Category: Marketing

Prompt:
What is the current socio-cultural/media climate surrounding social media
influencers?
Positive, or negative? Are there major news outlets and/or consumer-facing
publications that still question the ethics behind this practice in hopes of raising awareness and highlighting concerns? Find examples of such articles and elaborate on what the various thoughts are.
Consider regulatory concerns over how the FTC regulates influencers online.
Here’s a resource that might get you started:
https://guides.loc.gov/influencer-marketing/regulations. In particular,
what are the issues with influencers who target, or feature children? Some
of the links in that source might provide insights about why this audience
is so vulnerable.
The response should be between 3-4 pages double-spaced, with at least 3-4
outside sources/references to help support the claims you are making.
Include a works cited page, or hyperlink to your sources in text.

everything all in the doc. this is a group assignment. the part what we need to do is analysis. plz follow all the informations

Ensure that you have paraphrased your secondary research and direct quotes must be acknowledged as such. All secondary research must be referenced using Harvard Referencing.
In the first instance, you will need to select a brand from a product or service sector of your
choice (For instance, Food/Beverage, Clothing/Footwear, Skin Care/Cosmetics,
Restaurants, Leisure/Entertainment, etc.). Your choice could range from a small
independent organisation currently targeting a small niche market to a global brand targeting
multiple markets, nationally and/or internationally.
o The brand should be briefly introduced.
Required Tasks:
Task 1 [Learning Outcome 1]:
Select ONE market where the brand does not currently operate. This market must be
culturally different from the brand’s home market. Discuss the basis on which this market is
classified as culturally different.
[10%]College of Business, Digital Transformation and Enterpreneurshop
Assessment Brief: Cross-Cultural Consumer Behaviour (MKT6034)
2023-2024
3
Task 2 [Learning Outcome 1]:
Considering any cultural differences, discuss in depth the relevant individual, psychological
AND sociological factors that may influence the chosen market’s decision-making process
when purchasing your brand’s products.
[50%]
Task 3 [Learning Outcome 2]:
Given the preceding findings and assuming the brand wishes to enter this market,
recommend the key marketing decisions that would be suitable for the market.
[30%]
Marks are also allocated for the poster’s design, use of academic writing, quality of
voiceover presentation, and referencing.
Please see brief aswell for marking scheme to follow to ensure a good grade
It is very important to Select ONE market where the brand does not currently operate. The market must be
culturally different from the brand’s home market
Please see example posters included to see how to design this poster all work needs to be on one powerpoint slide and the references can be on another slide
Please provide a script as I will need to create a voice over to explain the poster and everything entailed
Lecture content is also included so please use this to create the work using theoretical frameworks relevant theories and related ideas please use in text citations aswell

Hi,
I wanted to emphasize the importance of adhering to the supervisor’s comments included in the attached Word document when revising the manuscript. It’s essential that each part of the manuscript is clear and nothing seems out of place. Anything that is mentioned later needs to be properly introduced and explained as noted in the comments—nothing should seem to come from nowhere.
Additionally, please make sure the manuscript is straightforward and enjoyable to read, and that everything is correctly aligned and coherent. It is also important to avoid unnecessary repetitions and ensure that the manuscript is consistent throughout. Please ensure that only high-quality academic sources are used and check that all references are correctly formatted. I have also included a guide detailing what should be covered in each chapter and the overall structure.
As this is the final deadline for submission, please ensure that the manuscript does not require further revisions after this. If there are any questions or anything is unclear, do not hesitate to reach out.
Better now then when it’s to late 🙂
Thank you for your attention to these details, hope so much, that it will be good.
You are my last chance!
thesis title is in the topic 🙂
as well I’m adong in the attachments the research paper wwe used for our model, as it might be useful

Hello Friend
I have a project about ” how to build a local brand in Saudi Arabia”
I’ve done the proposal for the project you can find it attached, however, the remaining parts are(a survey using SurveyMonkey,–> I need a real survey related to the topic to include its answers in the report +Specifications and design + final report+ Presentation)
you can find all the details related to the project in the project guidelines file attached
Thank you

