Category: Advertising

TEST_ORDER Лівий порівняння підкинути вітрина порівняння брову знімати засунути дружно ніж ніч радити присісти тривога подвірʼя грати о бак бригада падати функція присісти черевик світило написати палець співати прохід пробувати пірʼя метал виблискувати спорт угодний вчора співати натиснути звільнити гроші колишній викинути правління вовк правління спалити крутий покинути армійський вмирати кидати.

Throughout the course, you encountered a number of different moral theories. While you had enough exposure in the first few weeks to build a moral compass, you have had more time to get to know the theories better and may be morally motivated by a different primary theory or set of theories than you used for the week three assignment. The goal here is to pick just one theory you feel is a “best guide” for moral behavior.
Then you are to create an Infographic promoting that theory, either on its own or by comparing it to other theories. Consider yourself as being in marketing and you are trying to convince others to choose your theory. Describe situations where this theory provides good guidance. Focus on the positives (i.e. consequentialist theories allow you flexibility while treating everyone equally, non consequentialist theories provide solid rules to follow and proper justification, virtue theories focus on the person and not the action, etc.)
Details:
Using one of the following programs, create an infographic that promotes your theory in a convincing way as an ideal guide for future moral decisions. https://piktochart.com/  https://www.visme.co/  https://prezi.com/ or MS PowerPoint
Have fun and try to be creative.
It is not bad to display some of the negatives, but the goal here is to promote your theory.
Be sure you submit as a PDF or that the link works (send it to others to see if they can open it). Keep in mind if your instructor cannot see it, he or she cannot assess it.
Please do not purchase a subscription, unless you want to, and do not submit anything one needs a paid subscription to see. Again, if free viewing is not possible, it will not be graded.
Lastly, when using resources, be sure to have a citation where the information is used on the presentation and include a references/works cited section at the bottom.

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Instructions
For this term paper, you are required to pick a current economic topic that relates to the material we have covered or will cover in this course. You will research and find an article that covers the topic you have chosen. You can use an article online or offline from any reputable source. You will write up a review of the article and integrate course concepts into your review. Please make sure you both summarize the article and discuss how it relates to the course.
Complete this essay in a Microsoft Word document in APA format. Your work will automatically be submitted to Turnitin for plagiarism review. Please make corrections as required.  Please note that a minimum of 700 words for your essay is required.
Due on May 12, 2024 11:55 PM
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For this essay, Research and Support with quotes and relevant sources: Interracial Advertisings / Commercials and the Mass Media in the USA (Foreignmedia examples are okay)
* One -1 page on the prohibitive history – include at least one Ad & link from any media platform or product in the USA
* Your observation and supporting research and sources on the increase in numbers (growth) of Interracial Ads, especially on Television (1 page)
* Explain why (2 pages) the increase in these Ads at this time – think analytically and look through the wide-angle lens 
* Select at least three Interracial Advertisings (any genre/content such a
pharmaceutical, age, insurance, family, auto) etc.
* Do a brief analysis for each (3 paragraphs – about 1 or 2 pages total for all).
* Make sure you attach the link(s) for each Ad that you have selected.
* Work cited page
Research:
· You must obtain at least FIVE different sources
· Two Sources MUST be scholarly from Academic Journals or Articles (Research – Google Scholar)
· Include all Links that you have used for the paper. Start by doing some research. Read different articles about the issue, includingeditorials as well as news reports, Academic Journals, Stories on IG, Facebook, Youtube Videos, etc. You could also visit the publications of Advertising Age [Ad
Age] and other websites of various groups and organizations. There are multiple media sources and resources based for all aspects of Advertising, Sponsors,Endorsements, and Commercials, since they are the life-blood of the for-profit mass media
Method:
1. Begin the paper with a description of the Ads and their context. Then move on to your observations, analysis, and explanation. Link the Ads to our society and culture and reflect if the Ads on TV versus the realities of the society and state are incontradiction, or complement each other. You must demonstrate your understating of some of the pros and cons with historic and contemporary Ads, or relatedexamples, or comparisons.
STYLE:
APA or MLA, either will be fine. Paper must be done in an editable document file (Word doc.) or similar file and be submitted under Assignments as Word File – orsimilar, editable PDF attachment.
Organization of Paper:
1. Eight-8 to Ten-10 paragraphs of text; clear thesis statement, PLUS, separate cover page & work cited page
2. Number your Pages. 8-10 paragraphs of text is about 4-5 pages +1 cover page +
1 work cited page (5-6 pages total).
3. You must cover the minimum five references (sources) required.
4. Writing Style: APA or MLA
5. One-1 inch margin on all sides
6. Typed – Double Spaced
7. 12pt Font, Times New Roman (or similar)
8. Bibliography/Work Cited on a separate page (of at least 5 sources).
9. Make your quotations clear in italics or quotation marks (“ …”) and give page # from the source or the URL when possible.

