Category: Marketing

Share your favorite ad and explain why you chose it.
Review the week’s top ads on ADFORUM and comment. If it is an International ad, can you still understand the message?
https://www.adforum.com/top5

Strategic Marketing Brief
The Course Project is a strategic marketing brief and summary presentation for a new product. Similar to a complete marketing plan, the brief includes topics such as the marketing mix and promotional mix. In contrast to a marketing plan, the strategic brief communicates these and other topics to a different audience. It addresses senior executives and investors rather than managers and frontline workers. As such, your brief will focus on why your marketing organization is doing what it is doing, rather than the details of what it is doing and how.
Although you will discuss tactical activities such as advertising and breakeven point, strive to communicate a high-level strategic perspective with your writing. To help gain that perspective in the context of marketing, be sure to watch the Week 2: PlayPosit, which discusses strategic leadership using marketing examples that have turned into goods, services, and ideas that are still in market today. As you watch the PlayPosit, focus on the question posed: Why does a product exist?
Begin by selecting a product and company to use as an example throughout the brief. By using one product and company, the research, organization, and presentation of your recommendations will be easier. Your product and company can be imaginary, or a business you would be interested in starting, or an existing product and company that are in market today. The product can be B2C or B2B, and the company can be any organizational structure. The product and company are not important, because they will merely serve as examples. That is to say, you’ll include the what and the how, but you’ll focus your writing about the why.
Guidelines
Use the following guidelines to plan and conduct your work.
Reference your textbook and conduct research using at least three additional authoritative sources from the DeVry LibraryLinks to an external site..
All work must be formatted in accordance with 7th Edition guidelines, and each draft must include a cover page and references page.
Drafts
Drafts are due at the end of Weeks 2, 4, 6 and 8.
Use Microsoft Word for all project draft submissions. Microsoft Word is available through the online student store, and free training is available at your convenience through the DeVry Library’s Ask A LibrarianLinks to an external site. service.
Each section should be about one page in length, so each draft should be about two pages in length.
For the final draft, resubmit all prior drafts of the project to submit all sections together in one comprehensive paper. The final draft, including all eight sections, should be no more than 10 pages in length.
Presentation
Presentation is due at the end of Week 8.
Use Microsoft PowerPoint for the presentation submission. PowerPoint is available through the online student store, and free training is available at your convenience through the DeVry Library’s Ask A LibrarianLinks to an external site. service.
The presentation should be 10 slides in length and include a cover slide, one summary slide for each of the eight paper sections, and one references slide.
Outlines
Follow the prompts in the Outlines below to write a paper and create a summary presentation that discusses the following topics for your product and company. Note that you do not need to answer the question prompts in the Outlines below verbatim. The prompts are intended to serve as a guide for the types of information you should include for each respective section.
Draft 1
Marketing Environment
Buyer Behavior
Draft 2
Insights and Segmentation
Product Strategy
Draft 3
Pricing Strategy
Distribution Strategy
Final Draft*
Promotional Strategy
Ethical Implications
*For your Final Draft, please resubmit the prior sections from Drafts 1, 2 and 3 to submit a comprehensive paper containing all eight sections.
Draft Outlines

General Guidance
Your assignment should be MS Word processed (handwritten assignments are not accepted), using Times New Roman size 12 font, double spaced, with numbered pages and your student number printed as a footer on every page. Note this is a report supported by academic research so you should adhere to the appropriate referencing guidance. The word limit stated for this assignment excludes the list of references at the end of the assignment but includes all text in the main body of the assignment (including direct quotations, in-text citations, footnotes, tables, diagrams and graphs). Please be aware that exceeding the word limit will affect the academic judgement of the piece of work and may result in the award of a lower mark. Appendices are not considered a supplement and will not be assessed as part of the content of the assignment. As such, they will not contribute to the grade awarded; however, it may be appropriate to use an Appendices section for any material which is a useful reference for the reader. Please note that appendices are not included in the word count. The majority of references should come from secondary sources (e.g. journal articles, conference papers, reports, etc.) although you can also utilise area specific textbooks. You must ensure that you use the Harvard style of referencing. Please indicate the word count length at the end of your assignment.

