Category: Marketing

1. As a new Products Process Manager, you are responsible for helping project managers to develop new product processes and use them effectively;
Explain the difference between Invention and innovation relative to new product development.
2. Take a moment and reflect on the topics introduced in this Unit.  ( The Unit is Marketing strategy over the product life cycle: New product development)
Formulate at least one question that arose while you were reading the material and completing the assignments.
Was there anything in this Unit that surprised you or caught your attention? Explain.

This is our general project description: 
We are doing from the point of view of LVMH (Minuty, Chateau d’Esclans, and Galoupet), as if we are working for them. 
I personally need to focus anything related to marketing specifics, other team members are doing pricing, history, terroir, and etc. 
Mission
To conduct a comprehensive analysis of the competition between rosé wines from Côtes de Provence AOC (Appellation d’Origine Contrôlée) and rosé wines from other regions around the world. Students will explore the differentiation factors that make Côtes de Provence unique and assess its potential to become the “Champagne of Rosé Wines”, meaning the most desired rosé wine in the world, emphasizing the region’s potential for producing high-quality and sophisticated rosé wines. Additionally, the project will address the risks associated with newcomers in the market and the impacts of climate change, while emphasizing the importance of sustainability in differentiation.
Deliverables
Market analysis of Rosé wines and competitor benchmarking
Market Analysis: • Compare and contrast Côtes de Provence AOC rosé wines with rosé wines from other regions around the world, such as California, Australia, Spain, and Italy. • Evaluate global trends, consumer preferences, and pricing strategies.
Differentiation Factors: • Examine the unique characteristics of Côtes de Provence AOC appellation, including terroir, grape varieties, winemaking techniques, and regional history. • Assess the role of AOC (Appellation d’Origine Contrôlée) and of the CIVP (Conseil Interprofessionnel des Vins de Provence) in maintaining quality standards.
Becoming the leader of the rosé category: • Investigate the significance of heritage, tradition, exclusivity and scarcity from the AOC.
Risks with existing competition and newcomers from other regions in the world: • Analyze the potential challenges posed by other regions to the rosé wine market: established players and newcomers (ex: Kylie Minogue wines in Australia)
Climate Change Impact: • Investigate the effects of climate change on rosé wine production in Côtes de Provence AOC and other regions.
Sustainability and Positioning: • Examine the role of sustainability and eco-friendly practices in differentiation. • Assess the demand for organic, biodynamic, and sustainable rosé wines among consumers. • Explore and present the sustainability initiatives taken by wineries in Côtes de Provence and their impact on differentiation and consumer perception.
Recommendations
Case Studies: Research and present case studies of successful newcomers in the rosé wine market and how established players have responded.
Marketing Plan: Develop a comprehensive marketing plan for Côtes de Provence AOC to promote it as the most desired rosé in the world.
Explore the marketing and branding strategies that Côtes de Provence AOC can use to position itself as the leading category of rosé wines.
Add three specific marketing plans for Esclans, Minuty and Galoupet to maintain their competitive advantage and elevate the desirability of Rosé de Provence as a category.
Sustainability and Climate Change Mitigation Strategies: Propose strategies and practices for mitigating the impact of climate change on rosé wine production, adaptive measures and innovations for climate-resilient winemaking
Today I need to give back this: 
The methodology section must include: 
• A description and visual representation of the actual methodology that you followed 
• A description of research objectives, methods and samples used 
• A discussion of the limitations of your research approach and potential implications for the project. 
The findings section must include: 
• A clear structure, by theme or topic, for presenting your findings. 
• Clearly stated findings followed by the supporting evidence from your research. 
• Self-explanatory graphs, tables, figures, charts to visualize and/or summarize the data. “Selfexplanatory” means that the reader should not have to read a lot of additional text to understand the data presented. 
The implications section must include: 
• An in-depth analysis of your findings 
• A convincing explanation of how this analysis will impact the subsequent development of your recommendations. For example, implications may highlight some challenges and opportunities, provide guidance for your recommendations, etc.
What I was thinking about the structure: (Methodolody: surveys, interviews, secondary data)
Feel free to adapt to anything you think could be relevant
Findings & Implications – Show my findings and tie back in each point to what MH has already done
–              Global trends in marketing (What kind of marketing works the best for them) 
o   Gen Z
o   Gen Y
o   Importance of social media for luxury brands
–              Consumer preferences (Does it play a role?)
o   Shape of the bottle
o   Label
–              Effective marketing practices
o   Destination branding
o   Experiential branding 
o   Association creation
–              Global landscape of MH entities (Galoupet, Minuty, Chateau d’Esclans) (& in LVMH portfolio in general, maybe they are already doing something cool on the side) 
–              Challenges and risks of newcomers
o   Celebrity based brands
§  Look also into tequila
o   Those who convey Provence, but are not actually from there
o   Alternative drinks marketing (in cans, no alcohol)

