Category: Business and Management

  • “Business Analytics: Exploring Data and Applying Statistical and Classification Methods for Business Impact Analysis” “Maximizing Revenue: A Customer Identification Solution for Sales Representatives”

    Description
    The final project for BUAN 406 is a chance for students to use methods learned throughout the course regarding Business Analytic approaches. This can take whatever form is necessary given the data, and business question/goal and may consist of: 
    Statistical hypothesis testing 
    Testing particular models, and examination of p-values with regards to specific null hypotheses
    Regression Analysis:(chp)
    Using Regression model to estimate parameter, interpret the model result and coefficients, R_sqaure, F_statistics, chi-sqaure statitstic etc
    Classification Analysis:
    Using Clustering or Classification techniques, explain the purpose of the classification methods, and measure the classification performance
    The outcome of the project should be a 2-4 page written report containing relevant figures and tables required to justify how you treated the data, the modeling approach you adopted, and the final results. Based on those final results, a business impact analysis is required given the data, and the system being investigated. 
    The application of particular approaches can be driven by what you feel is the most appropriate to your chosen dataset, or what set of methods you think would be most useful to you in the future.
    The following pages contain a skeleton framework (word limits are a guide only, but try to stick to them, please avoid novels or half-page notes) regarding the desired sections and content of the written report to be used as a guideline when preparing the report. 
    Skeleton Report
    Summary (150-250 words)
    Summary conveying the aim of the report, the data being investigated, a broad overview of the methods applied, and the major findings of those analyses and your interpretation. In the summary, try to keep it as descriptive as possible, keeping the amount of numbers (parameter estimates, p-values, classification error, etc) to a bare minimum.
    Introduction (200-400 words)
    Section introducing the data in broad terms (i.e. when/where/how it was collected, and sample size), any hypotheses you might have about the data that you want to test, and why, and/or the rationale of the analysis approach. This should finish with a succinct set of business aims/goals/hypotheses that can be referred back to when examining the results.
    Descript the sampling plan for the dataset(use your resonable assumption about the sample you saw.)
    Methods (~1-2 pages, including tables and/or figures)
    Section describing the analysis that you performed on the data, containing:
    In-depth examination of the data 
    A table showing sample size, types (continuous, discrete, factorial), and description of response variables and predictors might be useful. Summarize of descriptive statistics can also be helpful
    How you dealt with the data 
    Data cleaning(no missing value), Exploration of different transformations should go here, with the final results section only containing models on the most appropriate transform. 
    Analysis background, methods, assumptions, and justification of approach relative to business aims
    Background: Who is your, what’s your customer,What is your customer’s business ? Why is the problem important? How does it affect business?
    Variable of your model: What is the target (the variable related to the problem)? What are the predictors of the model?
    Method:What is the solution? How to deal with the target variable?What are the tools and models used in your solution?
    Regression/classification model building/testing approach, diagnostics used to test assumptions if any, how/if predictor interactions were selected
    Any technical challenge?
    Post-processing steps
    If models were used to obtain predictions, how was this done
    Results (~1-2 pages, including tables and/or figures)
    Section describing the results of the analysis results, including if there is any
    Results of modelling approach regarding what predictors were important, direction/shape (if polynomial, or non-linear methods were used) of model effects, and/or statistical significance of predictors
    Table giving parameter estimates (and SE or 95% CI), p-values and overall measures of model fit (if relevant)
    Plots of raw data (Response ~ Predictors) and fitted model(s) (including model uncertainty)
    Any metrics that have been used by you 
    Evaluation: What is the metric?  How does it relate to business value ? What is the metric score? What is the benchmark? How good is it compared to the benchmark?
    Impact: How will your customer use the results you generate? 
    Overall try to keep the number of figures and tables to a minimum required to convey the main results of the business analysis – preferably 2 of each and no more than 3.
    Discussion/Conclusions (200-500 words)
    Section describing your major findings, your interpretation of those findings (correlation versus causation), what it means with regards to your initial hypotheses, and your understanding of the system. This could also include the impact on business, Any unexpected findings, future steps, and/or project shortcomings if relevant.
    A Business Example:
    Imagine you are a sales representative. Everyday, you get a long list of leads from the marketing team, and you will choose some of them to make phone calls. 
    1. Who is your customer?
    Sales representatives
    2. What is your customer’s business?
    They call leads to sell products
    3. What is the problem bothering your customer?
    Difficult to identify real customers who will purchase
    4. Why is the problem important? How does it affect business?
    Wasting time on people who will never purchase affecting the revenue they can generate
    5. What is the target (the variable related to the problem)?
    Whether a lead is a real customer
    6. What is the solution? How to deal with the target variable?
    Customer Identifier: predicting who are real customers
    7. What is the metric? How does it relate to business value ?
    Precision. Doubling Precision doubles revenue.
    8. What is the benchmark?
    Random selection of leads to call, precision equals to the base rate.
    9. How will your customer use the results you generate?
    Provide lists of high-ranked leads for the representatives, they will make phone calls
    10. What are the tools and algorithms used in your solution?
    Logistic Regression, Random Forest; SMOTE for imbalanced data; SHAP for getting insights
    11. Any technical challenge? (Frequently asked in interviews. You need a story)
    Data collection. The data were from different sources and in various formats. It was very challenging to understand the data and align them. I proactively communicated with the sales and engineering team to get all the data.
    12. What is the metric score? How good is it compared to the benchmark?
    The precision score is 20%, 100% higher than the traditional method.
    13. What is the impact on business?
    Doubled the revenue with the same investment on sales
    14. Any unexpected findings? (Optional)
    Found an unexpected motivation for customers to purchase.
    Context: Our customers are sales representatives. They call leads to sell products.
    Problem: However, on average, only 10% of the leads they call will purchase. 90% percent of the sales resources are wasted.
    Solution: To solve this problem, I built a Customer Detector to help them identify the leads who will purchase.
    Impact: The precision score is 20%. It means 2 out of 10 predicted customers will purchase. It doubled the revenue with the same investment on sales.

