Category: Marketing

This is a creative assignment where you create five vector popsicles. Be very creative I will attach the instructions and an example.

Movie assignment
For this assignment, each student will watch Crazy Rich Asians before class. While watching the movie, take notes on 3 topics/theories we have discussed in class that are evident in the movie.
This movie contains many theories/themes/elements of consumer behavior, so it is important to watch it critically and note specific examples to share with the class.
Example (needed to be more details):
Theory/Topic: Conspicuous Consumption
Scene/Example: Scene where characters are shopping extravagantly or showcasing their wealth at parties.
Explanation: Explain how this scene represents conspicuous consumption and relates it to the motivations and impacts on consumer behavior. 
PLEASE submit your notes here from watching the movies. They do not have to be perfect; just a record that you watched the movie and have specific thoughts on three concepts and examples. It can be 1-2 pages, bullets, any spacing.  
When you write the paper or bullet points (as example) please be specific and write out presentation script based on each topics

Before you tackle this work, make sure you understand the difference between goals, strategies, and tactics, as well as common goals firms pursue using social media.
Read “Building your social media marketing strategy for 2021” (Barnhart, 2021). Estimated time commitment: 10 minutes
Watch MKT 3600 Video 2: Goals and Strategies
For your post:
Copy and paste the bulleted list below into your response. Use your text AND external research to formulate your thoughtful response. Write in full sentences. Cite sources like this(1) and this (2). Use language and concepts befitting your status as a business student. Include a References Section.
Identify an example of successful social media marketing that enabled a firm to achieve a business goal. In your initial one- to two-paragraph post, provide us with
Firm Name
Brief overview of firm products/target market
Time frame for activity (if ongoing, when did it begin?)
Why the firm undertook the activity
What business goal the firm wished to achieve
How success was measured (KPIs, metrics)
What social media sites they used and why
The URL(s) for sources that inform your post. Social Media Examiner, Hootsuite, HubSpot, Social Media Today, Social Media Examiner, and Sprout Social are good resources.
References
1. This is an example of how a numbered list of sources would look. Just provide a link to the information you sourced.
2. Another source link.
3. Another source link.
GRADING
I will use the FARM rubric to grade both your post and your reply. To earn reply points, your must issue your initial post by the deadline. This ensures your peers have posts to which they can reply!
Fact-Based (F): Have you used specific information from the text or external research to support the assertions you are making?
Advancement (A): Do your answer and reply move the class discussion forward by taking the discussion farther or deeper (i.e., providing new perspectives and analytical)? Make sure you’re sharing a new/unique idea.
Relevance (R): Are your answer and comment clearly related to the class modules content and/or directly respond to the question? Do you use concepts and cite sources correctly?
Masterful (M): Free of spelling and grammar errors. Adheres to formatting guidelines. Succinct yet thorough professional writing reflective of your status as a business student.

help with a 3 page paper https://keiseruniversity.blackboard.com/bbcswebdav/pid-28800755-dt-content-rid-144061501_1/xid-144061501_1