Chapter 15
One of the most important means to communicate with customers is advertising. Using the Internet, locate an ad on social media and an ad on a video platform. (Please do not use foreign language ads.)
For each ad, identify the sender and the receiver.
For each ad, discuss how the message was communicated and what it means.
What were some of the commonalities among the static ads on social media?
What were some of the commonalities among the video-based ads?
For each ad, how is responsiveness or emotion driven?
How would each ad attract or retain customers and promote their service/product?
From your perspective, who is the targeted audience for each ad?
What issues, if any, did you encounter in identifying the four elements in each of your examples? Was it always easy to decode the intended message? Explain your response.
Your responses must be substantial; no one-liners. Respond to all of the above.
Make sure that you share the website link from where the ads are taken.

Competency Assessment Title: Net Present and Internal Rate of Return
Assignment 
Directions 
Review the scenario and complete the activity below. This scenario can also be found in the “Problems – Series A” section 10-19A of Ch. 10,
“Planning for Capital Investments” of Fundamental Managerial Accounting Concepts. 
Dwight Donovan, the president of Donovan Enterprises, is considering 2 investment opportunities. Because of limited resources, he will be able to
invest in only one of them. 
Project A is to purchase a machine that will enable factory automation; the machine is expected to have a useful life of four years and no salvage
value. Project B supports a training program that will improve the skills of employees operating the current equipment. Initial cash expenditures for
Project A are $400,000 and for Project B are $160,000. The annual expected cash inflows are $126,000 for Project A and $52,800 for Project B. 
Both investments are expected to provide cash flow benefits for the next four years. Donovan Enterprises’ desired rate of return is 8 percent. Your
task, as Senior Accountant, is to use your knowledge of net present value and internal rate of return to identify the preferred method and best
investment opportunity for the company and present your results to Dwight Donovan. 
Use Excel®—showing all work and formulas—to compute the following:
• The net present value of each project. Round your computations to 2 decimal points.
• The approximate internal rate of return for each project. Round your rates to 6 decimal points. 
Create an 8- to 10-slide presentation showing the comparison of the net present value approach with the internal rate of return approach that you
calculated. 
Complete the following in your presentation:
• Analyze the results of the net present value calculations and the significance of these results, supported with examples.
• Determine which project should be adopted based on the net present value approach and provide rationale for your decision.
• Analyze the results of the internal rate of return calculation and the significance of these results, supported with examples.
• Determine which project should be adopted based on the internal rate of return approach and provide rationale for your decision.
• Determine the preferred method in the given circumstances and provide reasoning and details to support the method selected.
• Synthesize results of analyses and computations to determine the best investment opportunity to recommend to the president of Donovan
• Enterprises and provide rationale for your recommendation.
• Include detailed speaker notes.

This assignment is about pricing strategies and additional considerations. On the powerpoint presentation i have sent you there is every concept you need to include in this paper.  Except the internet sources please also use the book i have attached below as a reference since the PowerPoint is based on that.

