Category: Business and Management

Using the theories and concepts of consumer behavior covered in AMB200 course, explain why consumers tend to apply more rational approach in making consumption decisions involving expensive products or services. Your essay should be approximately 300 words (+/- 10%). You must demonstrate adequate understanding of the theories covered in class and integrate relevant literature resources. Use 2 to 3 literature sources. Your essay should be brief and precise.

I will attach a document that has the Assessment Brief, there are two tasks that you need to complete, Task 1 should be 1500 +10% more or less only, while Task 2 doesn’t require a specific word count because It’s a simpler task and It includes a selection shortlisting matrix that needs to be filled, you should provide 3 x shortlisting examples for candidates. For Task 2 only do Question AC2.2.
For Task 1 and 2, especially Task 2, use this link below to see the sample provided of how the answer should look like. https://www.cliffsnotes.com/study-notes/5529488 
If you have any questions please don’t hesitate to ask, thanks. 

Prompt: During the third week of class, the students will prepare and submit a financial ratio analysis of a target company: Amazon.com. The deliverables for this project are an Excel spreadsheet showing all of the calculations, and a separate Word document in which the student writes a detailed analysis and interpretation of the calculated ratios. At a minimum, the calculated ratios should include those listed below. Analyze the 3 most recent fiscal years for this assignment. In your detailed analysis, comment on both the most recent year (current position) as well as the trend over time. Summarize the assignment by answering the following question, “What does this analysis tell you about the company and its financial ability?”
Requirements: The length of the word document should not exceed three pages, exclusive of cover page and exhibits. At a minimum, the calculated ratios should include those listed below. Analyze the 3 most recent fiscal years for this assignment. In your detailed analysis, comment on both the most recent year (current position) as well as the trend over time. Summarize the assignment by answering the following question, “What does this analysis tell you about the company and its financial ability?”
1. Liquidity
a. Quick ratio
b. Current ratio
2. Asset Management
a. Inventory Turnover Ratio
b. Days Sales Outstanding
c. Fixed Asset Turnover Ratio
d. Total Asset Turnover Ratio
3. Debt management
a. Total Debt to Total Capital
b. Total Debt to Total Assets
c. Debt to Equity Ratio
4. Profitability
a. Operating Margin
b. Profit Margin
c. Return on Total Assets (ROA)
d. Return on Common Equity (ROE)
e. Return on Invested Capital (ROIC)
5. Market Value
a. P/E Ratio
b. Market/Book Ratio
6. Dupont Formula (disaggregated ROE)

https://nccih.nih.gov/health/providers/clinicalpractice.htm
https://www.aanp.org/education/169-education/obesity-accordion/1721-clinical-practice-guidelines
https://www.aafp.org/
https://www.aapmr.org/quality-practice/evidence-based-medicine/clinical-practice-guidelines/aapm-r-endorsed-guidelines
research information is provide and screenshots on how the paper is suppose to be done with template

Instructions on the upload
Part 1: 150 words
Part 2: 200 words/ 1 reference
Part 3: video reference plus 2 more/500 words

