Category: Marketing

LO1 – Critically review the customer experience of an organisation using services marketing,
service and UX design concepts and frameworks
• LO2 – Identify and develop customer experience improvements for a specific organisation
using relevant theory and practic
formal tone and style use the assignment brief along with the marketing criteria follow the tasks focus on the weighting of them use a logical and narrative flow through the work ou must use at least one creativity technique
covered in the module to generate ideas/solutions for at least one problem identified
before evaluating the different solutions for feasibility. Task 1 guidance
1. You are expected to demonstrate an understanding of the organisation’s target
market segment, supported by appropriate sources, and create a detailed
customer persona. Your persona should be a fictional, yet realistic, description
of a specific individual user to whom the reader can relate. The persona should
be thorough, including details about the persona’s needs, concerns and goals,
as well as background information such as age, gender, behaviours and
occupation.
3.2. Task 2 guidance
2. Your findings should be based on secondary data. Online sources such as
Mintel, Marketing Mentor, WARC and other electronic resources available
through the University’s Library website can help you with this. You may use up
to 20 recent customer reviews from websites such as TripAdvisor to better
understand the customer experience. You should also make use of
newspapers and industry-related magazines/trade journals.
3. If conditions permit, evidence of service experience may also be collected
from primary research in the form of site observations.
4. Ethics – If undertaking observations to address the first task, please adhere to
the following 6-point code of ethics.
a. You should observe either on your own or in pairs but not in large groups
(assuming you visit the site with your friends).
b. You can observe and take hand-written notes or type into your laptop/phone
discreetly (depending on your approach).
c. Each observation shouldn’t last more than 30 minutes.
d. Do not take site photographs or videos without the consent of the site
manager.
e. Do not take photographs of people.
f. Do not record personal information (i.e. names, contact details, age etc.) –
any information you record must not be attributable to a specific individual.
5. Your analysis MUST be supported by relevant services marketing, service and
UX design concepts / theories / models / techniques (such as the 7Ps
framework, SERVQUAL/RATER, Employee/Customer Roles, Customer
Journey Maps, Service Blueprints, Servicescape Model, Morville’s User
Experience Honeycomb, Elements and Principles of Visual Design, etc.) found
in key textbooks and peer reviewed journal articles. You should use your own
judgement regarding which theories or models to use.
6. Any subjective view without proper theoretical foundations may not be enough
to achieve the learning outcomes of this module.
BIRMINGHAM CITY BUSINESS SCHOOL
Assessment Brief (RE-SIT): MKT5048 Experience Design
Page 8
3.3 Task 3 guidance
7. You must use at least one creativity technique covered in class (such as mindmapping, Idea Flower, etc.) to generate solutions for each problem identified.
For instance, if you identify two problems with the service experience and you
plan to use mind mapping, then you would either have two separate mind maps
(one for each problem) or clearly demonstrate solutions for both problems in
one mind map.
8. You should also evaluate the solutions in order to identify the most feasible
idea. This could be done using suitable techniques such as the Six Thinking
Hats or the SAF model.
9. Your recommendations should also be supported with academic and/or
practitioner research.
3.4 Report Criteria guidance
10. You must make full and accurate use of the Harvard referencing style to
present all of your sources that support your claims.
11. All sources used in your analysis and recommendations must be listed at the
end of the report using Harvard Referencing style with sources listed
alphabetically.
12. Please note that the word limit for this report is 3,000 words with a 10% leeway.
13. You are also allowed up to six pages of appendices. Please note that
appendices should not contain any analysis but may be used to provide
supplementary information (such as Service Blueprints, RATER scales,
screenshots of digital platforms, any illustrations for recommendations, etc.) and
these should be clearly cross-referenced in the report. The 10% leeway rule
does not apply to appendices.
14. Text in tables is included in the word count.
15. Ensure your work is proofread, edited and written in a professional manner. Do not write in the first person, even if you are explaining findings from your own
observations. Your report must be written in formal Business English and
should not contain slang or inappropriate language. Ensure the report:
• Is free from formatting errors, spelling mistakes and grammatical errors
• Is structured clearly so that the reader can easily follow the flow of
information
• Uses relevant tools such as section headers, section numbering, lists,
bullets, etc. where appropriate to make it reader-friendly and support
structure
BIRMINGHAM CITY BUSINESS SCHOOL
Assessment Brief (RE-SIT): MKT5048 Experience Design
Page 9
16. Your report should be presented professionally, and include:
• A title page containing the company logo
• An executive summary (not included in the word count)
• A contents page
• An introduction outlining the purpose and structure of the report
• Numbered headers and sub-headers that align with the tasks
• Closing comments
• A reference list at the end of the report
• Appendices

all the information is in the following doc
plz read case before start
2 question 2 paragraph
plz use simple words

Complete the Autonomous Vehicle Simulation. Write a 5-7 page paper that address the 4 key questions in the assignment.

Your task
Individually, you are required to record an 8-minute video to present your investigation into digital
platforms adopted by a brand for its products or services, and then provide recommendations.
The rest is the files.

