Category: Business and Management

Executive Memo
Transcript
A concern has been
raised that this digital transformation initiative may negatively impact your
company’s customers. You have discuss this concern with your supervisor. You
have been told that the executive vice president over marketing has expressed
concern related to such an issue as well. This is not surprising.
The Assignment
Listen to the
video on Customer Service vs Customer Experience(Week 5 Reading and
Supplemental Materials).
Create a one
to two-page executive memo to address the concerns of the company you
selected in Week 3. As a manager, you will present this memo to the
executive team.
Analyze and
examine at least three (3) customer or client concerns/issues that may
negatively impact this digital transformation (refer to the Week 3 assignment
video).
For each
concern or issue, assess how they will be
addressed/eliminated/transformed, as appropriate. Be sure to provide
real-life examples from other companies to support your position.
*All external sources must be appropriately cited in APA format.
Generative AI Use Policy
DeVry recognizes the importance of AI as a tool for learning and its
responsible use in the classroom. Before using any Generative AI tools (e.g.
ChatGPT, Grammarly Go, Bard, Dall-E, etc.), you must get specific permission
from your professor. Any assignment going through Turnitin will now be
identified if there was use of Generative AI.Executive Memo
Transcript
A concern has been
raised that this digital transformation initiative may negatively impact your
company’s customers. You have discuss this concern with your supervisor. You
have been told that the executive vice president over marketing has expressed
concern related to such an issue as well. This is not surprising.
The Assignment
Listen to the
video on Customer Service vs Customer Experience(Week 5 Reading and
Supplemental Materials).
Create a one
to two-page executive memo to address the concerns of the company you
selected in Week 3. As a manager, you will present this memo to the
executive team.
Analyze and
examine at least three (3) customer or client concerns/issues that may
negatively impact this digital transformation (refer to the Week 3 assignment
video).
For each
concern or issue, assess how they will be
addressed/eliminated/transformed, as appropriate. Be sure to provide
real-life examples from other companies to support your position.
*All external sources must be appropriately cited in APA format.
Generative AI Use Policy
DeVry recognizes the importance of AI as a tool for learning and its
responsible use in the classroom. Before using any Generative AI tools (e.g.
ChatGPT, Grammarly Go, Bard, Dall-E, etc.), you must get specific permission
from your professor. Any assignment going through Turnitin will now be
identified if there was use of Generative AI.

Leaders and Followers
Theme 1:  A leader can plan and strategize all they want, but they cannot succeed if the vision cannot be sold to others.  
Influencing people to follow is about creating trust, which is the building block of the leader-follower relationship. 
Having a story is not enough!  A leader must sell the story to others. This means a leader must learn about his or her own style, traits, knowledge, etc., in developing knowledge about others. The leader will create a relationship that will result in “others” following the strategic vision if successful. The leader-follower relationship is crucial to successfully selling the story to others. One truth to the leader-follower relationship is that the relationship must be based on mutual trust if it is to succeed.
Read/View:
Barbara Kellerman on Followership
Followership is Underrated and Misunderstood
Building and Sustaining Relationships
The Leadership Relationship, Part I – Understanding Trust
The Allure of Toxic Leaders: Why Followers Rarely Escape Their Clutches
Theme 2: Authentic Leadership and the Emotional Bank Account – If trust is the cornerstone of leadership, how do we get there?
If there is one thing we have learned in our study of leadership, mutual trust is the most valuable element to the leader-follower relationship.  Mutual trust requires authentic leadership.
Authentic Leadership 
Good Leaders Are Authentic Leaders
Your Emotional Bank Account 
Complete:
Participate in Week 6 discussion – Case Scenario – Initial response due by Saturday at 11:59 p.m. eastern time. Follow-up response due by Tuesday, 11:59 p.m. eastern time.

Instructions :
Must include a title page that has the name of the project topic in it. 
Each of the five questions should be numbered and written out in its entirety in the pages that follow. 
The entire document (all five questions, combined, but not counting references) should be at least 600 words 
12-point Times New Roman font, double spaced
include a separate references page. 
All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. 
assume the role of marketing manager for Coca Cola company
responses must be based on research. 
View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook
Quotes must be minimized and long quotes (40 words or more) avoided. 
Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, etc.), practitioner publications (Wall Street Journal, Ad Age, etc.), and the course textbook.
Assignments must be submitted though Turnitin. 
Questions 
Q1. Explain the elements of the firm’s promotional mix. (Ch. 13) 
Q2. Explain whether a push or pull promotional strategy will be used, or a combination of both. (Ch.13) 
Q3. Discuss the firm’s use of digital, mobile, or social media marketing. (Ch.13) 
Q4. Explain the selected approach to advertising execution. (Ch. 14) 
Q5. Explain the organization’s use of sales promotion, public relations, live events, publicity, or personal selling. (Ch. 14) 

