Category: Marketing

The Global Business Challenge
The Coca-Cola Company has been experiencing both product sales and consumer consumption declines
globally for its sugar-based soft drinks. These declines have been occurring consistently since the year 2000
in both the US and many critical global markets. Much of the decline is due to changes in consumer lifestyle,
the rise of competitive alternative soft drinks, the entry of other types of non-sugar drinks into the global
marketplace, as well as a continued focus on rising obesity rates and general health concerns.
Coca-Cola is at a crossroads concerning what they need to do to keep their products and brands fresh, as
well as address the apprehensions of the marketplace and the changing lifestyles of global consumers. This
is not a simple problem; it will require a combined and integrated effort across product development,
marketing, and distribution supply-chain networks within the Coca-Cola organization, if they are to be
successful.
This real case study is being addressed currently in the global arena with an actual business challenge and
set of marketing research requirements. You will have an opportunity to address a real business issue and
provide tangible recommended solutions based on desk research, industry assessments, proposed product
development strategies, and/or brand approaches, just as Coca-Cola and its research agency partners are
currently doing.
We have selected a business problem with a distinct research objective that must be addressed by Coca-
Cola for the organization to continue to be successful on a global basis. You will devise a strategy and propose a
research approach (e.g., research design) to fully identify what the problem is, conduct summary desk research,
and compare the problem across five global markets based on your understanding of the cultures and national
conditions within those markets—the five markets are Canada, Colombia, Sweden, Romania, and Malaysia.
You are to assemble an inclusive set of knowledge, data, articles, and reports detailing the issue affecting the
product and the Coca-Cola brand with respect to sales, health issues, brand positioning, product reputation, and
the targeting of a new strategy for Coca-Cola within these markets.
Your key learning is to consult with Coca-Cola to reinvigorate their brand and products on a global scale.
What methods or approaches will you use for your marketing research design and how confident should the
client be in the results. Please keep in mind culture, the targeted regional/global markets, and both a Coca-
Cola global, as well as regional/market strategies.
Summary of the Assignment:
• Problem: Coca-Cola must develop a global product and brand strategy to successfully retain its
product volume and brand image leadership within the global arena. You will look for a research
approach/design across the five target markets: Canada, Colombia, Sweden, Romania, and Malaysia.
• Your Assignment: the main content of your deck is to provide a recommended method and design
to conduct primary marketing research in each of the five identified markets to support the Coca
Cola Company in addressing their business challenge. While you will not be conducting the actual
primary research, you will need to provide a comprehensive research design that will support Coca-
Cola in understanding how you would solve the problem. You will need to understand the markets,
the cultures, decide on what methodology and types of methods (market and culture specific) to
use, anticipated outcomes, as well as a plan to report your insights.
MKT 843-301: International Marketing Research
MSU MSMR—Online Course
Assignment: Research Design/Brief— “The Global Future of Coca Cola in the 21st Century”
MKT 843-301: International Marketing Research Page 2
Research Brief Assignment: The Future of Coca Cola in the Global Landscape
Final
• Method: Secondary data/desk research, but also review blogs, social media, chat rooms, the
manufacturer’s site, etc. The design portion of the project will require you to develop a research
design and specify how you will address the business challenge within and across the 5 specified
markets.
• Results: Support desk research presented in tables, figures, diagrams, and summary insights to
address the main topic problem identified in the table below. Research design addressing
methodology, methods, sample frame, cultural influences across the 5 markets, infrastructure, and
proposed outcomes. Please note that you may or may not apply similar methods and
methodologies across markets based on cultural differences and infrastructure. Please justify your
choices and decisions.
• Discussion: How can you research and address the potential success and threats of reinvigorating
Coca-Cola’s products in these select markets that are truly innovative and culturally different from
the core corporate brand and its manufacturer of origin. This is very common for globalized brands,
as they must remain fresh and competitive in a rapidly changing market and under uncertain global
economic conditions. Based on what you have learned about global marketing research and global
business development, lay the foundation for a successful Coca-Cola strategy for the near future.
Problem Detailed Topic
Global Consumer Lifestyle Change The lifestyle of global consumers is changing
rapidly. There is a growing concern for health
and nutritional aspects of a healthy lifestyle.
Sugar drinks, and sodas in particular, are not
viewed as being healthy choices for global
consumers. Over the past few years, many
have drifted away from these products and
this has affected the Coca-Cola brand and its
offerings.
What should the Coca-Cola Company do to
confront this challenge? What types of
insights do they need to know from
consumers to be able to develop and
implement a successful global strategy? Be
sure to focus on culture and lifestyle “needs”
and “wants” for a cold drinks throughout the
five test markets. The coca cola assignment –
For instance exploratory design you can use it for all 5 markets, but we need to get used to 2 biggest things – we can take the subject as is about sugary drinks, health consciousness, do a little research of each market and tell what is the status of sugar drinks in each of these markets why do I need to research this and 2 other aspects – first, how do I handle culture in these markets, For example – In Canada the infrastructure we can use in an online survey if we do quantitative or in-person focus groups, about half of the population does not speak English as the main language, cover English, cover French. Think about the culture and infrastructure when we plot this out for each market. Ex – for Romania talk about what cultures they have, what kind of activities can I do such as an online board, an in-person focus group. Some markets are different such as Malaysia because the issue is that there are 3 major cultures.
We have a problem, we are looking at it cross multiple countries, so we need to look at the problem and decide if we can do focus group across all, or a survey in one. Cover all 5 markets
We can create a summation of all 5 markets,.