  • Title: Enhancing Academic Writing Skills: A Comprehensive Guide for Students

    I need you to check the attached assignment and the instructions, knowing that it has a content but I need you to check whether the assignment instructions are fully met. If not, I would like you to add the missing parts. Additionally I would also need you to check and modify the existing content in case there is any context, spelling, or grammar mistakes. And rewrite it where it needs more enhanced language (academically). I have included 13 references I would ask for more 10 resources to make it more professional and comprehensive 

  • Implementing the Global Market Plan for Sephora in Korea: Challenges, Strategies, and Implications

    Report Part #3 – Implementing the Global Market Plan
    • Section 10: Import / Export – Discuss the competitive landscape for this company in the selected country. Discuss import/export strategies, and some of the challenges and risks they may encounter.
    • Section 11: Marketing – Identify specific attributes and customer benefits for bringing this company’s products or services to this new location. Analyze distribution channels and intermediaries for global business operations. Suggest advertising messages, media and other promotional activities for an international enterprise. Recommend a global pricing strategy based on costs, market demand, competition, and economic environment.
    • Section 12: Human Resources – Gather information on needed personnel for operating an international enterprise. Identify which country will provide the personnel, and discuss the implications, challenges, and benefits of hiring domestic and international workers.
    Section 13: Final Analysis – Conclude with the overall challenges, risks, and benefits this company can expect to face with this expansion project, paying special attention to what you learned about the global business environment.
    You have to use some of/all the theory that learned (attachment below)
    The part 2 and part 1 are also attached below.
    You just need to write the Sephora in KOREA ONLY.

  • Title: Corporate Level Strategy for Jack Doyle’s Irish Pub and Restaurant: A Comprehensive Analysis of Market Penetration, Product Development, Market Development, and Diversification. Introduction: Jack Doyle’s Irish Pub and Restaurant is a popular chain of Irish

    Write about the corporate level strategy for Jack Doyle’s Irish Pub and Restaurant. Write about the Market Penetration, Product Development, Market Development and Diversification. 

  • Title: The Impact of Social Media on Mental Health: A Comprehensive Analysis

    Follow the instructions I provided, citations are necessary. No plagiarism or AI will be accepted. Follow and write the essay according to the outline I provided.

  • “Analyzing Performance and Lessons Learned from a Marketing Simulation Project”

    The paper should be 8-10 pages (excluding the appendix), double-spaced, and
    12pt font size.
    • Follow essay format – The paper should not be written in bullet points 
    • Proofread multiple times for punctuation and grammar. 
    a. Introduction: Provide an overview of the simulation project and discuss the main
    objectives. 
    b. Body:
    • Your scoreboard results & campaign performance from each of the ten
    rounds (Include screenshots, graphs, and tables in the appendix.)
    • Did you improve your performance in each round? If yes/no, then why?
    • If you were managing this project in real life, how could you have performed
    better?
    • How does this project link to the core concepts you learned in the classroom?
    Pick three core theories or models from the course and explain how they are
    related with the simulation.
    c. Conclusion: Summarize your performance and discuss your lessons and
    takeaways. 
    d. Appendix: Screenshots, graphs, or tables
    e. Reference list: Strictly follow the APA citation rules
    also:check the stukent  and example essay attached below.