Please respond to both separately with a minimum of 100 each.
1.A business typically uses different approaches for the purpose of creating competitive pricing and efficient channels of distribution. PepsiCo is one such example. It is a global authority in the beverage and food realm, facing intense rivalry from Coca-Cola. Since the industry is faced with stiff competition, PepsiCo uses a differentiation strategy to make its products distinct based on aspects like marketing, innovation, and a variety of product lines, such as Gatorade, Pepsi, and Mountain Dew (Jallow, 2021). It also offers a selection of snacks under Doritos and Lay’s brand names. PepsiCo focuses on balanced strategy, providing more nutritious alternatives along with conventional favorites to address the ever-changing needs of its consumers.
The company employs multichannel marketing technique, which consists of direct-to-consumer, online, as well as retail channels. Using alliances and strategic partnerships enables easy accessibility of PepsiCo’s products worldwide, reaching customers via physical stores, digital sites, as well as convenience shops. Such a diversified strategy enables PepsiCo to get adapted to varying situations and prospects in the unpredictable food and beverage industry.
Regarding pricing, the company uses both marketplace share and short-term profits. PepsiCo attracts those targets segments deemed to be less sensitive to price, for example customers who are looking for certain attributes and health-conscious alternatives. In determining the prices of its products, the company factors in the prices of competitors as well as makes use of techniques such as economic-value-to-customer pricing technique. This ensures that its products’ perceived value rationalizes the price approach. Its detailed pricing methodology along with channels of distribution makes PepsiCo capable of dealing effectively with the difficult issues of the market at the same time fulfilling the multifaceted preferences and needs of its consumers.
2. Rum Jungle Pricing Strategy and Distribution Channels
Rum Jungle is a local café in San Diego that offers various beverages and cuisines to
its customers. The café stands out from the numerous cafés in the area due to its
innovativeness, which allows it to introduce new products to the market first. The café
differentiates its products by offering nutrient-rich snacks and meals with diverse flavors that
reflect various cultures worldwide. The primary marketing channels Jungle Café utilizes
include social media platforms such as Instagram, the rum Jungle Café website, and high
SEO and online presence, such as on Google My Business listings. Rum Jungle should adapt
prices and marketing channels to meet varying circumstances by conducting market research
to understand customer preferences, thus more effectively advertising their products.
Additionally, the café can adopt a dynamic pricing strategy, which would allow it to easily
adjust its prices across different seasons.
Based on the interview, the Rum Jungle Café adopts a market share leadership pricing
strategy. Their prices are set at an affordable rate, which would give the café short-term
profits to capture a significant market share (Kokemuller, n.d.). The café does not have a target
segment that is less sensitive than others. The Café does not pay much attention to competitor
pricing but instead focuses on offering value-based products. The café’s cost pricing
approach is both value-based and cost-plus because they consider ingredient costs, some of
which are organically sourced.

Within your post, cite your sources like this (1). If you have more than one source, the next one looks like this (2), and so on (3). At the end of your post, provide a References section with links to the sources. Problem Recognition:What circumstances led you to recognize the problem? The more detail you offer, the better we can place ourselves in your shoes. Define problem recognition within your response.
Information Search:What internal information did you already have? How did you acquire that information?
What additional information did you have to acquire via external search?
How did you go about that external search?
Evaluation of Alternatives:What options were in your evoked set? (p52) Define evoked set within your explanation.
What options made it to your consideration set? (p52) Define consideration set within your explanation.
What evaluative criteria did you use to judge the merits of your options? (p55) Define evaluative criteria within your explanation.
Product ChoiceWhich option did you choose and why?
Postpurchase Evaluation: Did the product meet or exceed your expectations? Explain why this matters. (p58)
References
1. This is an example of how a numbered list of sources would look. Just provide a link to the information you sourced.
2. Another source link.
3. Another source link.

You have been hired by a local, soon-to-open brewery in Raleigh, NC to conduct market
research. Using ChatGPT create a maximum 1-page market research brief. You will be working
with ChatGPT, so do not just paste the results straight into the assignment, but instead integrate
it all together. This brief should contain details about:
1. Selected Target Market – Demographics and Psychographics
2. Persona – Create a persona as the target for the content marketing campaign
3. Competitive Analysis – Who are the major competitors?
3. Unique Selling Proposition – What should the unique selling proposition of this brewery be?
In addition (on a separate page if necessary), please provide the URL to the ChatGPT
conversation that you used to create the brief, and a descriiption of anything that ChatGPT got
wrong or that you had to modify substantially. Do not just paste this document into ChatGPT. I
want to see creative but useful prompts.
Remember you are responsible for the correctness of ChatGPT’s analysis, so additional
research may be necessary.

One of these two topics:
1) How does greenwashing impact consumer trust and corporate reputation? Investigate cases where companies have misleadingly promoted their products as environmentally friendly, analyzing the long-term effects on consumer perception and trust. 
2) What role do social media influencers play in ethical marketing, and where should the line be drawn? Examine the ethical responsibilities of influencers in promoting products, considering issues of transparency, authenticity, and the impact on vulnerable audiences.