The PPT is about The Different ICA”S that I provided below, And you have some template below too.
add research,  terminology from the textbook, Environmental Scanning, swot, Marketing Mix, Advertising and Sales.   The ICA 5 about the swot is missing tho.
Assignment Name: Marketing Plan Presentation (Group Project)
Due Date:  May 10, 2024
Purpose:
Knowledge
• Apply understanding of marketing’s role in the organization and its connection to other roles in the organization
• Understand creativity’s role in Marketing
• Recall and understand key terms and concepts in Marketing
Skills
• Assess the needs of the public and identify a way to satisfy customer needs (citations/references needed here to show assessment of industry)
o What then will you create/provide that fills the need of the people and the gap in industry?
▪ What makes what you are providing different from what is already provided to the market (direct competition and or a substitute)
▪ What product positioning (what is the perception you want your audience to have) 
▪ What utility
• Analyze the strengths, weaknesses, opportunities, and threats (SWOT) of the company and the industry
o S and W of your company, not your product (4 each)
o O and T should have citations/references (4 each)
• Conduct environmental scanning (evaluate the social, economic, technological, competitive, and regulatory environment) (at least 2 each) (citations/references needed here)
• Create a mission statement for your company
• Strategize on the proper marketing mix (product, place, price, and promotion) 
o Note – when you discuss promotion here as part of the 4Ps, discuss it in terms of what value / benefits will you focus on in your promotions.  There will be a separate promotions section where you will get into detail on things like appeal, mediums, etc. 
• Define / Identify your target market (citations/references for the characteristics)
o While there may be multiple segments fitting of your product, which is the one you will focus on 
o Break down the target market (the 1 segment you will focus on at launch) based on the categorical characteristics discussed in the book
• Develop a marketing research approach
o Complete the 1st 3 steps
• Create an advertising, sales, promotion, and public relations approach
o What kind of promotions will you do (this is different than what you have in your 4Ps; this is where you list the types of promos you will do)?
o What kind of offers will you have?
o How will you appeal to your audience?
o How will your audience know when you do launches?
• Design a retail and or wholesale approach
o What channels?
o What is the coverage strategy?
• What will your company do to show its social responsibility?
• Properly provide citations for researched material (not including the text book) and list references at the completion of the presentation (not citing properly will result in a lowered grade, not citing and providing references may result in a failing grade – plagiarism)
• Proficiency in using PowerPoint to visually express a cohesive compelling plan
• Collaboration in groups – brainstorming, evaluating ideas, overcoming differences, coming to a consensus. 
• Apply the education from the semester to articulate choices and why (use of notes in PPT is the method for this)
By the end of this project, students should have gained an understanding of the role of marketing and many of the steps taken to provide an effective marketing plan presentation.
Task: Students will work in groups (3-4 people depending on the size of the class) to create a PowerPoint presentation that showcases the group’s knowledge learned throughout the course.  The groups will be tasked with creating a compelling marketing plan/presentation for a “new product” (one they conceptually create).  Research in the industry/market (citing when taking information from sources) and using the terminology and concepts from the textbook is expected in all presentations.  
Citations AND references are required for this assignment. Students MUST provide Citation/References for any researched material.  It is expected that every group will have cited material.  Students should use APA format for citations and references.  Citations (Author, Year written or posted) should be provided near referenced material, in the notes and or in the PPT slide.  References (the list of sources) should be at the end of the presentation.  
Citation and References Resources:
• https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
• https://apastyle.apa.org/
The PowerPoint presentation should start with a title slide with all the names of the group members, an introduction of what items will be presented (how the presentation is organized – a table of contents) and then offer information about the brainstormed product. The body of the presentation should provide engaging visuals and text and address all the areas shared in the skills section (references to these areas are discussed throughout the semester) above.  The end of the presentation should conclude with a wrap-up that summarizes the marketing plan (aka a conclusion) and a list of references.  The presentation should have a minimum of 20 slides and a maximum of 30 slides.  
Notes (PPT has an area where you can write notes for a slide, do not provide a separate document) must be provided for the majority of the slides.  The notes information should showcase to me the link between your understanding of the textbook and what you have provided for your business/product (that link between knowledge of the terms/concepts and being able to apply it).  Notes should explain why you picked what strategies you picked and align with the terminology/concepts from the text and your research.  The 2nd section of the rubric below is dedicated solely towards assessing the notes section.  
Blackboard Examples:
I have provided examples of presentations from previous semesters on Blackboard.  Because these are actual final projects, there are some issues. The presentations should not be exactly how you create your presentation.  You need to look back at the feedback your group was provided for your ICA assignments and use your own judgment along with the presentation examples.  I expect even better presentations/projects from you all.  Make sure to carefully review items in the examples, such as the order of concepts (sometimes you can review this from the Table of Contents if it is detailed, which it should be) and whether all skill areas are presentto see if you need to make any adjustments.
Group Dynamics:
While I know working in groups is not always liked by all students, working in groups is absolutely a skill needed for the workforce.  It is best to get practice at it and become better skilled at it.
Some groups may have creative differences or other issues.  Students should not wait until the project is submitted or close to completion to discuss with me the issues.  There is not much that can be done at that point.  If issues arise that appear not to be able to be resolved through healthy discussion amongst the group, I should be contacted for resolution.  Most issues are able to be resolved with my help.  It is rare that this is not achieved; however, if we cannot come to a resolution, the group may be able to be separated and team members or individuals can complete the entirety of the project.
Criteria for Success: 
This project is worth a total of 190 points.
The grading criteria (rubric) for the marketing plan is provided below.  Not citing properly will result in a lowered grade, not citing and providing references may result in a failing grade – plagiarism
Content Development
Criteria
Weight
Raw Score
Translated Syllabus Points
1.       Completes All Skill Areas                                                                            
30%
10
57
Scoring Guide
0 – missing all key areas or did not directly address the subject areas posed by the assignment.
3 – missing most key areas or provides incomplete and/or poor qualityanswers.
5 – missing roughly half of key areas.
7 – most key areas are present or addressed, but missing minor points.
10 – missing no key areas; all areas addressed with a high level of quality and completeness.
2.       Application of Text, Lectures/PowerPoints, Assignment knowledge (Notes), & Researched Material
30%
10
57
Scoring Guide
0 – statements are completely unsupported (no notes to provide guidance on what may be displayed in presenting slide)
3 – some notes provided but without showing application to the text or lectures
5 – most notes are provided, but half the notes do not show application to the text or lectures OR seem to not effectively show application/understanding. May be missing citations (in slides or notes) and or references for areas discussed on instructions
7 – notes are provided for all non-introduction slides, but a few notes do not show application to the text or lectures OR seem to not effectively show application/understanding. May be missing a minor number of   citations (in slides or notes) and or references for areas discussed on instructions
10 – notes are provided for all non-introduction slides and all notes show application to the text or lectures and an effective application/understanding. Work shows application of researched material through citations in slides and or notes.
3.       Structure Presentation Logically 
25%
10
47.5
Scoring Guide
0 – presentation is completely disorganized and follows no structure 
3 – structure is poor, presentation rambles, provides too much unfocused information.
5 – structure needs clarity, provides discrete main idea/claims, but not logically arranged.
7 – structure is appropriate, main idea needs focus, logically supported.
10 – structure is appropriate for purpose, main ideas sharp, logical flow of content and support.
4.       Visual Aids, PowerPoint Slides
15%
10
28.5
Scoring Guide
0—Slides /visuals have obvious errors, poor formatting, unreadable, ineffective use OR Research without use of citations.
3—Slides, poor quality with too much text, not informative, not used or not used well.
5–Relatively clear slides but less informative, fair explanation, minor errors, avg. use. 
7—Informative slides, but too much text, no noticeable errors, good use. 
10—Slides Informative/ concise, strong graphics, good format, no errors, effective use. 
Basic Performance Deductions  (up to 5 pts.  Deducted each)
Failure to Introduce Group (Introduction Slide)
Lack Of Team Cohesion (slides are fragmented)
Failure to Meet Slide Minimum
Exceed Slide Maximum
Total
100
40
190
 

