20%) Context: for “B” you have a rich description of the neighborhood and its place in the city, including a clear discussion of socio economics and infrastructure. Maps and tables are appropriate here.
This is what was posted by my professor.
This proposal should focus on a specific site and include specific recommendations that address the problems you have outlined in your introduction. For instance, you would not attempt to address air pollution in Pittsburgh. Instead, you would focus on a specific neighborhood, such as Homewood, and identify the challenges facing the area. You would then outline the specifics of a program that could address some of these challenges. For instance, if you are proposing a community garden, you would show where you would locate it, who would benefit and how (what are the demographics of the immediate neighborhood? how will people get there? What challenges it would address (where are supermarkets and corner stores located? What do we know about public health in the neighborhood? Would this also address a lack of green space in the neighborhood? In transportation (levels of car ownership and connectivity of public transit) relevant to your proposal? Are you creating jobs?
Including maps/data/ images -
“The CISG: A Comprehensive Analysis of its Successes and Pitfalls in International Trade”
i want your help with witting this research about the CISG Successes and pitfalls please I will be uploading the gu
-
“The Lifelong Impact of Early Stress: Exploring the Effects on Psychological Well-Being and Potential Outcomes”
Early stress exposure and how this might effect psychological stress and what are the possible outcomes
-
“The Path Ahead: Examining the Future of Japan and Japanese Society” The future of Japan and Japanese society is a topic that has been widely debated and discussed in recent years. With a rapidly aging population, economic challenges, and cultural shifts, many
What is the future of Japan and Japanese Society?
For the final week of JAPN333, we think about the issues facing Japan today and what might happen be Japan’s future. The Japanese people have faced critical turning points in their history in the past and succeeded in overcoming obstacles. Does Japan today have the will and resolve to address and solve its problems? Is the future of Japan positive or negative? What are the positive signs? What are the negative signs?
Click on “Start a New Thread” to respond to this topic. After you post your response, please reply to at least TWO of your classmates. -
“Improving Customer Experience: A Critical Analysis and Recommendations for an Organisation using Services Marketing and UX Design Concepts” “Enhancing Customer Experience through Experience Design: A Case Study Analysis of Company X”
LO1 – Critically review the customer experience of an organisation using services marketing,
service and UX design concepts and frameworks
• LO2 – Identify and develop customer experience improvements for a specific organisation
using relevant theory and practic
formal tone and style use the assignment brief along with the marketing criteria follow the tasks focus on the weighting of them use a logical and narrative flow through the work ou must use at least one creativity technique
covered in the module to generate ideas/solutions for at least one problem identified
before evaluating the different solutions for feasibility. Task 1 guidance
1. You are expected to demonstrate an understanding of the organisation’s target
market segment, supported by appropriate sources, and create a detailed
customer persona. Your persona should be a fictional, yet realistic, description
of a specific individual user to whom the reader can relate. The persona should
be thorough, including details about the persona’s needs, concerns and goals,
as well as background information such as age, gender, behaviours and
occupation.
3.2. Task 2 guidance
2. Your findings should be based on secondary data. Online sources such as
Mintel, Marketing Mentor, WARC and other electronic resources available
through the University’s Library website can help you with this. You may use up
to 20 recent customer reviews from websites such as TripAdvisor to better
understand the customer experience. You should also make use of
newspapers and industry-related magazines/trade journals.
3. If conditions permit, evidence of service experience may also be collected
from primary research in the form of site observations.
4. Ethics – If undertaking observations to address the first task, please adhere to
the following 6-point code of ethics.
a. You should observe either on your own or in pairs but not in large groups
(assuming you visit the site with your friends).
b. You can observe and take hand-written notes or type into your laptop/phone
discreetly (depending on your approach).
c. Each observation shouldn’t last more than 30 minutes.
d. Do not take site photographs or videos without the consent of the site
manager.
e. Do not take photographs of people.
f. Do not record personal information (i.e. names, contact details, age etc.) –
any information you record must not be attributable to a specific individual.
5. Your analysis MUST be supported by relevant services marketing, service and
UX design concepts / theories / models / techniques (such as the 7Ps
framework, SERVQUAL/RATER, Employee/Customer Roles, Customer
Journey Maps, Service Blueprints, Servicescape Model, Morville’s User
Experience Honeycomb, Elements and Principles of Visual Design, etc.) found
in key textbooks and peer reviewed journal articles. You should use your own
judgement regarding which theories or models to use.
6. Any subjective view without proper theoretical foundations may not be enough
to achieve the learning outcomes of this module.
BIRMINGHAM CITY BUSINESS SCHOOL
Assessment Brief (RE-SIT): MKT5048 Experience Design
Page 8
3.3 Task 3 guidance
7. You must use at least one creativity technique covered in class (such as mindmapping, Idea Flower, etc.) to generate solutions for each problem identified.
For instance, if you identify two problems with the service experience and you
plan to use mind mapping, then you would either have two separate mind maps
(one for each problem) or clearly demonstrate solutions for both problems in
one mind map.
8. You should also evaluate the solutions in order to identify the most feasible
idea. This could be done using suitable techniques such as the Six Thinking
Hats or the SAF model.
9. Your recommendations should also be supported with academic and/or
practitioner research.
3.4 Report Criteria guidance
10. You must make full and accurate use of the Harvard referencing style to
present all of your sources that support your claims.
11. All sources used in your analysis and recommendations must be listed at the
end of the report using Harvard Referencing style with sources listed
alphabetically.
12. Please note that the word limit for this report is 3,000 words with a 10% leeway.
13. You are also allowed up to six pages of appendices. Please note that
appendices should not contain any analysis but may be used to provide
supplementary information (such as Service Blueprints, RATER scales,
screenshots of digital platforms, any illustrations for recommendations, etc.) and
these should be clearly cross-referenced in the report. The 10% leeway rule
does not apply to appendices.
14. Text in tables is included in the word count.
15. Ensure your work is proofread, edited and written in a professional manner. Do not write in the first person, even if you are explaining findings from your own
observations. Your report must be written in formal Business English and
should not contain slang or inappropriate language. Ensure the report:
• Is free from formatting errors, spelling mistakes and grammatical errors
• Is structured clearly so that the reader can easily follow the flow of
information
• Uses relevant tools such as section headers, section numbering, lists,
bullets, etc. where appropriate to make it reader-friendly and support
structure
BIRMINGHAM CITY BUSINESS SCHOOL
Assessment Brief (RE-SIT): MKT5048 Experience Design
Page 9
16. Your report should be presented professionally, and include:
• A title page containing the company logo
• An executive summary (not included in the word count)
• A contents page
• An introduction outlining the purpose and structure of the report
• Numbered headers and sub-headers that align with the tasks
• Closing comments
• A reference list at the end of the report
• Appendices -
Annotated Bibliography: Young Goodman Brown by Nathaniel Hawthorne 1. Hawthorne, Nathaniel. “Young Goodman Brown.” The Norton Anthology of American Literature, edited by Nina Baym, W.W. Norton & Company, 201
Please write an annotated bibliography of Young Goodman Brown for a final paper. All sources must either be primary or peer reviewed (aka: from JSTOR, ProjectMuse, etc.). Read the source, write the annotation, format it according to MLA standards. A minimum of 3 sources/annotations are required. It must be on Young Goodman Brown by Nathaniel Hawthorne. Must be 5-7 pages Here are samples https://owl.purdue.edu/owl/general_writing/common_writing_assignments/annotated_bibliographies/annotated_bibliography_samples.html