Hello, below are the two documents one is the current design document where you have to write the  part which is Assumptions and Prerequisites, and the other one is the previous document which is requirements document for you to understand the assignment. 
3.1 Project Assumptions 19
3.2 Prerequisites 19
3.3 Dependencies 19
3.4 Constraints

This assignment is a 2-3 page (excluding cover and reference page) essay is required for this course. The source material for this paper can be found in the course reading material. However, students are required to seek additional external source material to bring another perspective to their papers. Students must obtain at least one research source from the APUS Online Library. Wikipedia is not a valid source for this paper!
After reading the required reading content for weeks 1-8 this week, tell me the following:
As a manager, explain the importance of understanding the TWO most interesting aspects of our reading material (Pick two topics that you thought were most interesting). Why did you find these topics interesting and HOW does EACH topic relate to one ethical scenario that you have heard about or read about in the news (Exxon Valdez, Enron, Tyco etc). You can talk about any case that relates to unethical behavior.
Use our reading material and the library to support your positions. Be creative with how you link the content of our reading to the cases that you picked. This might require you to do additional research on the cases in our library or on the internet.
The paper must contain the following format:
Title Page – Include a title page with your name, student number, title of review, course number, course name, session, section, semester and date.
Abstract-brief introduction to the essay
Introductory Paragraph – Include an introductory paragraph.
Font and Spacing – Use Arial or Times New Roman, 12 pitch font with double spaced lines.
Length – Write a 2-3 page review, not including the title page and reference page.
Reference Page – Include all references. Minimum of two (Course text and APUS Online Library)
Formatted and referenced using APA style
Punctuation, essay format (thesis, supporting paragraphs with transitions and topic sentences, and summary) grammar and documentation count toward grade.
Save your review as Last Name – Week #1 Paper.doc and submit via the Assignment tool.

Overview
Risk and return go together. You must understand this relationship to make informed financial decisions. This applies when you make personal investment decisions or when you’re investing excess cash for a business. In this journal assignment, you will explore the risk-return relationship when investing in stocks in both of these roles.
Directions
Write a journal discussing risk and return as it relates to investing in stocks.
Specifically, you must address the following rubric criteria:
Investment Risk: Explain key risks associated with investing in stocks.
Investment Return: Discuss events that can cause the price of a stock to increase or decrease.
Risk-Return Relationship: Explain the relationship between risk and return and how this relationship affects stock-investment decisions. Use examples to support your claims.
Reflection: Describe how you would make stock-investment decisions in your:
Personal life: Investing for yourself
Professional life: Investing in a business
What to Submit
Your submission should be a 4- to 5-paragraph Microsoft Word document (not including title and resource pages) with 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited using APA style.
Module Six Journal Rubric
Criteria Proficient (100%)

Discussion
There will be two discussion questions listed below. By the due date assigned respond to one of the discussion questions and submit your response to the Discussion Area. Use the lessons and vocabulary found in the reading. Support your answers with examples and research and cite your sources using APA format.
Discussion Question 1:
Ratio analysis involves calculations that use the data from the financial statements to evaluate the performance of companies in different key areas. How would this information be used by a credit analyst as compared to someone is going to make an investment decision?
Discussion Question 2:
What recent government regulations have helped or hindered a firm’s ability to conduct its normal course of business, especially in the area of reporting requirements? Justify your answer.
Start reviewing and responding to at least two of your classmates’ postings as early in the week as possible. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between one or more lines of reasoning in the discussion.

Hudson runs a successful business operation called Cleaning, Inc. that employs a workforce of over 100 people in various positions. The company has contracts with several companies to provide office-cleaning services. One employee, Curt, had been with the company for almost two years when he applied for a supervisory position. The position involved higher pay and better benefits. Although he was qualified to be a site supervisor, Curt was not promoted. Cleaning, Inc. explained that only a woman could be hired because the position involved regular searches of the women employees’ locker room to look for any items reported stolen from cleaning sites.
For this assignment:
Write a two- to three-page memorandum that covers all three components of the email outlined above.
Your paper should be written in current APA Style for formatting and references. Include both a title page and reference list that includes at least two scholarly sources (your text can be one of the sources).

