Category: Marketing

Attached blelow is the instructions(blank copy)  and the other one is a copy I Wrote the teacher marked me a critique on it so if you can redo it for me based on theis critique he gave me:
“For Challenge 4.3, you haven’t adequately explained the self-selection strategy. Inaddition, you haven’t provided good examples of the strategy and you need to provide amore detailed description of the strategy being implemented via the “value array” beingoffered and the individual differences per choice (e.g., content, prices) within the “valuearray.”
If you want to change up everyhting I wrote or choose diffrent companys/industries totally ok i just want to fix everything.

using these suggestions edit the paper and make it sound cohesive, add on anything that needs to be added on using the info from the paper. ” An effective title gives a general idea of what the project is about; make people curious about the project and prompt you to read more and to participate in it; and be memorable. This can be further revised in the next project paper. • Do proofreading/punctuation check throughout the entire paper. • You may want to utilize subheadings to divide your content into different, meaningful sections. • Company background section: o You may consider adding a brand-product matrix (in the Appendix) that focuses on the overview of activities for each brand and helps businesses to assess what type of product category is available for consumers at the moment. Visual aids make a difference. • Marketing problem section: This section is a bit too factual. It would be great if you can not only gather some factual information, but also present arguments and make analyses (based upon those facts). So, what are the marketing problems to be addressed? Can you break down this section into subsections, and point each problem out in the subtitle clearly and concisely? Subsequently, you can further explain the reasons why each is a major marketing problem. • Research questions section: o Your research questions should be aligned with (i.e., consistent with) the marketing problems you have identified in the previous section. That means, the paper should speak with one single voice. Please double check. o Can you break down this section into several subsections (with a clear subheading) with each addressing one research question along with the justification of your choice? ” ” Hypothesis Section: • In a research paper, it is crucial for proposed hypotheses to align well with the previously stated research questions. Put simply, each hypothesis should aim to address a specific research question. Please double-check for consistency. • Your proposed hypotheses are currently buried within the paragraphs, making it unclear how many hypotheses you are proposing and the specifics of each. Please explicitly and formally state each hypothesis. A hypothesis is a testable statement about the relationship between two (or more) variables, serving as a potential answer to the research question you previously posed. • If you have multiple hypotheses, you may want to label them numerically such as: Hypothesis 1: (add hypothesis statement here)… … Hypothesis 2: (add hypothesis statement here)… …… … Hypothesis 3: (add hypothesis statement here)… …… … • While formulating each hypothesis, you will need to provide a justification (i.e., supporting evidence) for it. This justification can come in a paragraph format above or below each hypothesis. Survey Section: • Adjust order of questions. Make sure you ask your most important questions first. Let me explain this in detail in the forthcoming progress meeting. • Open-ended questions are challenging to analyze. Consider converting them into interval-scale questions. • You may want to change some of your dichotomous (yes or no) questions and multiple-choice questions to interval scale questions. • If possible, you may want to design interval scales (e.g., Likert scale questions) which can help you test your hypotheses quantitatively. Multiple-choice or open-ended questions are not useful if you want to conduct quantitative statistical tests. I will provide detailed guidance on how to do so during our progress meeting.” Company background
Marketing problem
Research questions
Research hypotheses
Research design and data collection
Data analysis and results
Final marketing recommendations
References
Appendices

