Category: Communications and Media

here is the introduction I have wrote: 
In the late 1990s, a digital phenomenon was born that would revolutionise the way people communicate: the emoji. These small, colourful icons were initially conceived as simple pictographs designed to convey emotions and ideas quickly and concisely, providing an effective means of enhancing text-based communication. Since their “debut,” emojis have undergone a remarkable evolution, expanding in both complexity and variety. Today, aside from still working as a communication enhancement tool, they also work as an essential tool for self-expression and creativity in the digital age, transcending humble beginnings to become a complex and nuanced language that can convey a wide range of emotions, contexts, and subtleties. It can be understood that this transformation has not only enriched online conversations but also provided users with a vibrant means to add depth and personality to their interactions. In fact, emojis began featuring various skin tones in 2015 in an effort to foster a feeling of connection and representation. (Robertson, 2023). In a sense, it allows people to express themselves in ways that words alone often cannot, bridging the gap between written language and the emotional nuance of face-to-face communication. Among the diverse ways emojis are utilised, a particularly interesting application is found in the world of Vtubers-virtual YouTubers. These online personalities, who use animated avatars to engage with their audience, have harnessed the expressive power of emojis to reflect and enhance their online identities. The use of emojis not only allows Vtubers to represent their online identities within the community, but fans can also use emojis on social media and other online platforms to express their support and belonging to their favourite Vtubers. This essay aims to explore VTubers from the company “Nijisanji,” examining how they select emojis to reflect their unique online personas through the lens of identity theory. Additionally, it delves into the parasocial relationships between VTubers and their fans to show the significant role of emojis in building and maintaining online communities.

We have discussed numerous Intercultural Communication Concepts in class including ethnographical research. Your task is to write a narrative about your experience and plan a presentation about your ethnography. Additional research is required to complete the task.
The steps you must take are listed below:
1. Select an accessible location you can observe a culture or subculture. Students must spend a minimum of three fifty-minute sessions at the location(s).
Example: The gym, gaming group, an LGBTQ event(s), a dog park, a coffee shop, virtual groups, message boards, etc.
Procedure: Students will observe the culture or subculture.
Product: You must write ½-1 page rationale explaining why you chose that culture.
2. Write comprehensive field notes. Students will submit their field notes in a folder with their narratives. What did you hear, see, smell, touch, or taste? How did the interactants communicate verbally and nonverbally? What were some of their rituals? Were there cultural taboos?
Procedure: Collect your field notes.
Product: A folder of compiled field notes
Prepare a 3-5 page narrative. Students must compile their field notes into a narrative. What is the story you want to tell us about the culture or subculture you observed? These are possible topic, but you may discuss your own concepts.
A.Verbal Communication
B. Nonverbal Communication
C. Relational Dynamics
D. Elements of Culture
Procedure: Type a narrative that explains the culture you observed.
Product: A typed 3-5 page typed, double-spaced document
Outline Format (Title)
I. Introduction
A. Where did you complete your observation?
B. Why did you choose the culture or subculture?
C. What challenges did you experience?
II. Body (You may discuss any topics, but I provided an example.)
A. Verbal Communication
B. Nonverbal Communication
C. Relational Dynamics
D. Elements of Culture
E. Interesting Experiences
III. Conclusion
A. What did you learn from your experience?
B. If you could do it over again, what would you have done differently?

The advertisement I would like to  use  is the billboards that chick-fil-a  uses nationwide, that  say eat more chicken. Persuading people to eat more chicken while its being written  by a cow.