chap 4: Findings
Chapter 5: Discussion and Conclusions…
5.1 Discussion of Findings for Research Questions.
5.2 Conclusions.
5.3 Recommendations.
REFERENCES APPENDICES.
A. The Evaluation Questionnaire for Foreign Language Textbooks..
liste of figures
liste of abbreviations

Please refer to all the instructions on the attached file. It says to refer to topics of weeks 1-4 of the classes so I can give you my log in details for the research. 

1. Title
What are the capabilities of modern Customer relationship management (CRM)? How does it impact customer retention?
1.1 Scope and Objective
Modern Customer Relationship Management (CRM) systems have advanced into powerful tools with diverse capabilities to build stronger connections between businesses and their customers. These systems are centralized hubs for managing and utilizing customer data across various touchpoints, including sales, marketing, and customer service channels. A significant aspect of modern CRM systems is data centralization, which allows businesses to combine customer data from different sources into a single database, which provides a comprehensive view of each customer’s interactions, preferences, and history. This centralized data repository forms the foundation for personalized engagement and targeted marketing strategies, ultimately enhancing customer retention.
Automation is a key feature of modern CRM systems, empowering businesses to streamline repetitive tasks such as sending follow-up emails, scheduling appointments, and updating customer records. By automating these processes, businesses can save time, improve efficiency, and ensure consistency in customer interactions, ultimately leading to enhanced customer satisfaction. CRM platforms also excel in lead management, facilitating the tracking, nurturing, and converting of leads into customers. By leveraging data insights and segmentation capabilities, businesses can identify promising leads, assign them to the appropriate sales representatives, and track their progress through the sales pipeline.
The systems are crucial in improving customer retention by delivering personalized experiences, increasing engagement, enabling cross-selling and up-selling opportunities, and optimizing customer service. By leveraging the capabilities of modern CRM systems, businesses can create meaningful connections with their customers, anticipate their needs, and deliver exceptional experiences that foster loyalty and long-term relationships. In a competitive marketplace where customer retention is essential for sustainable growth, CRM systems are indispensable tools for businesses striving to thrive. Digital age. 2. Relevant literature
• Ledro, C., Nosella, A., & Vinelli, A. (2022). Artificial intelligence in customer relationship management: Literature review and future research directions. Department of Management and Engineering, University of Padua, Padua, Italy.
• Nwachukwu, D., & Affen, M. P. (2023). Artificial Intelligence Marketing Practices: The Way Forward to Better Customer Experience Management in Africa (Systematic Literature Review). International Academy Journal of Management, Marketing and Entrepreneurial Studies, 9(2), 44-62. ISSN: 2382-7446.
• Singh, S. (2022). Adoption and Implementation of AI in Customer Relationship Management. In Transforming CRM Through Artificial Intelligence (Chapter 4). DOI: 10.4018/978-1-7998-7959-6.ch004.
• Raeisi Ziarani, M., Janpors, N., & Taghavi, S. M. (2023). Effect of Digital Marketing on Customer Behavioral Intentions with the Mediation of Customer Relationship Management. Electronic copy available at: https://ssrn.com/abstract=4320387. Received 12 November 2022; Revised 14 December 2022; Accepted 4 January 2023.
• Fairhurst, P. (2000). e-CRM. Journal of Database Marketing, 8(2), 137–142. Received: 19th September.
3. Structure draft:
1. Introduction
1.1 What is CRM
1.1.2 The main three types of CRM.
1.1.3 The essential traits for successful CRM implementation.
1.1.4 The problems faced by CRM. 1.2 Modern CRM 1.1.2 Modern CRM Features.
1.2.2 The modern CRM challenges. 1.3 Thesis Objective and Problem Statement 2. Modern CRM Capability
2.1 CRM Integration with AI.
2.2 Omnichannel Engagement.
2.3 Robust Analytics and Reporting.
2.4 Prioritize mobile accessibility.
2.5 Enhance Customer self-service (this might be included with AI).
2.6 Facilitate Customer Journey Mapping
2.7 Social Media Integration
2.8 Robust Security and Compliance
3. Impact of Modern CRM on Retention.
4. Conclusion