The below parts are already coverd ( as you can see in the file ):
– Objective.
– Methodology of the case.
– Target market and market segment.
– Positioning.
– Market share.
– The Methodology of the research. I need to write about the below: -Product / service / organization.
– Why this project was conducted.
– Summarize the key findings. – Make your reflection.
– Highlight any recommendations.
– Lessons learned.
– Closing statement.

This is a continuation of a project, and the proposal for this project is attached. Please read before starting the rest of the project. 
No introduction is needed. This assignment has 4 sections, which are as follows:
Start-up Capital Requirements and Financing Strategy 
• Provide an estimate of the total amount of money that is needed to finance the retail store start-up. 
• Discuss capital structure: 
(1) How much money will you contribute to this retail store; 
(2) Where will the come
from – bank loans or personal savings, or other financing means 
(3) Explain how the start-up capital will be
used and allocated regarding the start-up of the retail store. In other words, clearly explain what you will buy
for your retail store and what initial expenses will be incurred and covered with the amount of start-up money. 
• Banks may require details of loan collateral. If you are planning to acquire a bank loan indicate what is available
for collateral. In addition, indicate how long you intend to take to pay back the loan. 
Contingency Plan 
• Indicate what will be done if all does not go as planned in terms of your retail store’s projected sales dollars,
expected level of expenses, and expected share of market. 
• What will be done if the target market is not adequately responding to your retail store and not understanding
your retail store’s image-positioning strategy? 
• Provide an alternative contingency plan(s) that the retail store may follow if the original plan seems not to be
working out as anticipated.
• If your original retail plan is not doing as well as hoped, how long will you pursue your original marketing plan
before attempting a new strategy? Explain your reasoning.
Information Gathering Tactics 
• Once your retail store starts operating, what will you do to in order to learn about your target market’s
attitudes and perception of your retail store’s offerings and business practices? In other words, what tactics
will you use to obtain feedback from your clients regarding what you are doing right, what you are doing
wrong, and how you may improve? Explain your reasoning. 
Additional Information About your Retail Store: 
• List some additional factors that are noteworthy to know about your Retail Store 

1. Analyze Airtel′s marketing strategy and its evolution.
2. Which type of brand architecture do Airtel and Jio Telecom use? Are they aligned with their overall marketing strategy?
3. Evaluate the three branding options being considered for Airtel′s convergence product.
4. What route would you suggest Sharma to take in terms of branding decisions and why?

Hello. Kindly write a thematic literature review based on the construct that we are planning to measure. From the literature review we will derive hypotheses. This is a small dissertation with a short window to complete it, so not too many hypotheses are expected, 3 focused ones could be enough. I will upload the dissertation proposal submitted, though it was not well developed but the supervisor is expecting me to improve the content writing and structure. There are some notes from the supervisor mentioned in it to be taken into consideration while writing the literature review. The supervisor stressed on one article that could be used as a guidance. It should include also the theories (such as SOR and Hedonic motivation theory maybe). Please note that the academic writing should critical not merely descriiptive.