Here THE SCENARIO
The CEO of a deep technology company named Skye, Mr. Jon Williams, is a fervent advocate for sustainability. His company develops products designed to replace plastic, guided by the mission to “Make Earth Green Again.” Mr. Williams recognizes that the supporters of his company expect it to make a meaningful contribution to society. With their main product beginning to gain market traction, they are eager to devise an effective branding strategy to boost sales and establish a solid reputation.
As part of the branding strategy, Mr. Williams plans to launch a nationwide campaign. He is committed to addressing various social issues and has a particular interest in promoting diversity. He hopes that Skye’s campaign will contribute to fostering diversity within society. However, before embarking on a nationwide initiative, he wants to make sure that his company internally reflects these values. He started to think many aspects of diversity within his own company. Are diverse perspectives and opinions considered in R&D? Do the staff members come from diverse backgrounds? Are hiring and promotion practices designed to enhance diversity within the firm? Moreover, if policies to encourage diversity are in place, do they align with the firm’s performance and the firm’s overarching mission? Mr. Williams is now overwhelmed by questions concerning diversity and unable to structure these inquiries effectively.
As a result, he decided to hire you to do research on behalf of him.  
QUESTION 1 (15/80; guide wordcount: 150-200 words)
What would be the best way to frame the problem that we are going to investigate? Could you suggest an appropriate research question(-s)? What kinds of deliverables should we set for the project? It would be helpful if you could explain what we need to take into consideration when deciding on research questions and objectives. 
QUESTION 2 (10/80; guide wordcount: 150-200 words)
What kind of research strategy shall we adopt? Would qualitative or quantitative research be more suitable or should we mix both (if so, how?)? I would like to be able to answer the CEO’s questions about how we have reached this decision – could you provide some guidelines on that, please?
我们应该
QUESTION 3 (30/80 of the total mark; guide wordcount: 500-600 words)
What about research design? Which research methods should we use to collect and analyse our data? What would be the practical implications of these methods in terms of sampling, data collection, and analysis? What would this mean in terms of access and resource requirements? Again, it would be helpful if you could comment on the rationale for making these choices to inform our discussion about the project.
研究设计
QUESTION 4 (10/80, guide wordcount: 150-200 words)
What would be the ethical implications of the study and how could we make sure that they are duly addressed?
QUESTION 5 (15/80, guide wordcount: 200-250 words)
What might be the limitations of the study and how would we assess the quality of the results? Could you outline the main reasons for the limitations and how they might be mitigated, please? Similarly, could you outline the key considerations we should consider when deciding to what extent we can be confident about our findings?

please all the instructions that are mention in attachments if you are not able to understand then please let me know

