Category: Hospitality management

Imagine you are a consultant for a large hotel chain that is looking to improve its operations and customer experience through the use of emerging technologies. The hotel chain has asked for your recommendations on how they can best utilize AI, Blockchain, Cloud Computing, IoT, and Web/mobile Applications to achieve their goals.
Assignment Requirements:
• In a 900/1000-word report, provide your recommendations to the hotel chain, explaining how each of the technologies can be used in the hospitality industry.
• Use examples and case studies to support your recommendations.
• Cite at least 5 sources (books, articles, websites) to support your arguments.
• Do not use generative AI to write your report. All work must be your own.
This assignment will assess your understanding of the course material/discussions and your ability to apply your knowledge to a real-world scenario. Use your creativity and critical thinking skills to provide well-reasoned and practical recommendations to the hotel chain.The assignment is due on the 26th of June at 10Am latest, and it should be submiOed electronically via moodle.. Any plagiarism or academic misconduct will result in a zero grade and disciplinary acPon.

TOPIC: NAVIGATING REMOTE WORK IN THE HOSPITALITY INDUSTRY
INTRODUCTION: (worth 25 points, each bullet worth 5 points)
Clearly defines the issue, gets the attention of the reader.
Adequately reviews studies that have addressed the issue.
Adequately indicates deficiencies in the problem.
Clearly states the significance of the paper.
Include the major stakeholders of this research – who does this research   impact? 
Clearly states the purpose of the paper.
LITERATURE REVIEW: (worth 25 points)
Paragraph introducing literature review.
Adequate overview of supporting literature is necessary. 
Introduction of theory being utilized for your proposed study is included.
What theory are you using to support your research? 
Why are using the theory you selected?
Has this theory been utilized in previous studies successfully?
Utilization of subheadings for categories.
Address each of your categories of articles on previous studies conducted or related to your topic:
What was the purpose of the study/studies? 
Who were the participants of those studies? 
What did they find in those studies?
Any concluding remarks of interest related to your study.
How is your research filling the gap in existing literature? 
Restate the purpose of your study.
RECOMMENDATIONS: (worth 10 points)
Practical Implications – How can your research be used in the real world?
If you are a consultant hired to conduct this research, what are you going to tell the business or organization that hired you? 
Refer back to the stakeholders addressed in your significance       paragraph.
CONCLUSION: (worth 15 points, each bullet worth 5 points)
Discuss a few potential directions for future research.
What could be researched further considering other topic areas that are  similar to your topic?
How does your research impact other areas of business that could             present future research opportunities?
Discuss research limitations. 
Is this research limited to a certain population? Demographic                       characteristic? Geographic location? Etc. 
When answering the above to questions, consider if you were to   change anything about this research effort, what would you do   differently? 
Provide a paragraph summarizing the purpose of the research, recommendations, and how your findings can be utilized to close out your paper.
FORMATTING REQUIREMENTS: (worth 25 points, each bullet worth 5 points – awarded all  or nothing)
APA Title Page 
Times New Roman, 12 pt. font, double-spaced, 1 inch margins
Length Requirement (2,500-3,000 words)
Minimum of 10 scholarly sources
Reference page correctly formatted
REFERENCES: HAS TO PEER-REVIEWED SOURCES***

In the dynamic world of hospitality marketing, successful campaigns often serve as benchmarks for industry excellence. This assignment focuses on analyzing a standout hospitality marketing campaign that has achieved notable success. By examining the key strategies employed, such as targeted advertising, social media engagement, and personalized guest experiences, students will gain valuable insights into effective marketing practices. The goal is to understand the underlying tactics that contributed to the campaign’s success and to explore how these strategies can be applied to enhance marketing efforts within the hospitality industry.
TO DO:
Case Study Analysis: Analyze a successful hospitality marketing campaign and present the key strategies used in a short paper of 2-3 pages in length.

The travel and tourism industry is a vital component of the global economy. For many regions and countries, tourism is their main source of revenue. There are many different industry organizations that will advocate for legislation to benefit the tourism industry. Much like the National Restaurant Association, the organization will feature some key issues and legislative interests on their website.
Find a tourism organization that advocates for its members, it can be a national or more global organization, and identify a key issue the organization is concerned about currently. Post a link to the page you found and summarize the issue, what the organization is advocating for, and what impact the issue could have on the tourism industry.

Your assigned readings this week focus on adding value to the hospitality experience and competitive strategies in the hospitality industry. For this discussion, find, post a link, and summarize an example of how a hospitality organization is adding value to the guest experience in a unique way.
Be sure to include in your summary the segment of the hospitality industry in which this organization is operating, the unique strategy, and your opinion of whether or not this will be successful in the long term.