For this essay, Research and Support with quotes and relevant sources: Interracial Advertisings / Commercials and the Mass Media in the USA (Foreign media examples are okay)
* One -1 page on the prohibitive history – include at least one Ad & link from any media platform or product in the USA
* Your observation and supporting research and sources on the increase in numbers (growth) of Interracial Ads, especially on Television (1 page)
* Explain why (2 pages) the increase in these Ads at this time – think analytically and look through the wide-angle lens
* Select at least three Interracial Advertisings (any genre/content such a
pharmaceutical, age, insurance, family, auto) etc.
* Do a brief analysis for each (3 paragraphs – about 1 or 2 pages total for all).
* Make sure you attach the link(s) for each Ad that you have selected.
* Work cited page
Research:
· You must obtain at least FIVE different sources
· Two Sources MUST be scholarly from Academic Journals or Articles (Research – Google Scholar)
· Include all Links that you have used for the paper. Start by doing some research. Read different articles about the issue, including editorials as well as news reports, Academic Journals, Stories on IG, Facebook, Youtube Videos, etc. You could also visit the publications of Advertising Age [Ad
Age] and other websites of various groups and organizations. There are multiple media sources and resources based for all aspects of Advertising, Sponsors, Endorsements, and Commercials, since they are the life-blood of the for-profit mass media
Method:
1. Begin the paper with a description of the Ads and their context. Then move on to your observations, analysis, and explanation. Link the Ads to our society and culture and reflect if the Ads on TV versus the realities of the society and state are in contradiction, or complement each other. You must demonstrate your understating of some of the pros and cons with historic and contemporary Ads, or related examples, or comparisons.
STYLE:
APA or MLA, either will be fine. Paper must be done in an editable document file (Word doc.) or similar file and be submitted under Assignments as Word File – or similar, editable PDF attachment.
Organization of Paper:
1. Eight-8 to Ten-10 paragraphs of text; clear thesis statement, PLUS, separate cover page & work cited page
2. Number your Pages. 8-10 paragraphs of text is about 4-5 pages +1 cover page +
1 work cited page (5-6 pages total).
3. You must cover the minimum five references (sources) required.
4. Writing Style: APA or MLA
5. One-1 inch margin on all sides
6. Typed – Double Spaced
7. 12pt Font, Times New Roman (or similar)
8. Bibliography/Work Cited on a separate page (of at least 5 sources).
9. Make your quotations clear in italics or quotation marks (“ …”) and give page # from the source or the URL when possible.

Prepare a presentation: Marketing plan You are the marketing manager of the company, which produces Kitchen furniture 1. What is the business value of your product category in Switzerland
Come up with a brief market analysis in the presentation. Pay attention on the market research tools, discussed during the lecture.
2. Develop an innovative concept out of your product which will fit to the given trend.
Apply methodology of consumer research, trend- and innovation management shown in this lecture.
Please show in detail your way of working.
3. Come up with a distribution model to bring your innovative concept to the market
Your task is planning to sell successfully your products next year in a country from the task sheet. Show up, how you intent to reach your customers. Pay special attention on the country specific market requirements and opportunities
4. Show, how your proposal can be enhanced with Ideas of Peter Kreutz. Be sharp and focused – your enhancement must be reliable.
Your presentation time is not less than 10 minutes, not more than 15 minutes sharp.
Ranking criteria: Appropriate use of methodology and creativity, business relevance, completeness
To be presented in Microsoft *.ppt format. Other media only if approved.