This assignment consists of:
· A 2000-word report that develops an integrated marketing communications campaign (IMC) for a brand or company of your choice
A suggested outline for this report:
Executive summary
About 200 words
Situation analysis
About 300 words
Target market profile and communication objectives
About 300 words
Marketing communication program and activities
About 1000 words
Evaluation plan and possible corrective actions
About 200 words
Executive summary：
An abbreviated version of the entire marketing communication plan. It serves as an overview for the decision makers (your client) and should hit the highlights of your campaign recommendations.
Key elements of an executive summary should include:
• The central thrust of your campaign
• Whom you are targeting
• The campaign concept
• A brief summary of your strategical recommendations
It is for your busy client: It should be clearly written and organized so that the client’s management team can understand your recommendations without having to distill them from the detailed report.
Situation analysis:
1. Goal: To determine the current situation for the brand and identify key problems (= key challenges)
• Internal factors: The brand/company itself & its communication strategy
• External factors: Consumer trends, industry situation, competitors
2. There are several ways to make the situation analysis concise (to save space).
• Convert your data into graphs, charts, and tables to make it easier to digest. (Examples: Pie charts to illustrate market share or media spending; bar charts to compare data or indicate trends, line graphs to illustrate expenditure or sales trends )
• Use bulleted list to highlight or summarise key information.
• Make good use of heads or subheads, but don’t use too many subheads.
3. SWOT can be a useful tool to summarise your situation analysis. SWOT can also be used as a bridge from your situation analysis to your objectives because campaign objectives are often derived from the strengths, weaknesses, opportunities, and threats that are uncovered in your situation analysis.
Internal:
Strengths: Internal capabilities that may help a company reach its objectives.
Weaknesses: Internal limitations that may interfere with a company’s ability to achieve its objectives
External:
Opportunities: External factors that the company may be able to exploit to its advantage.
Threats: Current and emerging external factors that may challenge the company’s performance
4. Provide a problem statement as a conclusion of your situation analysis. • Problem statements are conclusions drawn from your situation analysis. • Client’s problems are drawn from the internal weakness and external threats found in your situation analysis. What is the key problem? • Remember: Not all problems are equally important, and not all problems can be resolved by marketing communication.
The title page, references and appendix will not be included in your word count.
This assignment will ask you to develop an integrated marketing communications campaign (IMC) for a brand or company of your choice and describe it using the key concepts of this course. You will provide an executive summary of the campaign, complete a situation analysis, define the communication objectives of the campaign, describe the target market profile and audience for the campaign, outline the marketing communication program and activities of the campaign, and finally, evaluate the campaign and make recommendations for possible corrective actions. Your campaign plan must be a practical document that you anticipate the brand would adopt and put into effect.
Please remember: one or two media executions do not make an IMC! An IMC contains multiple media executions all working in an integrated way to communicate a single message. One ad or influencer post is not an IMC.
You are expected to use the textbook, readings I provided below and own independent research to develop the IMC.
Reference style: APA, Chicago, Harvard or Vancouver (as long as the reference style is consistent). would generally expect 15 or more references for a report of this type. Make sure to cite the textbook and readings provided below, as well as your own independent research
FAQs:
1. Can I create a new product for the brand?
No, this is not what Marketing Communication does. As this subject explores Marketing Communications, you are required to focus on Promotion (from the 4Ps). The 4Ps include Price, Product, Place, and Promotion. Focus only on Promotion! This includes significantly changing a brand’s offering in an illogical way i.e. taking a brand that only offers size 0 – 2 and making an “inclusive sizes” campaign. This would require significant product overhaul and is not what Marketing Communication does. In this case, it would be better to choose a brand with inclusive sizing and develop a new campaign for them.
2. What if after conducting a situation analysis, I derive objectives that happen to be similar to an existing campaign? Is this considered plagiarism?
This will not be considered plagiarism as long as you as your detailed media/messages strategies are original and unique. In your proposal, you may want to mention that similar campaigns have been implemented by the brand or competitors. Then, you can explain why you want to pursue the similar objective and how your campaign will achieve the objective using new ideas and strategies
3. I came across an existing campaign that could use some improvements. Would I be able to just suggest improvements as an extension to the current existing campaign?
In the case that you find a brand has not been successful in its campaign or have your own thoughts on how this campaign can be improved, you would need to create the next version of that campaign rather than just an extension to add on. For example, Dove’s Real Beauty campaign has had several iterations, but each iteration is a new campaign.
4. Are appendices required?
Appendices are optional. They can be used to include any additional resources (such as figures, visuals of the campaign). You also have the choice to integrate photos within the paper, but do make sure to label everything properly and place these in a well-presented manner.
5. Should I create designs for the new campaign?
This is not a creative/design course. If you want to do that, there are several subjects in the Master of Marketing Communication where you can showcase your creative talents. However, if you do want to include mock ups or other creative in your appendix, you will not be marked down for this.
6. Does the problem statement only need to address weaknesses or threats the brand is facing? What if the brand I’ve chosen doesn’t have specific issues but rather opportunities it can seize? Most companies do have problems – it’s very rare that they don’t. However, you can choose to focus on opportunities rather than problems and end the situation analysis with an opportunity statement. Sometimes, some brands don’t have any specific issues, but they want to expand for better opportunities. That can motivate a new campaign. 14. How many subject theories should I integrate? The number of theories is up to you. What matters is correct and in-depth use of theories to support arguments and sustain a clear line of thinking. Keep in mind that this is the final assignment so it should represent your understanding of the key concepts of the entire course.
7. Can I use a campaign from anywhere in the world?
Yes.
8. Am I expected to include a positioning statement and perceptual map in my analysis? You are not expected to include either one. A perceptual map can be integrated if it is based on a good idea and credible research. However, a map based on your own opinion/thoughts would not be considered good supporting evidence to sustain your argument.
Some link might be useful：
https://www.campaignlive.co.uk/article/case-study-fame-made-snickers-youre-not-when-youre-hungry-campaign-success/1410807
https://pediatrics-aappublications-org.ezp.lib.unimelb.edu.au/content/pediatrics/140/Supplement_2/S117.full.pdf
https://www.accc.gov.au/business/advertising-promoting-your-business/false-or-misleading-statements

