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Instructions
Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).
Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?
Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.
Due on Feb 18, 2024 11:55 PM
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Rubric Name: MKTG Writing Assignment Rubric
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Category: Analytics
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Marketing and Psychology in Advertising: A Comparative Analysis Part 1: Comparing Four Ps and Value Approach to Marketing The four Ps approach to marketing, also known as the traditional marketing mix, consists of product, price, place, and
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“Analyzing the Effectiveness and Profitability of Quaker Oatmeal’s Marketing Campaign”
Basic
Instructions:
1. You
need to use Microsoft Excel (either the Windows or Macintosh version) for this
assignment. Some functions may work differently on the Macintosh version
(especially in Excel 2008 and Excel 2011). If you do not have Microsoft Excel,
you can find it in any of the computer labs (link
to computer lab locations) or
you can download the free student version by following these instructions: link to Microsoft download
instructions.
2. Read the Case Described in Detail
Below.
3. Work
sequentially through the tabs included below starting
with the Cover Sheet before moving on to the S1 Intro Questions, S2 Data
Analysis, and S3 Wrap-up. Show all of
your work, which should be completed in the designated worksheet areas.
Quaker Oatmeal Marketing
Campaign Case Description:
This
case asks students to evaluate the impact of a marketing campaign implemented by
Quaker Oats whereby the company paid supermarkets to display a Quaker Instant
Oatmeal promotion at the end of the breakfast cereal aisle during the week
of November 2nd to November 11th. This
week corresponds to Week 3 in the associated data. If it costs Quaker $3,000 to run this
promotion at each supermarket, is the marketing campaign profitable for the
company? To help answer this question (and help Quaker decide if they should run
the promotion across all US supermarkets), Quaker decided to first run this
promotion at 50 randonly chosen supermarkets across the country. Then, they purchased supermarket scanner data
from Nielsen, a market research firm, from the 50 promo stores and data
at 50
stores where they did not run the promotion.
The data provided sales
information for the
two weeks before the promotion, the week of the promotion, and three weeks
after the promotion. Data on total
weekly sales of instant oatmeal for each supermarket are included in the Data worksheet. Use them to analyze whether the
campaign worked and whether it was profitable. -
“Unlocking the Potential of Data Analysis in Economic Research: A Collaborative Approach”
hi i am doing a big essay in my last corse of my economics degree. I’m stuck in the analysis, it’s Status program and need someone to help me. Would like someone with good open communication. The data is in execal now and ready to use, put i need input on what analyses i can do with it! pages (pages is just there to give a pricec) and time is not exact
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“Maximizing Student Success: Analyzing Socioeconomic Data to Predict Final Grades”
You must analyse the provided dataset to attempt to predict a final grade for a given student based on
their socioeconomic information. Ruth will then use the information you can extract to devise methods
to ensure the best result for each student in their class.
Although there are many approaches you may follow to help Ruth, at the very least, your submission
should include the following:
• A demonstration of your ability to perform an EDA on a dataset and demonstrate the ability
to solve practical tasks and ensure data is of a high enough standard.
• Breakdown the dataset to demonstrate an understanding of trends, patterns and anomalies
in the data.
• The ability to test hypotheses and validate any assumptions about the data
• The ability to support any conclusions and provide logical and clear arguments. -
“Unlocking the Potential: Analyzing the Impact of Status Programs in Economics”
hi i am doing a big essay in my last corse of my economics degree. I’m stuck in the analysis, it’s Status program and need someone to help me. Would like someone with good open communication. The data is in execal now and ready to use, put i need input on what analyses i can do with it!
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“Exploring Business Insights through Data Visualization: A Group Analysis and Presentation”
its very open ended its abusiness analytics final group project the requirments are gathering data and visualizing it on Tableau and creating a short report on findings as well as a presentation
about please use the links for data and topic formulation 6 pages
Deliverables:
1- Data Sourcing and Cleansing Report: Detail your strategy for sourcing and cleansing the data, including the roles and contributions of each group member.
2- Tableau Dashboard: Present a collection of visualizations from your group’s analysis.
3- Group Analytical Report and Presentation: Submit a final report that synthesizes the group’s analytical findings, accompanied by a presentation that showcases your collective understanding and insights.
it has no exact word count or pages required as long as all three deliverables are done its fine by me -
“Analyzing Financial Data and Making Strategic Recommendations: A Case Study Report”
Check the attached documents for the instructions. This requries a report of 1000 words and an excel file that needs to be completed.
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Title: Financial Ratio Analysis of Apple and Microsoft for 2023
Go to finance.yahoo.com to pull data
Usethetemplateyouhavealreadydownloaded
Complete Excel Spreadsheet Tab “Builder Step 4”
Complete Excel Spreadsheet Tab “Builder Step 5”
_______________________________________________________________________
Prepare the Excel template by filling in the appropriate numbers from the Apple and Microsoft financial statements to the correct columns within the Builder Step 4 and step 5 tab.
_______________________________________________________________________
Once you have completed the Excel template on step 4, review the Excel data results and prepare a (~1) page written analysis of the following ratios for 2023:
Free Cash Flow
Cash Conversion Cycle
Once you have completed the Excel template on step 5, review the Excel data results and prepare a (~1.5) page written analysis of the following ratios for 2023:
Working Capital
Current Ratio
Quick Ratio
I will upload an example for the analyze, just follow the format.
Your analysis should explain/define what the ratio means and/or is about for these two companies. You are also welcome to compare the companies based on the ratios, but this is not required.
Your written analysis (Word document) should contain at least 1 page of single-spaced explanatory text. If you are double spacing, then you must include 2 full pages of explanatory text.
You may choose a format of your choice (technical report style or memo format) but your paper must have the following:
An Introduction
Clear Headings, and
A Conclusion. -
“Maximizing Business Growth: An Analytical Plan for Subscriber Optimization at Rosetta Stone”
I need help writing parts of a report for my final project. The report should only cover the part of questions 5 from the “Final project support doc.docx”. I have already completed the coding part for question3&4, and I have included the code along with other necessary files.
Please make sure to incorporate relevant data and charts directly from the code outputs.
It is crucial that the report maintains a formal tone throughout and refrains from using subjective expressions like “I think” or “I believe.”
Thank you for your help!
Here is a more detailed description:
Final Assignment
Subscriber optimization for Rosetta Stone:
Your task is to be the analytical team to help Rosetta Stone meet their business growth goals by attempting to:
1. Determine the most valuable subscribers
2. Understanding the subscriber segments present in the database
3. Identify the most likely subscribers who could be sold additional products or services
4. Identify the subscriber profile of those not continuing with their usage of the product and identify the barriers to deeper subscriber engagement where possible
5. Outline any business relevant opportunities that are present from your analysis of the data no covered above
Goals for final assignment:
Design and communicate an analytical plan for meeting the key business objectives for Rosetta Stone (as defined above).
Conduct analysis on provided dataset. It is expected groups perform a thorough examination of the data and then attempt to construct a model designed to meet the business growth goal.
Present verbally and visually your analytical plan and modeling work using data to support recommendations. Tie output of models back to business growth goals.