Writting a paper on Megan Thee Stallion X Nike Collab 2024. There are 7 parts to address:
Part 1: Identify Integrated Campaign
Part 2: Identify Themes
Part 3: Positioning
Part 4: Source Factors
Part 5: Appeals and Execution
Part 6: Evaluation
Part 7: Recommendations
INSTRUCTIONS ARE FOUND IN THE DOCUMENT BELOW
Here are some links i looked at feel free to find more!
https://about.nike.com/en/newsroom/releases/nike-megan-thee-stallion-hot-girl-systems-official-images-release-date
https://www.essence.com/fashion/nike-megan-thee-stallion-inclusive-collection/
https://www.google.com/search?q=megan+thee+stallion+x+nike+commercial&client=safari&sca_esv=9eefd60157f6d7e5&sca_upv=1&rls=en&biw=741&bih=714&tbm=vid&sxsrf=ACQVn08LZd8cF3D9j8XAvDd096fG0VYRgA%3A1712972363627&ei=S-IZZpj1JZOZptQPx-uzmAM&oq=Megan+Thee+Stallion+x+nike+com&gs_lp=Eg1nd3Mtd2l6LXZpZGVvIh5NZWdhbiBUaGVlIFN0YWxsaW9uIHggbmlrZSBjb20qAggAMgUQIRigATIFECEYoAEyBRAhGKABMgUQIRigATIFECEYoAFI3UhQ0AJYrkFwAXgAkAEAmAGEAqABqhyqAQY3LjEzLjW4AQHIAQD4AQGYAhWgAq8XwgIEECMYJ8ICBhAAGBYYHsICCBAAGIAEGKIEwgIREAAYgAQYigUYkQIYsQMYgwHCAgsQABiABBiKBRiRAsICBRAAGIAEwgIIEAAYgAQYsQPCAg4QABiABBiKBRiRAhixA8ICDhAAGIAEGIoFGLEDGIMBwgILEAAYgAQYsQMYgwHCAgsQABiABBiKBRiGA5gDAIgGAZIHBjQuMTMuNKAHwJYB&sclient=gws-wiz-video
https://www.nike.com/il/a/meg-thee-stallion-new-hotties
https://about.nike.com/en-GB/newsroom/releases/nike-x-megan-thee-stallion-hot-girl-systems#

For the final project, you will develop an e*media advertising campaign. The goal of this assignment is to apply the learnings from our readings, videos, class discussions and assignments to determine how to best develop a campaign that meets a brand’s objectives. The project has 3 sections.
Section 1: A paper explaining the problem the campaign will solve, the target audience for the campaign, co-branding partner and the goals and objectives. (50 points)
Section 2: Four campaign tactics. (100 points)
Section 3: Video explaining the campaign tactics. (100 points)
You are required to develop a cross-promotion campaign. Your campaign will be created for one of the following brands/products from the list below. (These are the same options as the product placement assignment. You can use the same brand or you can choose a different one for this project.) You will research the client and the target audience; determine the big idea for the campaign, and select another brand that would be best for a cross-promotion campaign for your client.
Client options:
Cadillac XT5
Vespa Sprint 150SLinks to an external site.
Glennfiddich Single Malt WhiskyLinks to an external site.
Lous VuittonLinks to an external site.
Hint WaterLinks to an external site.
Southwest AirlinesLinks to an external site.
Apple Watch Ultra 2Links to an external site.
Section 1: You will be responsible for preparing a document that explains the following: 
(50 points):
The problem:Define the problem or opportunity facing your client that your campaign will solve or leverage.
Target audience:Introduce the target audience—and create 2 prospect personasLinks to an external site.. In order to develop the personas you must: Do your research. Analyze your client’s current customers and SM followers. Analyze your client’s competitors. Analyze the industry and how current events are affecting that industry. Where are target audiences spending time online? Offline? What are they responding to? Why might they want to follow you? What language/keywords are they using? What strategies/tactics are working/not working among your competitors? What recent campaigns have resonated in your industry? What lessons can you learn from them?
Co-branding partner: Co-branding or cross-promotion is a strategic marketing and advertising partnership between two brands wherein the success of brand brings success to its partner, too. Your job is to select a non-competing brand for your client to partner with to creating a successful campaign. The following articles will offer explanation and inspiration for cross promotions or co-branding campaigns.
https://blog.hubspot.com/marketing/best-cobranding-partnershipsLinks to an external site.
https://penji.co/co-branding-examples/Links to an external site.
https://learn.g2.com/cross-promotionLinks to an external site.
Goals and objectives:Translate the problem/opportunity into SMART goalsLinks to an external site. and objectives—define success. Align your goals and objectives with target audiences and key messages. Consider what you want your audiences to know/think/do. What information/content will compel them to do so?      
Section 2: You will develop a campaign plan that utilizes following tactics:
(100 points)
Social media:5 Instagram posts/ads Links to an external site.to promote the campaign, should include a campaign hashtag. Create 5 instagram ads complete with image, copy and hashtag(s).
Sweepstakes: Develop a plan for a  sweepstakes/contestLinks to an external site. as part of the cross-promotion. The plan should be written as it be to explain the sweepstakes to the TA on the client’s website or campaign microsite.
User-Generated Content: Plan to solicit User-Generated Content.Links to an external site. The plan will need to explain the incentive to encourage UGC such as a contest, a free gift, promotional discounts, etc. and how the UGC will be used.
Event/experiential marketing: Plan for promoting the cobranding partnership at an existing event or an event created by the client. Event Marketing Guidance. Links to an external site.
Sections 1 and 2 should be submitted in one PDF.
DO NOT FORGET THIS SECTION: 
Section 3: You will create a 2- to 3- written explanation of your campaign, each of the tactics and how they will work together to be effective. (100 points)