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Action Items
Read the case “Shifting Course at Better Horizons Credit Union” in Chapter 10 of Cardon (2021). Choose one of the five situations.
Review the Business Brief Guidelines.
Locate 1 to 2 additional resources to use as references in the brief, in addition to the textbook.
Write a 2- to 3-page business brief that includes:
Introduction: an overview of the situation.
Body: answers the questions, in paragraph form, including details and any research performed.
Conclusion: concluding paragraph that provides your thoughts and recommendations based on which situation you chose.
SITUATION 1
Haniz and Christine Want to Attract New Members by Focusing on Financial Planning
Christine recognized that people under the age of 25 were not joining the credit union. Christine asked Haniz and several marketing team members to develop a plan to attract more college students. After several months of work, Haniz and the team have a plan, but they know the executive team is deeply skeptical of plans to draw younger members. These plans have failed often in the past.
Page 296
SITUATION 2
Christine and Haniz Promote a Mentorship Program to Attract and Retain New Hires
Christine recognizes that Better Horizons needs to hire younger, early-career professionals for several reasons. She thinks hiring early-career professionals will help with the strategy to attract younger members. She recently asked several of her employees to develop a mentoring program, which would help attract and retain new hires. She wants to persuade employees to volunteer as mentors for this program. Also, she wants Haniz to use the mentorship program as part of a pitch about career opportunities to soon-to-be college graduates.
SITUATION 3
Haniz Is In Charge of Recruiting Participants for a Local Charlty Event
Christine asked Haniz to be in charge of recruiting credit union members to join this year’s Hope Walkathon to support research on breast cancer. Better Horizons has assembled a walkathon team for this prominent community event each year for nearly a decade. Haniz is writing an email to send to all credit union members. The message will be modified slightly to appear as an announcement on the credit union website as well.
SITUATION 4
Haniz Needs to Create a Flyer Explaining the Benefits of Credit Union Membership Compared to Banks
Haniz is working on a flyer describing the benefits of membership at Better Horizons Credit Union. The flyer will be part of a packet of materials that is distributed to community members who participate in free financial planning and income tax assistance seminars offered by Better Horizons. Haniz is using the message to highlight the benefits of Better Horizons compared to local banks.
SITUATION 5
Haniz Is Helping Develop a Sales Message for Auto Loans
Haniz and several other employees are working on sales messages for auto loans. In recent months, Better Horizon’s senior management decided the credit union should become a “player” in the auto loans market. Few Better Horizons members take advantage of car loans, most assuming that dealer financing is cheaper and easier to get.

Homework #2 Name: _____________________________ Show your work/steps and specify the units ($, %, days, etc.) for your answers to receive full credit.
(1)  An architect firm uses an average of 60 boxes of copier paper a day. The firm operates 280 days a year. Storage and handling costs for the paper are $30 a year per box, and its costs approximately $60 to order and receive a shipment of paper.
(a)  What quantity order size would minimize the total annual inventory cost? ________________________________________________________________________________
(b)  Determine the minimum total annual inventory cost. ________________________________________________________________________________
(c)  The office manager is currently using an order size of 300 boxes. The partners of the firm expect the office to be managed “in a cost-efficient manner.” Would you recommend the manager to use your quantity from part (a) rather than 300 boxes? _______.
Justify your answer (by determining the total annual inventory cost for 300 boxes): ________________________________________________________________________________
(2)  The ABC Company is both a producer and a user of brass couplings. The firm operates 220 days a year and uses the couplings at a steady rate of 60 per day. Coupling can be produced at a rate of 200 per day. Annual storage cost is $2 per coupling, and machine setup cost is $120 per run. Determine the:
(a) optimal production run size = ________________________________________________________ (b) length of production run = ___________________________________________________________ (c) maximum inventory level = __________________________________________________________
(3)  Suppose that a perishable item costs $8 and sells for $10. Any item that is not sold by the end of the day can all be sold at $5.
(a) Find MP = and ML = . The table below reveals the discrete demand for this item. (b) Complete the last column of the table.
Demand P(Demand = this level) P(Demand  this level) 110 0.20
120 0.15
130 0.15
140 0.15 150 0.15 160 0.10 170 0.05 180 0.05
(c) Use the marginal analysis to determine how many units should be stocked.