  • The Future of Supply Chain and Acquisition: Embracing New Technologies Introduction The supply chain and acquisition process has undergone significant changes over the years, driven by advancements in technology and changing consumer demands. With the rise of new technologies such as self

    Based on the readings for this week, consider what the supply chain or acquisition process might look like in the future. For this paper, you will need to find at least one related article from the library that relates to supply or acquisition in the past or future to reflect on what will change. Feel free to consider new technologies such as self-driving vehicles, drones, 3D printers, and robots and how they might change the future of supply chain management and acquisition. Note that the government is considering some of these new technologies and trying to use these technologies for efficiency in the future.
    Write a two-page paper, plus the title page and a reference page.
    As always, read all the lesson notes in Week 3 before you start this assignment, as new or current events may have been updated since the start of class.
    Instructions:
    •Written communication: Written communication is free of errors that detract from the overall message.
    •APA formatting: Resources and citations are formatted according to APA style and formatting.
    •Length of paper: typed, double-spaced pages with no less than a two-page paper.
    •Font and font size: Times New Roman, 12 point.
    Please rewrite the attached Word document 
    Please see the article below. 

  • “Exploring Relationships and Performing Regression Analysis Using SAS Studio”

    Must create multiple scatter plots based off data uploaded, answer questions on a worksheet related to the charts, and use SAS studio to perform Regressiom Analysis.
    I have attached the instructions as a file so should be everything you need
    Here is the link for SAS. Please make sure to use this one as it’s the program required for my course. I can also provide my login credentials if necessary.
    https://odamid.oda.sas.com/SASLogon/login?service=https%3A%2F%2Fodamid.oda.sas.com%2FSASODAControlCenter%2Fj_spring_cas_security_check
    Please message if you have questions!!!!

  • Title: Leadership Case Study in the Veteran Healthcare Administration

    In the past two modules, you have had the opportunity to review the case studies included in the textbook so far. For this competency’s assessment, you will be creating your own case study based on a situation within your organization and the leadership that was evident in this situation. 
    For this formative, create an outline or a table with the following information: 
    Leader’s position in the organization 
    General environment in the organization and the number of direct reports the leader has 
    Brief description of situation  
    Leadership approach demonstrated in the situation 
    Impact of leader’s behavior on the team/followers 
    I work at the Veteran Healthcare Administration as a Human Resources Specialist.
    Information can come from Leadership: Theory and Practice.

  • Memo: The Importance of Allowing Social Media Access at Work

    Scenario
    The ABC Company has been engaged in the practice of [topic] for some time and that practice seems to have worked well. Recently, a new CEO was hired, and she has requested a top-to-bottom review of all such practices. To get a complete picture of [topic] you have been assigned to support (For) or refute (Against) that topic. You have been asked to create a persuasive message espousing the assigned position. You have not been asked to suggest any actions, only why ABC Company should or should not engage in the practice of [topic].
    Assignment
    Use the topic: Social media sites should be blocked at work. With the topic, go AGAINST (Persuade opposed to supporting this statement.)
    You will need to find at least 3 credible sources (Example: scholarly journal articles, pewreserach.org, Wall Street Journal article). You can use more than three if you feel it is necessary for a credible message.
    Write a memo to me, the president of ABC Company, in the proper memo format. 
    The final memo should be about 2.5-3 pages in business format (not including your references on a References page at the end of your report). Business format is 12-point font, left justified text, no indented paragraphs, and ONLY ONE line space between each paragraph.
    Your memo should contain the following sections:
    Start with an opening paragraph stating the purpose of the memo – why you are writing this.
    About XXXX: Provide a short description of the topic and why it is controversial.
    Position: Briefly discuss your position on the topic and tell me why you believe this.
    Research: Discuss the current research that supports your position. This section must summarize data from your sources.
    State who conducted the research, the sample size, and what the findings were.
    This can be a few paragraphs as needed.
    Include in-text citations in APA format. (Go online and look up how to do in-text citations and references in APA format).
    Include two charts and/or graphs and interpret them. Refer to them within your report. You must show evidence that you understand the information being conveyed in the charts/graphs and how it supports your position. Graphs will NOT be in the memo, but will be on a separate appendix page. 
    Conclusion: Summarize the importance of the topic and restate your position. This is where your persuasive messaging skills matter.
    End with a paragraph that tells me how to reach you if I have questions.
    Use section titles in bold to denote the sections of your memo (e.g., About, Position, Research, Conclusion). Your intro paragraph and last paragraph do not need a section title.