This is our general project description: 
We are doing from the point of view of LVMH (Minuty, Chateau d’Esclans, and Galoupet), as if we are working for them. 
I personally need to focus anything related to marketing specifics, other team members are doing pricing, history, terroir, and etc. 
Mission
To conduct a comprehensive analysis of the competition between rosé wines from Côtes de Provence AOC (Appellation d’Origine Contrôlée) and rosé wines from other regions around the world. Students will explore the differentiation factors that make Côtes de Provence unique and assess its potential to become the “Champagne of Rosé Wines”, meaning the most desired rosé wine in the world, emphasizing the region’s potential for producing high-quality and sophisticated rosé wines. Additionally, the project will address the risks associated with newcomers in the market and the impacts of climate change, while emphasizing the importance of sustainability in differentiation.
Deliverables
Market analysis of Rosé wines and competitor benchmarking
Market Analysis: • Compare and contrast Côtes de Provence AOC rosé wines with rosé wines from other regions around the world, such as California, Australia, Spain, and Italy. • Evaluate global trends, consumer preferences, and pricing strategies.
Differentiation Factors: • Examine the unique characteristics of Côtes de Provence AOC appellation, including terroir, grape varieties, winemaking techniques, and regional history. • Assess the role of AOC (Appellation d’Origine Contrôlée) and of the CIVP (Conseil Interprofessionnel des Vins de Provence) in maintaining quality standards.
Becoming the leader of the rosé category: • Investigate the significance of heritage, tradition, exclusivity and scarcity from the AOC.
Risks with existing competition and newcomers from other regions in the world: • Analyze the potential challenges posed by other regions to the rosé wine market: established players and newcomers (ex: Kylie Minogue wines in Australia)
Climate Change Impact: • Investigate the effects of climate change on rosé wine production in Côtes de Provence AOC and other regions.
Sustainability and Positioning: • Examine the role of sustainability and eco-friendly practices in differentiation. • Assess the demand for organic, biodynamic, and sustainable rosé wines among consumers. • Explore and present the sustainability initiatives taken by wineries in Côtes de Provence and their impact on differentiation and consumer perception.
Recommendations
Case Studies: Research and present case studies of successful newcomers in the rosé wine market and how established players have responded.
Marketing Plan: Develop a comprehensive marketing plan for Côtes de Provence AOC to promote it as the most desired rosé in the world.
Explore the marketing and branding strategies that Côtes de Provence AOC can use to position itself as the leading category of rosé wines.
Add three specific marketing plans for Esclans, Minuty and Galoupet to maintain their competitive advantage and elevate the desirability of Rosé de Provence as a category.
Sustainability and Climate Change Mitigation Strategies: Propose strategies and practices for mitigating the impact of climate change on rosé wine production, adaptive measures and innovations for climate-resilient winemaking
Today I need to give back this: 
The methodology section must include: 
• A description and visual representation of the actual methodology that you followed 
• A description of research objectives, methods and samples used 
• A discussion of the limitations of your research approach and potential implications for the project. 
The findings section must include: 
• A clear structure, by theme or topic, for presenting your findings. 
• Clearly stated findings followed by the supporting evidence from your research. 
• Self-explanatory graphs, tables, figures, charts to visualize and/or summarize the data. “Selfexplanatory” means that the reader should not have to read a lot of additional text to understand the data presented. 
The implications section must include: 
• An in-depth analysis of your findings 
• A convincing explanation of how this analysis will impact the subsequent development of your recommendations. For example, implications may highlight some challenges and opportunities, provide guidance for your recommendations, etc.
What I was thinking about the structure: (Methodolody: surveys, interviews, secondary data)
Feel free to adapt to anything you think could be relevant, I personally went to Chateau d’Esclans, Chateau Minuty, Domaine Tropez, Léoube. You can come up with the interviews and so on. 
At this point, no recommendations should be provided. 
Findings & Implications – Show my findings and tie back in each point to what MH has already done
–              Global trends in marketing (What kind of marketing works the best for them) 
o   Gen Z
o   Gen Y
o   Importance of social media for luxury brands
–              Consumer preferences (Does it play a role?)
o   Shape of the bottle
o   Label
–              Effective marketing practices
o   Destination branding
o   Experiential branding 
o   Association creation
–              Global landscape of MH entities (Galoupet, Minuty, Chateau d’Esclans) (& in LVMH portfolio in general, maybe they are already doing something cool on the side) 
–              Challenges and risks of newcomers
o   Celebrity based brands
§  Look also into tequila, like 818 and etc. 
o   Those who convey Provence, but are not actually from there
o   Alternative drinks marketing (in cans, no alcohol)

Develop a website prototype for a business of your choosing as part of your digital marketing strategy. The website should be based on luxurious clothing (for example Dior). The Name of the company should be called Nior luxe. Use the website Weebly to create the website. Make sure you are able to navigate through the website. For example, if it says contacts, it takes you to an contact page, if its discover, it takes you to a discover page. Have a about me on this site.