Analysis: ________________________________________________________________________ Conclusion: ________________________________________________________________________
(4) ABC Woodcarving manufactures two types of wooden toys: soldiers and trains. A soldier sells for $29 and uses $10 worth of raw materials. Each soldier that is manufactured increases ABC’s variable labor and overhead costs by $12. A train sells for $22 and uses $7 worth of raw materials. Each train built increases ABC’s variable labor and overhead costs by $10. The manufacture of wooden soldiers and trains requires two types of skilled labor: carpentry and finishing. A soldier requires 4 hours of finishing labor and 3 hour of carpentry labor. A train requires 2 hour of finishing and 1 hour of carpentry labor. Each month, ABC can obtain all the needed raw material but only 4,200 finishing hours and 2,000 carpentry hours. Demand for trains is unlimited, but at most 220 trains are bought each month. ABC wants to maximize monthly profit (revenues – costs). Formulate an LP model that can be used to maximize ABC’s monthly profit.
(a) Step 1: Define the decision variables precisely and completely (e.g., let X1 = … and X2 = …, etc.).
__________________________________________________________________________________________
__________________________________________________________________________________________ (b) Step 2: State the objective function.
___________________________________________________________________________________________ (c) Step 3: Specify the constraints.
___________________________________________ ______________________________________________________________________________________
___________________________________________ ___________________________________________ ___________________________________________
(5) Consider the following linear programming model with 4 regular constraints:
Maximize 3X + 5Y subject to: 4X + 4Y ≤ 48 4X + 3Y ≤ 50 2X + 1Y ≤ 20
X ≥ 2 X, Y ≥ 0
(a) Draw your graph in the space below:
(constraint #1)
(constraint #2)
(constraint #3)
(constraint #4) (non-negativity constraints)
(a) Which of the constraints is redundant? Constraint #______. Justify by drawing a graph similar to Figure 7.14 on p.263.
(b)  Is point (9,3) a feasible solution? _____. Explain your answer (by analyzing each of the constraints). Constraint #1: _______________________________________________________________ Constraint #2: _______________________________________________________________ Constraint #3: _______________________________________________________________ Constraint #4: _______________________________________________________________
(c)  Which of the following points yields the best solution? Underline the best solution: (7,5), (9,2), (6,6). Justify your answer (using the data from the above LP model).
(7,5): ____________________________________________________________________ (9,2): ____________________________________________________________________ (6,6): ____________________________________________________________________

Goal: 
Develop a Entrepreneurship Due Diligence Report on Maydm’s technology education non-profit, using the articles found in the following links.
https://maydm.org/Links to an external site.
https://www.ibmadison.com/In-Business-Madison/May-2019/Maydm-awarded-50K-grant-from-CUNA-Mutual-Foundation/Links to an external site.
Consider the following questions. Note that because this is a general outline, not all questions may apply to this specific business.
External Environment:
· How is the economic environment where the business is located?
· How is the social environment where the business is located?
· How is the technological environment where the business is located?
· How is the political/legal environment where the business is located?
Industry Environment:
· What is the state of the industry in which the business operates? Is the industry in growth mode, or is it mature or in decline?
· How does this business compare to competitors in its industry?
· What is the business’ reputation in the industry and the community?
· How many competitors are there? What are their strengths and weaknesses?
Business Environment:
· What is the state of the business’ target market? Is its target market growing or shrinking?
· Are its target customers undergoing demographic changes, such as aging, loss of disposable income, or other transitions that could put the business at risk?
· Is the business’s customer base growing? Is the business adequately diversified, or is it overly dependent on one or two big customers?
· What kind of staff does the business have? Do employees have skills that are difficult to find elsewhere? Are their wages average, above average, or below average for the industry?
· Are employees being treated fairly? Is there a lot of turnover at the business?
Finances:
· Are the business’ sales increasing?
· What is the business’ profit margin?
· Does the business have adequate funding?
· How much debt does the business have?
Conclusion:
· Is this a business worthy of consideration for investment?
· What are the reasons for your decision?
Adapted from https://www.allbusiness.com/questions-to-ask-when-buying-a-business-567-1.htmlLinks to an external site.
Submission Instructions:
The detailed summary should be 600 words in length that uses current APA style and format.