Hi there,
I have some main points but I won’t be able to write the entire paper on time. If you think is helpfull I will leave down each question, if you want to use it or not is up to you. Thank you very much.
The assignment is a report based on the video linked bellow.
“The PACE of innovation – ‘The list’ that shows what others need to do….but can’t !!!”
Watch the following Video and answer the following questions:

Car companies, in general, practice incremental innovation. What type of innovation is in evidence in Tesla? Support your answer with relevant examples? 
Unlike incremental innovation, Tesla actions had higher risk. It opened a new market and instead of sustaining, it disrupted competitive advantage.
I believe Tesla is between Disruptive and Architectural Innovation. The following description are from my college slides.
3) Disruptive Innovation
•Market: Existing
•Technology: New
•Description: New technology is applied to an existing market, offering a new value proposition and potentially overtaking established market leaders over time.
“Disruptive innovation refers to a process that creates new customer value by entering an existing market with a new product or service. Ex: the creation of Tesla changed the way people perceive the car industry and disrupted the car industry.”
■4) Architectural Innovation
•Market: New
•Technology: Existing
•Description: Existing technologies applied to new markets involve reconfiguring product or system components for new applications or uses. Happens when existing products are redesigned to service a new market. Tesla cars are sustainable serving a new market. 
Competitive Advantage: Businesses that introduce architectural innovations often gain a competitive edge. By reimagining their products, services, or processes, they can offer something new and valuable to customers that competitors find challenging to replicate quickly.
Market Expansion: Architectural innovations can create entirely new markets or open up previously untapped segments.
They have the potential to broaden a company’s reach and customer base.
Enhanced Customer Experiences: Architectural innovations can lead to the development of products or services that provide superior customer experiences. This can foster customer loyalty and lead to higher retention rates
2. How important is a culture of innovation in an organisation and how does Tesla operate innovative management initiatives/practices? 
3. How can the ‘traditional’ car industry fight back? Should it fight back or develop new segments? 
They need to change the company structure and CULTURAL, how they hire people, the production line, how they work, how do manage budget , use AI and automation to satisfy government requirements and get a quick approval.
4. Analyse the marketing strategy of Tesla. Musk seems to be indicating that his ‘Zero Dollar’ marketing strategy may not be working. 
5. Has Tesla, as a brand, ‘crossed the chasm’? 

For my sales analytics course I am to be assigned a case in which an excel file a dataset is meant to be used with analytical models applied to discuss churn rate in my case. Unfortunately I cannot access the instructions because I have no way to open excel files on my very old mac, and am currently out of the country. Please refer to the instructions in the files provided.

I attached the last assignment I submitted for this class it is the document titled Module 5 please use that to refer to the marketing goal I have because it must be consistent.
Here are the instructions from the professor.
You are required to submit one document containing 
One Integrated Marketing Channel Map that describes your IMC Strategy (explanatory text not required)
Two Value Capture Maps that describe your Pricing Strategy (explanatory text not required)
Describe your promotion strategy in terms of advertising, consumer, and trade (distributor) promotions including plans to increase or change advertising, and consumer and trade discounts, rebates, or allowances by developing an IMC map. Please use the format of an IMC channel map shown in the Technical Note on Promotion.
Describe your pricing strategy in terms of the following marketing objectives 1) market penetration, 2) new product development, 3) market development, 4) diversification (or any combination thereof), and proposed changes in pricing (short versus long term) for different segments, product lines, brands, or services. Please use the formats of the Value Capture tables in the Technical Note on Pricing

1) Download Facebook Data Download Facebook Data. Download and Install R. 
Actions
Read Regression Analysis in R.
Actions
Perform a regression analysis on how spending, impressions, and clicks influence sales (Total_Conversion ~ Spent + Impressions + Clicks) on R. Screenshot the regression results and your codes. 
Think of codes as logical flow. You will need to attach() the dataset first to run a model (m1=lm()) on it. You will have to run the model (m1=lm()) to see the summary(m1) of the results. Run the codes in that order. 
Make sure that names of variables match those in the dataset exactly. Codes are case sensitive. 
[Optional – data visualization] Generate a plot (Y-axis: Total_Conversion, X-axis: Clicks) on ‘esquisser’ and color the graph by Impressions. Is there a linear relationship between the number of clicks and customer conversion?
Submit the screenshot with your interpretation of the results based on coefficients, p-values, and R-squared. (10 pts) 
(2) Use Excel for a regression analysis on Facebook Data Download Facebook Data. Read Statistical Analysis in Excel (Facebook)
Actions
In Excel, the number of rows for all columns should be identical. 

The Basics of Marketing
Watch this week’s video: Objectives of MarketingLinks to an external site.
Using a product that you regularly purchase as the example (any good or service that is not the same as your Course Project), write a one-page summary that answers the following four questions.
Who are the target customers?
What do the target customers want?
What other products, companies, or disruptive technologies is it competing with?
Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?
Please follow APA seventh edition guidelines and submit your assignment as a Microsoft Word document.
Generative AI Use Policy
DeVry recognizes the importance of AI as a tool for learning and its responsible use in the classroom. Before using any Generative AI tools (e.g. ChatGPT, GrammarlyGo, Bard, Dall-E, etc.), you must get specific permission from your professor. Any assignment going through Turnitin will now be identified if there was use of Generative AI.

In reviewing Think, Learn, and Create (TLC), how much support do you have access to for catalytic leadership? Are you using those sources to the fullest extent? Explain. How about resources – what do you have access to and are you using those to the fullest extent? Explain. How do these liberate divergent (different, opposing, deviate) thinking?