Category: Marketing

Identify two firms in two different industries that you believe exhibit a nimble nature in their operations. 
What specific evidence leads you to believe these firms are nimble, especially in their channel and supply chain activities?

Compare and contrast the four major market structures (Monopoly, Perfect Competition, Monopoly, Monopolistic competition, and Oligopoly) on the following characteristics: Number of firms Firms’ role in determining price. Long-run economic profit Barriers to entry or exit from the industry. Type of product Key Characteristics Examples of the market structures
These characteristics should be bolded and underlined. The body of the paper (not counting the reference and title page) must be double-spaced and at least two pages in length using 12-point font, 1-inch top and bottom margins, and 1-inch side margins. The paper must be submitted by Sunday, June 23, 2024.

This discussion board is very different from the others! Assignment 5 – your final project, and the posts to this discussion board will both be about an integrated marketing communications campaign you have chosen for analysis. Your first post is a way to insure you aren’t doing the same projects as someone else in the group (no two people within a group may do the same campaign). It is also an early opportunity for me to provide you feedback on the campaign you are choosing for the project. There have been instances where a student has chosen something that is an ad, not an integrated campaign, and that simply doesn’t work for Assignment 5, so if there’s a problem, it gets flagged relatively early. Finally, connecting the discussion board to your project should prompt you to make regular progress on your project.
Be sure to look at Assignment 5, download and read the Assignment 5 description Download Assignment 5 description and look at the example of a good Assignment 5 Campaign Evaluation , before you post to this discussion board. In a nutshell….
Over the past few weeks, you have been exposed to a number of campaigns. Some very good examples are the videos you watched on Desani, Charmin and Taco Bell. I would like you to identify a current or recent (within the past 12 months) integrated marketing communications campaign. Remember! Read the assignment before you make your first post! By the end of the term, you should have a total of at least one post in this forum. Unlike previous discussion boards, you do not need to respond to your peers, though you certainly may!

Next, review Appendix A: Building an Effective Marketing Plan on pages 58-72 of the Kerin et al. text. In doing so, you will see how marketing practitioners use the Marketing Mix to develop a course of actions aimed at reaching the company’s strategic goals.
Your Task: assemble these essential pieces of a prospective marketing plan for Bombas:
Mission: Focuses on the activities of Bombas for stakeholders.
Goals: Targets against which the company’s performance are measured.
Core Competency: Abilities to provide high quality products and services.
Customer Characteristics: Main demographics and lifestyle analysis.
Competitors: Companies and products that seek to displace Bombas in the marketplace.
Marketing Objectives: Planned targets against which marketing activities are measured.
Marketing Mix: The four elements included in the marketing plan: price, product, promotion, and place (distribution).

Metrics – Identify and explain the metrics you used to define a successful launch and marketing communication plan. How will you measure/ optimize the integration of all the digital marketing techniques within the digital marketing plan?
a. Reach, frequency, continuity and impression analysis from the digital campaign initiatives.
b. QR code on print ads
c. Google Analytics on web advertisements or sites
d. Sales Promotion – increase in sales from the event or response to the ad
YOU WILL BE COMPLETING THE ASSIGNMENT BASED OFF THE FILES HAVE SUBMITTED. PLEASE READ OVER THEM AND LABEL THE PAPER AS PER THE INSTRUCTIONS!!!! IN THE FILE LABELED, “ASSIGNMENT 1,” THE COMPANY IS NAMED “NIKE” BUT IT HAS BEEN CHANGED TO “TICKPICK” AS STATED IN THE NEXT TWO FILES. IF ANY QUESTIONS, PLEASE LET ME KNOW.
I WILL BE ADDING MORE TO THE ASSIGNMENT, LATER ON IN THE WEEK AND EXTRA FUNDS WILL BE PROVIDED,

Please review the attached; the text info and the assignment info are both in the attachments. 
2 Attachments 
Text for Case is the information from the textbook. 
Module 2 case are the instructions. 

The use of ChatGPT or other AI is not permitted on this assignment. Exploring Pricing and Retail Strategies through Retail Field Trip
Objective: The objective of this assignment is to provide students with hands-on experience in understanding pricing and retail strategies employed by brick-and-mortar retail businesses. By visiting physical stores, students will observe product pricing, take selfies with selected products, and analyze the pricing and retail methods used. This assignment aims to enhance students’ understanding of the interplay between pricing decisions, retail strategies, and consumers’ perceptions of value.
Overview of the Assignment
Store Selection: You will choose two physical (brick-and-mortar) retail stores of your preference. These stores should vary in nature, for example, you could select a grocery store, a fashion boutique, or a convenience store. Product Selection: For each of your store visits, you need to pick two different products from different product categories.
In-Store Visit and Selfies: You must physically visit the chosen stores and take selfies with the products you’ve selected. In these selfies, try to capture the product’s price tag or display for reference.
Pricing Strategy Analysis: Your analysis will cover several aspects, including:
Pricing Strategies: Examine the pricing strategies used for each of your selected products. Take into account factors like cost-based pricing, value-based pricing, psychological pricing (e.g., charm pricing, prestige pricing), promotional pricing (e.g., discounts, sales), competitor-based pricing, and dynamic pricing (if applicable).
Price-Quality Perception: Evaluate how the pricing strategy aligns with the perceived quality and value of the product to consumers. Consider whether the pricing strategy creates the impression of luxury, affordability, or uniqueness.)
Retail Strategy Analysis: Your analysis of the retail stores should encompass:
Store Layout and Visual Merchandising: Assess the layout, organization, and visual merchandising techniques used in the stores. Reflect on how these aspects influence the customer experience and purchase decisions.
Customer Service: Evaluate what customer service is offered (if any). Why do you think they’ve chosen this level of customer service? How does this impact the overall shopping experience?
Questions for Submission:
Introduction: Begin your report with a brief introduction to the assignment. Explain the significance of pricing and retail strategies in marketing and how they influence consumer behavior.
Store and Product Descriptions:
For each store: Describe the store you’ve selected. What type of retailer is it (i.e. supermarket, drugstore, etc.). Your book and the supplemental reading contain descriptions of each?
Your rationale for choosing each product
The product categories they fall within. Pricing Strategy Analysis:
What did you observe about the pricing strategies for each product.
Price-Quality Perception: Discuss how the pricing strategies might influence consumers’ perceptions of product quality and value.
Retail Strategy Analysis: Discuss the store layout, visual merchandising, customer service and other elements of the retail store.
Don’t forget to include your selfies 🙂 The use of ChatGPT or other AI is not permitted on this assignment. Submission Guidelines:
Your report should be well-structured and include your selfies with the selected products and their price displays.
The report should be approximately 1,200-1,400 words, double-spaced.
Significant points will be deducted for poor writing or grammatical errors. Use Grammarly!
RE: LATE WORK will be accepted through June 26 (-10% per day). Nothing after this date can be accepted due to the university deadline for grade submission.

Change it to a hotel in jeddah Saudi Arabia in al balad (old town of jeddah) number of room 50 room luxuries hotel target audience international visitors who are interested in local things and culture the hotel has spa and 2 fine dining restaurants the campaign about the hotel is “one with the culture” showing the rich culture of the hotel and the food and the area and then You are the new Head of Digital Marketing of a new hotel opening in your home country. It’s a new job and we expect a lot from you.

Please use the excel file based to do the 2 pages word document summarizing the financial statements. Thank you

What is the purpose of political ads, and why have they?
What cognitive bias do you have, and how may this bias influence a decision you’ve made?