Category: Fashion

All in text citations must include author and page number! Please read thoroughly!!
Assigned Readings:
-The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property 
Chapter 13: Marketing and Promoting Licensing Properties and Licensed Products.
Chapter 14: Protecting Licensed Properties.
-https://issuu.com/fellipecruz/docs/brand_guidelines_mp
-https://licensinginternational.org/news/discernment-in-licensing-and-enforcement/
-https://www.businessoffashion.com/articles/news-analysis/gucci-wins-latest-round-in-legal-battle-with-forever-21/
Week 6 Discussion Board A: Product
Product 
Please respond to the following prompts:
By now you have a brand and a new category for them to expand into. For this Discussion Board, show your classmates the type of products your licensee will be offering. First tell us a little about your brand, what their core competency is…what is the category they make themselves. For example, Hunter is a makes rain boots, outerwear, and accessories like backpacks. I could propose they license fishing equipment for their outdoor-enthusiast consumers. Next tell us the category you’re licensing and include images of the type of products the licensee will make. You can use images from other brands but be sure to explain how you think it makes sense for your brand. 
When responding to classmates, give them ideas on what other examples of product they might consider, variations on what they’re planning, or examples of other brands who have done similar things. This should help everyone expand on the ideas for their licensed product.
Respond to classmates who picked a different topic using text or video.  
Guidelines
Your initial considered and substantiated response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.

All in text citations must include author and page number!
Assigned Readings:
-The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property 
Chapter 13: Marketing and Promoting Licensing Properties and Licensed Products.
Chapter 14: Protecting Licensed Properties.
-https://issuu.com/fellipecruz/docs/brand_guidelines_mp
-https://licensinginternational.org/news/discernment-in-licensing-and-enforcement/
-https://www.businessoffashion.com/articles/news-analysis/gucci-wins-latest-round-in-legal-battle-with-forever-21/
Week 6 Discussion Board B: Intellectual Property
Intellectual Property
Please respond to the following prompts:
Intellectual Property can be many things – a logo like the Nike Swoosh, an illustration like Hello Kitty, a person’s image like Elvis Presley, or a piece of music like “Say My Name”. Think about examples you’ve found either in the week’s assignments or in daily life where IP has been unethically or illegally used. Show examples of the infraction and discuss one of the following:  
How could the infraction be resolved in a positive way?  
Is the infraction in any way a positive thing for the brand?  
What punishment would be appropriate? 
Are there ways the brand can make sure such infractions don’t happen in the future? 
Guidelines
Your initial considered and substantiated response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.

TO WHAT EXTENT DID WESTERN FASHION EVOLVE BETWEEN WORLD WAR I AND WORLD WAR II?
difference in fashion between world war 1 and world war 2 

Please read prompt thoroughly. All in text citations must include author and page number.
Assigned Readings:
– Licensing International. (2016, May). How to Evaluate a License.Links to an external site.   (44:09) https://licensinginternational.org/educational-video/
Evaluating a Licensee
Please respond to the following prompts:
After watching the video “How to Evaluate a Licensee”, found in the Reading Materials folder, come up with two examples of important considerations for licensors and two for licensees when thinking about licensing a property. These could be warnings about potential pitfalls or suggestions for success. How could these things play out and affect the success of a licensed arrangement? Respond to two other posts, using either video or text. 
Guidelines
Your initial response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.
Evaluating a Licensee
Please respond to the following prompts:
After watching the video “How to Evaluate a Licensee”, found in the Reading Materials folder, come up with two examples of important considerations for licensors and two for licensees when thinking about licensing a property. These could be warnings about potential pitfalls or suggestions for success. How could these things play out and affect the success of a licensed arrangement? Respond to two other posts, using either video or text. 
Guidelines
Your initial response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.
Evaluating a Licensee
Please respond to the following prompts:
After watching the video “How to Evaluate a Licensee”, found in the Reading Materials folder, come up with two examples of important considerations for licensors and two for licensees when thinking about licensing a property. These could be warnings about potential pitfalls or suggestions for success. How could these things play out and affect the success of a licensed arrangement? Respond to two other posts, using either video or text. 
Guidelines
Your initial response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.
Evaluating a Licensee
Please respond to the following prompts:
After watching the video “How to Evaluate a Licensee”, found in the Reading Materials folder, come up with two examples of important considerations for licensors and two for licensees when thinking about licensing a property. These could be warnings about potential pitfalls or suggestions for success. How could these things play out and affect the success of a licensed arrangement? Respond to two other posts, using either video or text. 
Guidelines
Your initial response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.

The product review assignment is designed to demonstrate your analytical and writing skills as well as your understanding of the reading material assigned during the semester. The paper should be approximately three pages. Students will choose one beauty product and will review three general areas: 1) product efficacy (What claims does the product make? Does it follow through on these claims – via use  of the product and/or consumer reviews?), 2) ingredients (look up scientific names, translate, and define purpose), and 3) marketing campaign (who is the target market/consumer? What is the marketing strategy, message, images, and language used?). Paper due on May 6th.
Students will use APA style for citation. This assignment must be typed and posted online via the Blackboard assignment link and on the Discussion Forum.  
I would like to used Nivea Cream for the product. 
Please use intext citations 

identifying the key factors underpinning the future of luxury
The essay will need to consider viable case studies and must be on the industries of beauty, wellness, fashion, art or homeware/interiors. We need to focus on one aspect and I chose AI. 
You are then required to discuss the benefits / opportunities and the challenges of the chosen technology or innovation, in the context of its implications on consumption, management and business     performance for the luxury industry in general using citation and business cases as reference and  make recommendations. 
!!!!    I want to use skincare brands that use AI technology. 
Structure –  
Cover Page
Contents Page
Introduction – 
Introduce your element as selected from the list ( AI) , and essentially explain why you’ve picked it,    what consumers think of it, and also the link to the future.
Pick the industries you’re going to deep dive with as well? ( skincare brands that use AI)
Present 4-6 Case studies, and argue – Benefits Opportunities and Challenges for each of them.
What is a case study and what goes into a case study?
– pure facts
– highlight all achievements and rationale of implementing this case study
– figures that support the rationale
– highlights and success of this case study
– and any consumer feedback (from primary research)
Conclude with :
Consumption
Management 
Business Performance
Consumption – related to the numbers and KPIs this technology achieves, and project a little bit of the growth here.
Management-  do indicate the overall financial management of using this technology.
Business Performance – what is the overall future business performance from a financial perspective. 
INTRO: 250 WORDS – defining key concepts, outlining the relevance and stating the essays objective 
Talking About AI and skincare brands that use AI. ( 400 WORDS )
Case studies 4-6 of them : examining the ındustry ( 700 words ) 
Benefits and Oppurtunities ( 450 WORDS ) 
Challenges ( 450 WORDS ) 
Recvcomandations and Future Implications / conclusion ( 250 WORDS )