Background
Consumer behavior research can be very expensive and time consuming. How do companies decide/justify spending money on research? Many large companies that regularly conduct research begin with a very small exploratory project that is often done with the expertise that is already staffed in the Marketing Department. Once this is done and if it’s found you need a national sample then, you can pitch the CFO for the money needed to go forward. You have been put in the position of conducting the exploratory research to find if you need to hire an expensive outside Consumer Behavior Research firm to take the research to the next level. You have been assigned a brand/product item for your first consumer behavior research project (brand assigned at random by Professor). Complete sections one and three based on secondary data collected through outside research.
Cover Slide: Include name of student, Professor and the brand that is being covered. Section 1: Background
1. A) Give some introductory information about your product/brand. Include the current status of the four P’s. Not needed is historic information (company beginnings, etc.). Only current data is needed here.            B) Research and discuss the brands target market:
* demographics * also include the geographics, psychographics and any behavior-based segmenting variables (label them by base) * typical decision-making aspects (How would the target go through the Consumer Decision Process?  Where in the Consumer Decision Process does there seem to be issues?) * identify one market segment that you will discuss as a target market using segmenting variables discussed above.  Section 2: Consumer Influences
Identify and analyze three of the most relevant aspects of consumer influences that are relevant when marketing this brand. Provide reasoning why you believe the influence is relevant. (Each Consumer Influence should be it’s own slide)
Examples of what might be included:
* Attitude
* Perception
* Learning/Memory/Consumer Information Processing
* Motivation
* Emotion
* Personality
* External Influences:
* family
* culture
* social class
* reference groups
* situation
* generation
* any other external influences.
Section 3: Marketing Strategy (Identify current issues that may need consumer behavior research). 
Outline at least SIX questions for each of the three Consumer Influences (from SECTION 2) relating to the brand being explored (relating directly to Consumer Behavior internal and or external factors). Each group of questions must have at least 6 closed-ended questions which explore the dimension in detail.  For each question, give an explanation as to why it needs to be asked.  State the question and then give the reasoning. Be sure to organize by paragraph.  DO NOT question using marketing terms or concepts (ex. What are your perceptions of the brand?).  Qualifying questions (demographic or otherwise) are not included in the required number but you can ask these to get the correct sample for your survey.    Examples of areas that pair nicely with the Consumer Influences include:
* advertising
* consumer decision process (be specific which stage)
* public relations and publicity
* sponsorship
* cross promotion
* product distribution (specific retailer, shelving, etc.)
* product placement
* alternative media
* pricing
* sales activities
* customer service
* packaging
* brand name, brand images, brand personality figures or celebrity endorsers 
Section 4: Present and Survey Respondents A) Complete a Consumer Behavior Survey with at least 20 questions using the questions created in Section 3.  The breakdown of the questions should be 18 closed-ended questions and 2 open-ended questions.  Be sure that the closed-ended questions are numerically scaled questions (horizontal scales presented, adjectives are numerically represented and the presentation is horizontal for the scale offering the + choices from left to right.  Here is an example:
The taste of Coca-Cola is important when choosing this brand to purchase:
Very Likely +3  +2  +1  0 -1  -2  -3  Not Very Likely
B) Collect survey results from at least 10 respondents that would be a part of the main target segment discussed in section 1.  In this section, tell how you implemented the instrument (survey) whether is be in person (paper), internet or social media (which one).  Also comment on how the subjects were recruited to take the survey.  Did you offer any incentive?  Were there difficulties in doing this?    What was your response rate (number of surveys mailed/posted vs. what was turned in or taken, if applicable).
(should represent a copy of the finished look of the survey, the one that was given to the respondents)
Section 5: Analyze Finding/Conclusion
Analyze your findings from the survey, including a minimum of one table. Discuss how your findings (even though they are from a very small sample) could be the basis for a larger research project to be conducted by the brand. A copy of the survey itself and your resulting data must be included in your presentation (results can be in table form). Last, make your recommendation if there needs to be a larger study conducted or not (and why). Identify and recommend which type of research approach should be done (Positivist or Interpretivist) and why.