Course Outcomes
In this project, you will demonstrate your mastery of the following course outcomes:
• Utilize basic functionality of spreadsheet software for constructing effective databases that evaluate organizational decisions
• Conduct descriptive and inferential statistical analyses of raw data using spreadsheet software for informing processes and operations
• Conduct optimization analyses of raw data using spreadsheet software for reaching solutions that meet organizational objectives
• Present business data analysis using spreadsheet software that clearly communicates specific information to key stakeholders
Overview
Data analysis and communication of data to stakeholders are key factors in effective management. You can’t efficiently manage unless you know if objectives are being met. You can use data and spreadsheets to find areas of concern and decide if progress is being made for key objectives. Reviewing data should be done continuously. This is where spreadsheets that are linked to data sources can give you an advantage. When input data values change, the spreadsheets don’t need to be changed for them to calculate the results. You can use the data to measure the efficiencies or inefficiencies of key objectives.
Think about the plan-do-check-act management cycle. In this cycle, management plans for a set of objectives, develops processes, and allocates resources; the company will carry out (or do) the plans. Management also monitors how well the set objectives are being met. Then feedback is given (the check). Based on feedback, changes to the plans are made (the act). You will create an analysis report for the final project of this course. Your report will show your ability to logically look at large amounts of raw data. This data can be used to make sure resources are used in a way that increases profits as much as possible. You’ll create a report that includes your analysis of sales, costs, and profit. Doing so will allow you to have an overall understanding of performance that can be used for stakeholder decision-making. The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three and Five. The final product, your analysis report, will be submitted in Module Seven.
Directions
In the case study, you’re creating a number of spreadsheets to measure specific aspects of a winery and its distribution operation. Certain factors, such as increasing wine production significantly or lowering production costs, need a lot of time to enact. However, changes related to distribution can be made quickly using spreadsheets. In the case study, new management wants to understand how efficiently the distribution system is working. You’ll study the data, then present it in a way that can be clearly explained to the key stakeholders.
Specifically, you must address the following rubric criteria:
1 Organizational Sales: This is the first part of your final project. You’ll review raw data sets that summarize the production, sales, and distribution of wine. You’ll need to analyze the various types of wine and different distribution centers to figure out how they affect the organization’s total revenue. All of your analyses need to be submitted in an annotated Excel file. Each analysis needs to include your reasons for using the appropriate Excel functions.
A Using a pivot table, figure out the percentage of wine sold by distribution center. Show your results in a pie chart.
B Generate a labeled bar chart that shows the sum of wine varieties sold to each distribution center.
C Use the pivot table already created to calculate the total amount of revenue made for each distribution center. Show your results in a bar chart.
D Use the IF function to calculate the central tendencies (mean, median, and mode) of shipment volume for each distribution center. Show your results in a table.
E Analyze the frequency of shipments by size using a histogram.
F Create a shipment histogram to show the distribution of shipments for Portland and Riverside.
G Write a summary statement that describes the inefficiencies in the organizational sales analysis. In your response, explain why this information is important for influencing management decisions.
2 Organizational Cost and Profit: This is the next part of your final project. Use your findings and raw data from the previous section to dive deeper into types of wine and distribution centers. You will need to analyze these factors to figure out average costs and profits. All of your analyses need to be submitted in an annotated Excel file and include your reasoning.
A Calculate the costs of shipping to Portland and Riverside by pallets and frequency. Show your results in a table.
B Calculate the cost of production for the wine varieties sold in Portland and Riverside. Show your results in a table.
C Generate a labeled table that shows gross profit for each variety of wine for each distribution center. Explain why this information is important for informing operation efficiencies.
D Generate a labeled table that shows the profit after state taxes.
E Write a summary statement that describes the inefficiencies in the organizational cost and profit analysis. Explain why this information is important for influencing management decisions.
3 Optimizing Performance: Finally, you’ll decide on an optimal solution that will maximize the organization’s objectives. You’ll need to think about the level of sensitivity and uncertainty of other solutions in supporting your optimal solution. The analyses need to be submitted in an annotated Excel file and include your reasoning.
A Decide on the values of the constraints to be used to generate the target number when running Solver.
B Using Solver, calculate the level of sensitivity of decision variables and explain the importance of the report.
C Using Solver, calculate the limits of decision variables and explain the importance of the report.
D Identify solutions that will maximize profits for the organization based on the Solver analysis.
What to Submit
Your analysis report must be submitted as an Excel file. All spreadsheet, table, and chart functions must be created within the analysis report. Cutting and pasting spreadsheets, tables, or charts from another source will cause your work to be graded as “Not Evident.” It’s important to show that you used the spreadsheet functionality. Spreadsheets and tables must link to the information given in the Data tab. You must provide the rationale used for each task in the same tab where the task is addressed.
Supporting Materials
The following resource(s) may help support your work on the project:

Can multinational companies can be held responsible for their actions/mistakes? The BP oil spill is the most well known example of this, but I’d also like to analyze plastic waste in the oceans and how it affects the global economy in conjunction with the BP spills.