Assessment
requirements:
The PACE of
innovation: 
”The list” that shows what others need to do….but can’t !!!
Watch the following Video and answer the following questions:

1. Car companies, in general, practice
incremental innovation. What type of innovation is in evidence in Tesla?
Support your answer with relevant examples? L O 2 & 4
2. How important is a culture of innovation in an
organisation and how does Tesla operate innovative management
initiatives/practices? L O 2 & 4 
3. How can the ‘traditional’ car industry fight
back? Should it fight back or develop new segments? L O 1, 2, & 3
4. Analyse the marketing strategy of Tesla. Musk
seems to be indicating that his ‘Zero Dollar’ marketing strategy may not
be working. L O 2, 3, & 4
5. Has Tesla, as a brand, ‘crossed the chasm’? L
O 1 & 3

GUIDELINES FOR WRITING
YOUR REPORT
Choose a research topic related to marketing research
formulate a research problem,
identify dependent and
independent variables
Choose and collect a published
questionnaire related to your topic
select a sample frame,
collect respondent data,
enter respondent data into a
computerized spreadsheet,
analyze respondent data with
statistical software,
·       write a research report, and make a brief, in-class presentation.

Project Description:
Companies can communicate with customers by having a user-friendly website that has high-quality links to social media and overall builds a reputation. To understand this challenge, you will pretend to write a blog that reviews websites for marketing purposes and has several sites to critique. You will write (at least) a paragraph for each site that judges content, format, website loading time, links, and the overall user experience. Also, you will need to provide suggestions on how the organization for each website can improve its site in the review.
Websites You Will Review:
•    https://www.avc.edu/
•    https://www.apple.com/
•    https://www.blizzard.com/en-us/
•    https://blinkee.com/ 
Project Resources:
Sites and articles that can help with research:
•    Website Organization Tips Links to an external site. (https://www.hostgator.com/blog/fix-slow-loading-website/)
•    Website Layout Examples Links to an external site. (https://colibriwp.com/blog/website-layout-design-ideas/) 
Project Requirements:
Other Project requirements:
•    It is in Times New Roman size 12 font
•    Watch out for  sentence structure and grammar
•    Make sure to double space between paragraphs and put a subtitle above each paragraph (shows which website a particular paragraph discusses).
•    Need three sources for information (for research purpo
ses).
•    
You will need a page just for works cited
•    
Make sure to have at least a page for your fake blog responses.
I need it to be really simple almost high school level. No big words

Instructions: Please answer the following questions. I’ll be evaluating your answers based on your thinking and creativity.  Use the concepts you’ve read in both texts to formulate your responses.
Your grade will be based on your understanding of the concepts, your creativity, and the thoroughness of your answers.
Please submit your test as a WORD document.  Do not submit a PDF.
Label your file as follows:  Last Name, First Name, MKT 212 Final Exam, Fall, 2024
This final must be submitted by 9:00 PM on Tuesday, May 7th
Failure to follow the rules above will result in a 10 Point penalty.
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You are the digital marketing manager for a new start-up called PlayItAgainSam.net that sells used musical instruments online. This will be primarily an Internet business – there will not be any brick-and-mortar stores. Given this short scenario, please complete the following questions.
How can you apply the concept of affiliate marketing to your new business? (20 points)
What are the benefits of hiring a public relations firm for your new business? What would you expect them to accomplish? What are three good PR ideas that can help drive your business? (20 points)
Where might you use paid media to increase sales? How would you measure the success or failure in your investments in paid media? (20 points)
What would be the objective of your social marketing strategy? Would you integrate Facebook, Pinterest and Instagram into your marketing strategy, and if so, how? In addition to those three, what other social marketing strategies would you employ? How will you measure its success? (20 points)
5. How might you use TikTok and YouTube to increase your sales, and how would they differ?  ? (20 points)
Final optional question: Since this is our last interaction, please tell me what you liked about this course, what you did not like and what might make it more interesting. Please mix the good with the bad – I promise you won’t be penalized for constructive criticism! (2 point bonus)

I am asking that you do 9 pages instead of 12 pages for this assignment.  I need
to narrow down to a specific part of Nike Brand.  I chose their clothing line.
Format: 12-font, double-spaced
Length: 9 full pages instead of 12 pages.
MLA Format for References
You are assuming the role as an agency and will select a brand of your choice.
STEP 1 :  2 pages only
STEP 2:  5pages only
Step 3:  2 pages