examined print and audio based media. Select either an album or a book that you feel has had cultural impact. 
Write one paragraph summarizing the book or album- what is the piece about and why did you choose it?
Write one paragraph examining the distribution of the piece- who is the artist/author? who is the publisher/label? where did it first get released? 
Write one paragraph explaining the cultural impact- why is it important or impactful? what was the audience reaction?
Include at least TWO SOURCES to showcase your research. Include links in your post

• The Impact of Reality TV on Society: Analyze the effects of reality TV on society, including its influence on social norms, values, and behavior ( give examples). Consider the ways in which reality TV both reflects and shapes our cultural attitudes and examine its impact.
Outline : 
Introduction
-Definition of reality TV
-Overview of the topic: “Keeping Up with the Kardashians” and its significance
The Reflective Nature of Reality TV
-. Examples of reality TV shows that mirror societal trends and behaviors
-. “Keeping Up with the Kardashians” as a case study: how the show reflects contemporary values and lifestyle trends
-influence of reality TV on viewers’ perceptions of reality and self-identity
Shaping Social Norms and Values
-Portrayal of gender roles, relationships, and family dynamics in reality TV
– Impact of reality TV on beauty standards, body image, and self-esteem
-Examination of moral and ethical implications depicted in reality TV programming
-Psychological effects of prolonged exposure to reality TV on viewers’ attitudes and behaviors
V. The Interplay between Reality TV and Cultural Attitudes
Conclusion:

I have shared 3 files/photos of the instructions for the outline as well as a template 
I would like to do the speech and outline about southern culture. Please use the template that Iattached to complete the outline. 

Answer the questions below in essay form using at least two of the theories and communication processes we discussed throughout the course.  Some of the concepts that you may use are: culture and socialization, supervisor-subordinate communication, leadership, critical theory and diversity, organizational identity, emotion in the workplace.  You are welcome to use other concepts from the course if you consider them more appropriate to the case.
Questions:
What were the communication issues that arose during Sunil’s interview?
What were the communication issues that arose with Tara’s interview?
What training would you give Sunil in preparing him for future interviews?
What training would you give Scott for effectively interviewing diverse candidates?
What training would you give Scott for avoiding sexual harassment behaviors?  
How does the written communication (resumes) contrast with the face-to-face interaction during the interviews, and which of the two resumes persuaded you the most (there is a huge typo in the technical skills section of Tara’s resume, Sunil labels himself as Sunny in his resume).

Edit the essay we did with the specific rubric the professor wants, to get a full grade. its a Mass communication final paper. Below is a reminder about the assignment requirements and the grading rubric:
You need to pick up an audiovisual production (a movie or a documentary) to produce a visual essay (1100-1400 words)
movie name: Shirely its on Netflix topic: Racism, gender stereotypes
I attached 2 files of an essays with A+ grade similar to our project so you can have an idea.

You will present for 10-15 minutes to a small group 
1. Presentation – the following topics should be drawn from your Final paper.
The issue that you chose to research and its impact (local, statewide, or nationally)
Your 157SL site, your activities there over the semester, and the site’s connection to the selected issue
Your personal growth/learning from these experiences in relation to the selected issue
Your next steps 
Prepare 1 visual aid of any type to accompany and illustrate your presentation (e.g. photo, 1-2 minute video, object, brochure, slides, handout, poster, etc.).