our store has begun making a new meal-replacement drink—it costs $5.00 to produce a 6-pack of drinks (or $0.83.33 per drink). These drinks are being marketed as full meal replacements for individuals who are looking to lose weight. You and a small team have been tasked with pricing this product, as well as proposing the in-store display for its sale.
For this assignment, you may work on this alone or together in partnership groups of 2–3 students if you choose.
Part 1
Your task is to propose a price for this new drink product. Take into account the cost of producing the product, the potential cost of transporting the product and marketing the product.
Your company is trying something new with this product; while the store has sold this type of drink before, this is the first time they have produced such a product. Your company has had success in selling other company-branded food products but having its own branded product will be a new venture.
Write a short essay (400 words minimum) outlining your reasoning for the price you choose. Be sure to include the specifics of production, distribution, and marketing. And the calculated profit for the selling such a product and why. Be sure to identify your target market (and why) as well.
Part 2
Once your price has been determined, it’s time to decide how you want to display your product in the store to encourage customers to buy it. How will you motivate your target customers to buy this new product?
Produce a visual aid (diagram, sketch, etc.) preferably using Draw, PowerPoint, Excel, or some other software tool. Be sure your submission includes a brief desсrіption of the display that explains your rationale based on all the evidence you have acquired. Please include this visual aid and submit it along with your essay.

This is our general project description: 
We are doing from the point of view of LVMH (Minuty, Chateau d’Esclans, and Galoupet), as if we are working for them. Role play of consultants. 
I personally need to focus anything related to marketing specifics, other team members are doing pricing, history, terroir, and etc. So if for example doing the introduction, you only talk about marketing.
Mission
To conduct a comprehensive analysis of the competition between rosé wines from Côtes de Provence AOC (Appellation d’Origine Contrôlée) and rosé wines from other regions around the world. Students will explore the differentiation factors that make Côtes de Provence unique and assess its potential to become the “Champagne of Rosé Wines”, meaning the most desired rosé wine in the world, emphasizing the region’s potential for producing high-quality and sophisticated rosé wines. Additionally, the project will address the risks associated with newcomers in the market and the impacts of climate change, while emphasizing the importance of sustainability in differentiation.
Deliverables
Market analysis of Rosé wines and competitor benchmarking
Market Analysis: • Compare and contrast Côtes de Provence AOC rosé wines with rosé wines from other regions around the world, such as California, Australia, Spain, and Italy.• Evaluate global trends, consumer preferences, and pricing strategies.
Differentiation Factors: • Examine the unique characteristics of Côtes de Provence AOC appellation, including terroir, grape varieties, winemaking techniques, and regional history. • Assess the role of AOC (Appellation d’Origine Contrôlée) and of the CIVP (Conseil Interprofessionnel des Vins de Provence) in maintaining quality standards.
Becoming the leader of the rosé category: • Investigate the significance of heritage, tradition, exclusivity and scarcity from the AOC.
Risks with existing competition and newcomers from other regions in the world: • Analyze the potential challenges posed by other regions to the rosé wine market: established players and newcomers (ex: Kylie Minogue wines in Australia)
Climate Change Impact: • Investigate the effects of climate change on rosé wine production in Côtes de Provence AOC and other regions.
Sustainability and Positioning: • Examine the role of sustainability and eco-friendly practices in differentiation. • Assess the demand for organic, biodynamic, and sustainable rosé wines among consumers. • Explore and present the sustainability initiatives taken by wineries in Côtes de Provence and their impact on differentiation and consumer perception.
Recommendations
Case Studies: Research and present case studies of successful newcomers in the rosé wine market and how established players have responded.
Marketing Plan: Develop a comprehensive marketing plan for Côtes de Provence AOC to promote it as the most desired rosé in the world.
Explore the marketing and branding strategies that Côtes de Provence AOC can use to position itself as the leading category of rosé wines.
Add three specific marketing plans for Esclans, Minuty and Galoupet to maintain their competitive advantage and elevate the desirability of Rosé de Provence as a category.
Sustainability and Climate Change Mitigation Strategies: Propose strategies and practices for mitigating the impact of climate change on rosé wine production, adaptive measures and innovations for climate-resilient winemaking
Today I need to give back this: 
The methodology section must include: 
• A description and visual representation of the actual methodology that you followed 
• A description of research objectives, methods and samples used 
• A discussion of the limitations of your research approach and potential implications for the project. 
The findings section must include: 
• A clear structure, by theme or topic, for presenting your findings. 
• Clearly stated findings followed by the supporting evidence from your research. 
• Self-explanatory graphs, tables, figures, charts to visualize and/or summarize the data. “Selfexplanatory” means that the reader should not have to read a lot of additional text to understand the data presented. 
The implications section must include: 
• An in-depth analysis of your findings 
• A convincing explanation of how this analysis will impact the subsequent development of your recommendations. For example, implications may highlight some challenges and opportunities, provide guidance for your recommendations, etc.
In this moment, i do not provide any actual recommendations. Please let me know if something is unclear.
What I was thinking about the structure: 
Feel free to adapt to anything you think could be relevant
Findings & Implications – Show my findings and tie back in each point to what MH has already done
–              Global trends in marketing (What kind of marketing works the best for them) 
o   Gen Z
o   Gen Y
o   Importance of social media for luxury brands
–              Consumer preferences (Does it play a role?)
o   Shape of the bottle
o   Label
–              Effective marketing practices
o   Destination branding
o   Experiential branding
o   Association creation (provence lifestyle vs rosé)
–              Global landscape of MH entities (Galoupet, Minuty, Chateau d’Esclans) (& in LVMH portfolio in general, maybe they are already doing something cool on the side) 
– identifying target market of each MH entity of rosé and create a persona
–              Challenges and risks of newcomers
o   Celebrity based brands
§  Look also into tequila, such as 818. 
o   Those who convey Provence, but are not actually from there
o   Alternative drinks marketing (in cans, no alcohol)