This week has focused on customer service, guest relations, and human interaction in the hospitality experience. Everyone has a different set of expectations going into any situation, based on past experience and their own preferences. It is not always easy to anticipate guest needs and desires and aim to exceed their expectations.
For this discussion, provide an example of a time when you were pleasantly surprised by your interactions with someone in the hospitality industry – where they may have exceeded your expectations, dealt with a problem well, or just in general improved your mood.
Then, provide an example of a time you received not-so-great service and what that meant in terms of whether or not you would ever return to that place of business. Explain how this poor situation could have been handled better – perhaps in a way that would have made you give the establishment a second chance or even a recommendation.

You will be creating a PowerPoint Slide deck (no narration required) consisting of five slides – a title slide and an informational slide for each of the following industry segments – Foodservice/Restaurant, Lodging/Hotel, Travel/Tourism, and Event Planning.
The title slide should include at minimum your name, the title of the assignment, and the due date.
For each of the industry segment slides, the content required is as follows:
Include the industry segment as a title on the slide
Identify an industry association that advocates for that particular industry – list the name of the industry association
Find the “advocacy”, “issues”, or “data” page for that particular association – it may or may not be called by one of those names. Post a link to that page.
Identify and briefly summarize ONE issue or statistical information the association is highlighting on that page. Explain why that issue is important to the industry and why it could impact society beyond just that industry. 3 to 5 sentences is enough.
The goal is to ensure you are familiar with industry associations, how they advocate for and provide important industry statistics for their membership. Be sure the link you are providing leads to the issue you are highlighting.
Keep in mind that while you are not presenting with narration, you should design your slides with visual appeal in mind. These will be “wordier” than slides in an actual presentation would be, but they should be designed to be balanced and have a professional appearance.

at least 2000 words essay + 600 words script + ppt (around 6 slides) 
The background of the student: An international student studing in a college in Vancouver, original from China. Please finish this essay under this background. 
The instruction is attached below as PDF, named “Learning Lab Instruction”.
Please use concepts or ideas from this course, which are attached as well. At least 8 ideas or concepts should be used from the powerpoints attached below. 

Based upon the assigned readings in the Learn section, you will answer all questions below in
paragraph form using current APA formatting (Times New Roman, 12- point font, and double
spaced). A title page and reference page must be included for each Case Analysis Assignment.
All answers must be compiled in a Word document. Citations (minimum of 2) from the assigned
reading and research and a minimum of 2 Scriptures are required in answering the questions. The
length of the Case Analysis Assignment paper must be a minimum of 5 pages to maximum of 7
pages (this includes a title page and reference page).
The guidelines for analyzing ethical cases (and including level headings) are as follows:
Introduction
An introductory paragraph is designed to grab people’s attention. It informs readers about the
topic and why they should care about it but also adds enough intrigue to get them to continue to
read. In short, the opening paragraph is your chance to make a great first impression.
Issues
What are the major moral or ethical issues raised by the case?
What are the major factual issues raised by the case?
What are the major conceptual issues raised by this case?
Who are the major stakeholders in this case?
How are the issues in this case related to making ethical decisions?
Options
What are the major views on the conceptual issues raised by this case?
What are the main alternative actions or policies that might be followed in responding to the
ethical issues in this case?
What facts are unknown or disputed that might be relevant to deciding this case (may require
research to determine some facts)?
Ethical and Moral Arguments
Determine which of the four moral standards (egoism, natural law, utilitarianism, and respect
forpersons) apply to each case.
Identify the moral principles that can be invoked to support a conclusion as to what ought to be
done ethically in this case or similar cases.
Determine whether the different ethical and moral standards yield converging or diverging
judgments about what ought to be done.
SMGT 503
Page 2 of 2
Conclusion
Decide which of the identified options you would recommend or judge to be the ethically best
way to deal with the issue presented in this case based upon which option has the strongest
ethical reasons behind it.
Determine how a critic of your position might try to argue against it using other ethical reasons,
and present a rebuttal or counter-argument in defense of your judgment.
Include 2 or more scriptures to support your decision.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

Go to LinkedIn or Indeed.  In the jobs tab, look up Learning and Development or Training and Development,  Facilitator.  Then look up Instructional Designer.  
Read at least 3 job descriptions for each title.
What are the skills required of a Facilitator?  What are the skills required of an Instructional Designer?  What are the differences in the skill sets required?  Similarities?  
Also read the articles “8 Skills for Learning and Development Professionals….” and the “2022 LinkedIn Learning Report”.  Were the messages about skills in these articles consistent with what you learned in your job description research?
What did you learn?