Category: Marketing

Hi, I need to create a market analysis on a brand that serves one of the options 
Please note, integrative women’s health includes:
pelvic floor health
mental health
sexual health
nutrition
urogynecology
Please, follow the example given in the PDF attached

Word count: 2000 +/- 10%. 
Prepare a detailed report of 2000 words on what they have done and learned during each week of the internship.  If the internship is more than one month long, only five weeks (approximately 125 working hours) need be covered in this report. Here you have a chance to describe the situation in detail. The main points to include here concern what happened.
Grading Criteria (What constitutes a good assignment?):
Clear use of the Gibbs Reflective Cycle;
Detailed description of activities carried out during each week of internship;
Explanation of lessons learned and concepts applied during each week of internship;
Availability of factual information as an evidence of activities and real life projects;
Evidence of the critical analysis of company’s operations/activities;
Clear structure of the report, professional language, references where needed, meets length requirements.

After defining your Smart Marketing framework and the High Value Audience, you’ll analyse the
current customer journey for this HVA. How is the DJ company (based in the Netherlands) servicing this HVA at the moment, if
at all? Which touchpoints can they either optimize or add to create a relevant omnichannel
experience for this HVA
Now the question is how can, or should,
we put a value on our marketing activities? Relevant questions related to measurement, attribution
and financial implications could for example be: 
– To end up with more leads in the conversion phase, we need to create more awareness
through channels X, Y and Z. How do we measure the impact of these awareness campaigns? 
– How can we determine which marketing channel works well to reach business success via the
HVA? 
– If we are not using a specific marketing channel yet, for example TikTok or Digital Out Of
Home, how can we define KPI’s to measure its worth?
– How do we make sure we invest our marketing budget well? 
– How much do we spend in every phase of the customer journey on each channel and why?
Challenging questions indeed, but with the help of Google Analytics and SalesForce you can get
some insights which might help you.   
the hva (high value adience) are the Belgian customers
https://thedjcompany.nl/

This is a very creative and interesting project. You will have to be well versed in Adobe Illustrator. I will attach the details and an example.

Movie assignment
For this assignment, each student will watch Crazy Rich Asians before class. While watching the movie, take notes on 3 topics/theories we have discussed in class that are evident in the movie.
This movie contains many theories/themes/elements of consumer behavior, so it is important to watch it critically and note specific examples to share with the class.
Example (needed to be more details):
Theory/Topic: Conspicuous Consumption
Scene/Example: Scene where characters are shopping extravagantly or showcasing their wealth at parties.
Explanation: Explain how this scene represents conspicuous consumption and relates it to the motivations and impacts on consumer behavior. 
PLEASE submit your notes here from watching the movies. They do not have to be perfect; just a record that you watched the movie and have specific thoughts on three concepts and examples. It can be 1-2 pages, bullets, any spacing.  

Please read the assignment completely. I have attached he instructions for the assignment direct from the professor. You are defining the value proposition for the customer you identified for your topic (a prerequisite to defining a marketing strategy). The company I am doing my project on is Rihanna’s Fenty Beauty. 
Remember to include references. 

A company must have specific goals and objectives for each social media marketing effort. It must also know and
understand its target market(s) if it is to successfully attain those goals and objectives. You’ll set goals and objectives for a social
media plan for your organization* which is    “Veridian Credit Union”.       You’ll also develop a target market profile for this plan. This will help you as you develop the
entire plan for the final presentation.
Create a set of goals and an objective for a social media marketing plan your organization could use. Develop a target market
profile for this plan. Remember, “everyone” is not a target market so be specific in your description.
Uses the SMART criteria to define
1 – 3 specific goals for the social
media plan. 
Objective
Describes the overall objective for
the social media plan. 
Target Market Profile
Describes the target market in
detail. Includes relevant
demographics (including
geography), psychographics, and
behaviors. 
Professionalism
(Spelling, grammar, composition,
clarity, organization, etc.)
Additional Information: Be sure that you are specific in your target market description, especially regarding demographics. For
example, instead of describing the target market’s age as “young” note a specific age range, such as “18-24.”
Paper will be submitted to a Turnitin Folder!!

Hi, Please help to write a quantitative thesis with structure as below
Introduction
Literature
Review
Methods
/ Data collection
Results
/ Analysis
Conclusion
References
Appendices 
The research examines how Korean
brand ambassadors affect consumer perception and brand loyalty. The aim is to
evaluate if their influence lasts on brand impressions or only raises
temporary sales boost by investigating the impact on consumer behavior and
brand identity.
Research Question: “Do Korean brand
ambassadors influence consumer perception and brand loyalty in a way that
leads to lasting brand impressions, or are their effects limited to
short-term sales gains?”
It is hypothesized that Korean
celebrity endorsements have significant impact on consumer interest and
sales. However, for these endorements to result in long-term brand loyalty,
it is crucial that celebrity’s image closely aligns with the brand’s values, suggesting
that a strong brand identity is essential for maintining customer retention
beyond endorsement period.
Data collection should employ a
structered, quantitative methodology through anonymous online survey. The
survey will feature multiple-choice and Likert-scale questions to find out
more about participants’ awareness of Korean brand ambassadors, their
purchasing behavior, and their perceptions of brands endorsed by Korean
celebrities. The data collected will be statistically
analyzed through SPSS to identify patterns and correlations, providing
insights into how Korean brand ambassadors affect consumer behavior and brand
loyalty.
Some examples of korean brand ambassador:
– Jennie of Blackpink as Global Ambassador for Chanel
– Jisoo of Blackpink as Global Ambassador for Dyson & Dior
– Lisa of Blackpink as Global Ambassador for Celine
– Kim Namjoon (RM) of BTS as Global AMbassador for Bottega Veneta
– Jungkook of BTS as Global Ambassador for Calvin Klein
– Jimin of BTS as Ambassador for Tiffany and Co

The company I am working with is called world of destinations 
https://worldofdestinations.com/
This is a company that works mostly with travel agencies and provides destinations for travel agencies, for more info check the website.
I am currently working on my minor digital marketing and there is an assignment that needs to be done for this company
assignment;
LATER phase – individual assignment 
The LATER phase includes your new ideas. Ideas that are applicable to the company but haven’t
been in your strategic plan up to this point. And the best part, they are related to your own study
direction and expertise. 
Deliverable LATER phase 
this minor was designed to give you digital marketing expertise that you can apply to and use for
your own study direction and expertise. So let’s see if you are able to do just this towards the end of
your minor. Combine your (study) expertise with your new digital marketing expertise and apply this
in the most applicable and creative way possible for your company. It can be one great idea, it can
also be multiple but please note. As in the now phase, you decide on the form in which you ‘present’
this to the company and your assessors. It can be a series of infographics or YouTube videos. It can
be an app, a game or anything that you feel best demonstrates your expertise in the best way to the
company. Also here you make sure your tailormade advice is: 
1. Goal oriented, which goals are you trying to reach with the different elements and how does
this contribute to the overall company goal 
2. Substantiated, using reliable sources 
3. Visualized using examples specifically for the company and from competitors as
demonstration 
4. Monetized, describing the impact by including costs and expected revenues and profit
note ; it is very important that the information is based on research and has valid sources
I have already proposed marketing/business ideas based on and it has to be fully related to World of Destiantions because it is a product this company can implement after all.
– mailchimp
– tiktok ads
– ai campaigns 
so make sure not to use these  

Discuss what is meant by key accounts and the 80/20 rule and how the organizations should adapt its sales structure to serve the large and strategic accounts that require high levels of service and deeper buyer-seller relationships. Please provide real life examples in your discussion.