*****PLEASE READ ALL INSTRUCTIONS AND OPEN ALL FILES*****
!!!!!ONLY UNITED STATES BASED REFRENCES !!!!
Conical Pizza
This competency assessment assesses the following Outcomes:
MT450M3-3: Develop a viable marketing strategy for a product using market segmentation, targeting, and positioning.
Read the scenario and address the checklist items of this competency assessment.
In 2020, Carlo or Carlo’s Pizza* launched a new concept of eating pizza — conical pizza! Instead of eating pizza in its traditional form, the pizza dough is eaten like an ice cream cone. The cones are made through a patented device created by Carlo. This technique allows consumers to eat pizza on the go with one hand. Therefore, the pizza does not drip with grease or sauce. The cones are personalized with whatever fixings the consumer desires. Market research indicated this product would be a huge success. The organization even started franchising the concept in 2021. Nevertheless, the company has had lackluster sales. Carlo believes they need to do a better job targeting the right customers, segmenting the market, and repositioning the product. He has hired you as a marketing consultant to help him out.
Checklist:
Describe the concept of targeting.
Create a customer persona for the conical pizza using target segments.
Research segments using the process of demographic, geographic, psychographic, and behavioral segmentation.
Propose the sectors with the greatest growth prospects, most profitable customers, and most promising opportunities for the conical pizza using scholarly research.
Create a value proposition using the conical pizza’s functional, psychological, and monetary value.
Prepare a customer value analysis to reveal the company’s strengths and weaknesses relative to various competitors.
Describe the concept of positioning.
Address three points of difference (POD).
Address three points of parity (POP).
Develop a strategy for creating a sustainable competitive advantage.
Prepare a positioning statement for the pizza cone.
Directions for submitting this assessment. Write a 900- to 1,150-word paper with additional title and reference pages. Use the current APA format and citation style for any short quotes or paraphrases with accompanying references. Submit your paper to the Competency Assessment Dropbox.
*Disclaimer: The organization and any characters and brands depicted in this exercise are fictional. Any resemblance to real organizations, individuals, or brands is purely coincidental. This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such existing company or brand name. All trademarks remain the property of their respective owners.
Minimum Submission Requirements
Addresses all the checklist items in a Microsoft® Word® document.
Is written in Standard English with correct spelling, grammar, style, and mechanics.
Has a purpose clearly stated in your introduction statement.
Demonstrates logical and appropriate transitions from one idea to another.
Is highly organized, logical, and focused.
Includes additional title and reference pages in current APA format and citation style.
If the work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned for revision. If the work submitted does not meet the minimum submission requirements by the end of the term, you will receive a failing score.
Plagiarism
Plagiarism is an act of academic dishonesty. It violates the University’s Code of Student Conduct, and the offense is subject to disciplinary action. You are expected to be the sole author of your work. Use of another person’s work or ideas must be accompanied by specific citations and references. Whether the action is intentional or not, it still constitutes plagiarism.

For this week’s written assignment you are a manager at, Ad It Up, a mid-size marketing firm. Over the last five years you notice that issues relating to 
unethical practices seem to be on the rise. From minor issues, such as 
employees calling in sick when they 
should have used a personal/vacation day, to more serious issues, such as 
the inflation of hours billed to clients, 
the incidences are trending at a higher rate. In an attempt to curb these 
actions, the company decides to take a stronger stance and terminate those employees flagged as being unethical.
Along with a heightened emphasis on 
training, a revision of the code of 
ethics, and stricter enforcement of the policies, you have been tasked with 
hiring three entry-level marketing 
employees to replace some of the 
terminated employees. The company wants to attract employees who are 
not only talented, but are ethical. You 
need to create a help wanted ad that 
spells out the various virtues that you 
are seeking in an employee.
Create a 1-page, help-wanted ad for 
an entry level marketing person. In 
your ad, provide the following details:
1. Attention grabbing title
2. A brief summary of the entry-level 
marketing position
3. A list of the desired virtues 
applicants should possess. For this 
part, you will need to prov and explain 
five of the virtues covered in this week’s materials.
(Ahimsa,Araga, Eudaimonia, Pratitya 
Samutpada, liberality)
4. Instructions for applying for the job.
(Just provide a fake website address)