I have an essay due on May 7 at 10am British Time, word count 2000 words. I have attached the essay brief as well as the marking criteria. The company that I want you to use for the brief is Nerualink. Please do not use chagpt or plagarised work. If your work is good i will have other projects for you in the near future. Please follow these directions for each section
1. Introduction – No specific academic sources required please provide what the brief is asking for but make sure to use at least three reputable sources from respected websites/ governmental reports/ etc…
2. Market for the Technology – In this section please make sure to use these specific sources/frameworks to prove your point
-Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop
sustainable business model archetypes. Journal of cleaner production, 65, 42-56.https://www.sciencedirect.com/science/article/pii/…
– Cohen, B., & Winn, M. I. (2007). Market imperfections, opportunity and sustainable entrepreneurship. Journal
of business venturing, 22(1), 29-49
– Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2-3),
354-363.
-Acs, Z. J., Braunerhjelm, P., Audretsch, D. B., & Carlsson, B. (2009). The knowledge spillover theory of
entrepreneurship. Small business economics, 32, 15-30.
3.Sustainability of the Business Idea – please use these sources to prove your point
– -Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop
sustainable business model archetypes. Journal of cleaner production, 65, 42-56.https://www.sciencedirect.com/science/article/pii/…
(sustainable business model archetypes)
– UN Sustainable develepment goals https://sdgs.un.org/goals
– Boons and Ludeke Freund (2013) https://www.sciencedirect.com/science/article/abs/…
4. Conclusions, just do as brief tells you
5. Referencing, i have attached a picture of specific refereincing requirement

This assignment talks about (Jasmi’s) and it is known for its distinctive, yet affordable, sandwiches and
burgers. There are 5 questions to answer , I uploaded everything down there.