Complete a VRIO or Value Chain analysis, a PESTLE analysis, and a Five Forces model for an organization. Prepare a 3-6-page executive report that analyzes the internal and external environments of the organization and recommends a course of action based on the analysis.
Introduction
AFI, VRIO, and value chain are just three concepts you need to understand as a business strategist. This assessment focuses on these important facets of business analysis.
Introduction
For this assessment, you will analyze the internal and external factors that shape and influence an organization’s strategy. Your work on this assessment will demonstrate your understanding of industry forces and how an organization can leverage its strengths to its advantage. This portfolio work project asks you to analyze the strategic process using the AFI framework. This analysis will clearly demonstrate your ability to think critically and strategically, and to use evidence to support your thinking.
Scenario
The vice president of strategy has asked you to prepare an objective analysis of the internal and external environments of the organization. She is hoping that your insight can be used to plan for the future direction of the company.
Your Role
You are a strategic analyst for the company you have selected to use in this course. The company has recently started the strategic planning process and needs to analyze the current internal and external environments.
Requirements
To complete this assessment, be sure you understand the AFI framework as presented in your text. Conduct your own research to find recent articles on the value of strategic planning and the role of leadership in the strategic planning process. (Note that the Strategic Management Process Map on pages 30 and 31 of the course text will be very helpful in completing this assessment.)
For this assessment, you will need to complete a VRIO or Value Chain analysis, a PESTLE analysis based on research of the organization (not conjecture or opinion), and a Five Forces model (pay attention to the relationships of elements from both PESTLE and Five Forces). These must be included as appendices in the document you submit. You should also research the industry your company is in, as well as the company’s website for information and supporting evidence. Once you have this research completed, prepare an executive briefing report that will be distributed to senior executive leadership. In your report, address the following:
Analyze the key components of the AFI strategic planning framework. Assess the value of using a strategic planning framework for long-term success and sustained competitive advantage.
Analyze the internal environment of the organization.
What are the key findings from your VRIO or Value Chain analysis?
How well does the organization leverage its strengths to execute the business strategy?
How effective is the organizational structure and management system design?
Analyze the external environment of the organization.
What are the key findings from your PESTLE analysis?
What are the key findings from your Five Forces analysis?
How can the organization respond to these forces to better position itself?
Explain the role of leadership in the strategic planning process. Be sure to address the ethical responsibilities of leaders in the strategic planning process.
Recommend a course of action for leadership based on your analysis.
Deliverable Format
The strategic process and analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, found under Writing in the MBA Program Resources, which you can find in the Tools and Resources for this course. Pay attention to the sections on APA formatting and citing references.
In addition to the analysis, include:
Title page.
Table of contents.
Executive summary.
References page with APA formatted references from at least five sources.
Appendices: VRIO or Value Chain analysis, PESTLE analysis, and Five Forces analysis.
Target length of 3-6 content pages in addition to Title page, Table of Contents, Reference pages, and Appendices” including your VRIO/Value Chain, PESTLE, and Five Forces analyses.
Written for an audience of executive leaders.
Resources
Use the resources linked below to help complete this assessment.
What Is Strategy?
The following resources are provided to help you develop a better understanding of strategy:
MindToolsVideos. (2014). What is strategy? The three levels of business strategy [Video] | Transcript. https://www.youtube.com/watch?v=uhfFoINNEKI
Kryscynski, D. (2015). What is strategy? [Video] | Transcript. https://www.youtube.com/watch?v=TD7WSLeQtVw
Rothaermel, F. (2021). Strategic management (5th ed.). New York, NY: McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 1, “What is Strategy?”
Chapter 2, “Strategic Leadership.”
Hamel, G., & Prahalad, C. K. (2005). Strategic intent. Harvard Business Review, 83(7/8), 148–161.
Collins, J., & Leaderpowertools (2009). From good to great: What defines a level V leader? [Video] | Transcript. https://www.youtube.com/watch?v=q-KyQ90XByY
AFI Framework
This resource will help you understand the AFI Framework:
Rothaermel, F. (2012). Why do we need the AFI framework? Analysis, formulation, implementation [Video]. | Transcript https://www.youtube.com/watch?v=nXOVGMVNZ7Y
Competitive Advantage
The following resources provide greater insight into competitive advantage:
Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 50–59.
Kaplan, R. S., & Norton, D. P. (1992). The balanced scorecard – measures that drive performance. Harvard Business Review, 70(1), 71–79.
Rothaermel, F. (2021). Strategic management (5th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 5, “Competitive Advantage, Firm Performance, and Business Models.”
Amadeo, K. (2019). What is competitive advantage? Three strategies that work. https://www.thebalance.com/what-is-competitive-advantage-3-strategies-that-work-3305828
PESTLE and Five Forces
The following resources provide a thorough examination of PESTLE and Five Forces:
tutor2u. (2016). PESTLE analysis [Video]. | Transcript https://www.youtube.com/watch?v=sP2sDw5waEU
Harvard Business Review. (2008). The five competitive forces that shape strategy [Video]. | Transcript https://www.youtube.com/watch?v=mYF2_FBCvXw&list=PLoGhzQgdhGJws7SPKJqIY8FnzGm-QCcLj&index=1
Rothaermel, F. (2021). Strategic management (5th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 3, “External Analysis.”
VRIO and Value Chain
The following resources explain VRIO and Value Chain models:
Business-to-You. (2016). VRIO: From firm resources to competitive advantage. https://www.business-to-you.com/vrio-from-firm-resources-to-competitive-advantage/
Van Vliet, V. (n.d.). Porter’s value chain analysis. https://www.toolshero.com/management/value-chain-analysis-porter/
The following resources are somewhat old, but the information is still relevant and the authors are considered to be leading authorities on the topic.
Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91.
Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14(3), 179-191.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99.
This article is considered to be the seminal work on VRIO.
Rothaermel, F. (2021). Strategic management (5th ed.). McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 4, “Internal Analysis.”
The VRIO Framework, page 128.

My disseration is a traditonal dissertion. This dissertation employs a mixed-methods approach. The research questions: What underlying barriers deter women from advancing to leadership positions within the electric utilities sector? And Also What effective strategies have beeen employed by electric utility firms to successfully embrace gender diversity in leadership, and how can these insights drive sector-wide transformation?

Instructions under files.
The company for this will be CATERPILLAR & country to expand to is South Korea