Each course participant will hand in one independently written case analysis report.  Each write-up should be restricted to 5 to 8 pages- double-spaced, standard 12 font  (includes the executive summary but excludes tables, exhibits, etc.). Your only case information source is the case itself.
Please address all the assigned case questions below as part of your analysis. Also, include an executive summary (1 page) at the beginning of the case report that briefly summarizes the case’s main issues and the marketing decisions you have made and the rationale behind those decisions.
All individual case write-ups are due to be submitted by 11:59 PM midnight (ET), Wednesday of Week 6. Reports should be submitted to the assignment dropbox in Week 6.
Late submissions will not be accepted.
Case discussion questions:
Why is Layla’s not growing as much as the CEO desires?
Based on the reasons identified in question 1, how would you scale up the business if you were Layla’s CEO?
Based on your understanding of Layla’s business situation, how would you formulate the main business problem the company is facing? How effective is the research conducted by the Columbia students in addressing Layla’s business problem? Were there any limitations to this research?
What are some major insights that can be derived from the marketing research findings described in the case?
Based on the insights you generated in question 4, and using the prompts below, what marketing strategy would you recommend for Layla’s? 
Which consumer segment(s) should be targeted to scale up Layla’s
business?
How would you position Layla’s for the segment(s) you chose to target?
What marketing program(s) would you propose to execute the proposed strategy (e.g., pricing, messaging, and/or packaging)?

Topic
Safe and effective drugs and devices are essential to our
healthcare system.  On the positive side,
these products provide critical life-saving therapies that improve patient
health outcomes and quality of life.  Moreover,
these products can provide treatment options that reduce overall healthcare
costs, thereby maximizing limited financial resources.
Unlike other consumer products (e.g., automobiles,
computers, etc.), these products have a high potential to cause significant
harm or even death.  Thus, the industry operates
in a complex and highly regulated environment, which attempts to balance the
benefits and risks to ensure that marketed drugs and devices are safe and
effective when prescribed.  
The Ask
As we have covered in this course, this highly regulated environment
creates numerous complicated legal, regulatory, and compliance challenges and
risks for drug and device manufacturers. 
This assignment asks you to address the following two (2) questions:
1.      
Based on what we covered in the course, what
are the top three (3) legal, regulatory, or compliance challenges/ risks
confronting drug and device manufacturers when developing and marketing new products?
2.      
What are the best approaches to address
the challenges/risks identified?  Please
be specific.
Instructions
For your paper, you may access any class information, but additional
outside research is prohibited.  Like
the Mid-Term and Short Paper, your evaluation will be based on your thoughtfulness,
how well you address the topic, and your understanding of the materials.  
Sources may not be needed — see the instructuons. I need a palgerism report and AI report!!!

This is my dissertation research paper. Please go through it and check if the texts are all good. Please also check if it can be edited to be better by changing the structure of the sentence or also by adding more information. Please also check if all the references are correct in Harvard style.
This dissertation is my final assignment and carries 40 credits and is my most important one. Please help me out with this assignment.

This is a group assignment. Only the project reflection and conclusion sections need to be completed. It needs to be done with the content of the picture.
Our project is to do future food innovation in Cairo, so we also made a model of the future street and a model interaction with a restaurant as the carrier to show the use process. The software used is unity openbrush and AE PS

1. Please read the details mentioned in the pdf attached carefully. They are very important and you need to be precise. 
2. The assignment is based on a previous assignment which I am sharing, you have to use the same company for globalisation. 
3. Please dont exceed the 2500 word limit.
4. Taj is a group of hotels and it is a subsidiary of the Tata Group which is based in India. We need a plan for their globalisation to a new country.
5.  Please choose a country for globalisation from the countries mentioned in the pdf. (Mexico looks like a good option)

digest the strategies that deal with the four Ps:
Product
Price
Promotion
Place (distribution).
These strategies are known as the Marketing Mix.
Your Task: assemble these essential pieces of a prospective marketing plan for Bombas:
Mission: Focuses on the activities of Bombas for stakeholders.
Goals: Targets against which the company’s performance are measured.
Core Competency: Abilities to provide high quality products and services.
Customer Characteristics: Main demographics and lifestyle analysis.
Competitors: Companies and products that seek to displace Bombas in the marketplace.
Marketing Objectives: Planned targets against which marketing activities are measured.
Marketing Mix: The four elements included in the marketing plan: price, product, promotion, and place (distribution).
Assignment Instructions
The intent of the written assignment is to provide an opportunity to more fully analyze marketing theories and techniques, discussed in the textbook and other sources. Do not focus on the company’s history and do not retell the case, as it won’t give you any points. The main goal of your essay is to demonstrate that you have gained a solid understanding of the marketing mix and how it can be used to reach the strategic goals of the company.
Be sure to cite the textbook and other sources correctly, so that your academic integrity is not called into question. Your assignment is expected to be 1,750-2,000 words (5-6 pages, 12 point font, 1.5 line spacing) and should include an annotated bibliography. The essay should be well written and organized, in proper format (APA, MLA or Chicago), using proper sentence structure and spellchecked.