This is a group assignment my section is only number 4.
Your team will
create the final report to the board (1,000-1,250 words), which will be a
written summary of performance. The report to the executive board should
include the following components:
Review your financial and market performance during the second year.
Highlight the key features of the business plan presented to the venture
capitalists: brand strategy, pricing strategy, advertising strategy, and
sales channel.
Assess your business strategy and performance during the second year
including brand, pricing, and advertising strategies. Think about how a
sales channel is determined in the market plan and supported by marketing
and consumer research.
Explain actions taken in regard to the marketing plan. Include
justification for departures from the marketing plan and significant
events that may have impacted the outcome.
Assess your current situation in the market, considering your firm’s
strengths and weaknesses, external opportunities, and threats. Think about
concepts including the firm’s goals, focus, culture, customers, and
competition.
Summarize how you have prepared your firm to overcome obstacles and
compete in the future. How would incorporating services marketing help
overcome any of these identified obstacles?
What were the lessons learned and recommendations for the marketing
plan? Think about the controls you put in place and what you would do
differently.
Prepare this
assignment according to the guidelines found in the APA Style Guide.
This assignment
uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.

Note*** This order is based on the order
7831393
Review other students’ posts before deciding what and where to structure reply posts. Students must post a minimum of 3 replies that must be unique to other students. Replies should build upon the original discussion thread and other replies posted prior) with further details on lesson concepts, additional research, business examples, etc.
Replies require short essays and must contain a minimum of 100 words each.
Replies must be constructive which means they do not simply state agreement or disagreement re-highlighting points already made in prior posts. Replies must offer additional information or input to the discussion and lesson concepts.

to create a digital marketing strategy from scratch for Jay boutique Hotel which is located by the beach in Jeddah.
1- target audience (why and how)
2-what is the value proposition 3-what channels to be used and why?
4- what’s the budget for the campaign
5-how to reach the revenant customers?
what are the metrics we will follow and the decisions we will take based on a best/worst-case scenario. we need to be very clear on your Marketing Mix, and the choices of channels and paid channels. The investment we make, revenue projection of the strategy. How much will we generate through the strategy and why?

A mobile phone company is considering introducing a new phone. Outline the steps the company would take leading up to (and including) the introduction of the new phone to the market. What steps in the new product process would it use? What aspects of the consumer adoption process would be important?
Please ensure that your submission is written in APA7 format, that you include sub-headings to indicate which question you are answering, and that you do a final edit for grammar and spelling errors.
I expect your arguments to be supported by evidence from a wider reading. That means citing your sources in the text and referencing them in the reference list.
Also, include examples where necessary to illustrate your answers.

Consider a company/organization (do not use the company you used for your marketing plan) that is U.S. based but has potential to enter a foreign market (or one that is in the U.S. and other countries but has potential to expand to a country that it is not in). Answer these questions:
Which market entry strategy would be a good option for this company/organization considering what product/service it markets and its current business approaches and strategy (in other words, look at ‘How to Enter the Market’).
Review the Figure entitled ‘Sustainable Marketing’ in Chapter 20. Which concept is this company/organization employing OR which concept should it employ?
3. Research and list some privacy and/or security considerations in marketing that the company should account for

Hey so I need a collage level essay based on the 3 questions I will ask right now , I want them to be as humanly as possible and I want 1630 words be distributed equally with all 3 questions 
Please include examples of local things , I live in San Pedro town Belize , use events , places if needed , here are the 3 questions 
Name and describe the elements of a company’s microenvironment and give an example illustrating why each is important. (AASCB: Communication; Reflective Thinking)
Discuss current trends in the economic environment of which marketers must be aware and provide exampies of companies’ responses to each trend. (AACSB:
Communication; Reflective Thinking)
Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential impact marketers have on each. (AACSB:
Communication; Reflective Thinking)

I have the paper written in half, I don’t need any changes in the sections already written, I just need you to write the following 3 sections:
Generate alternative concepts using dimensional analysis, relationship analysis, or other technique considered appropriate.
Write a concept statement for the new product.
Run a concept test following all steps.