Category: Marketing

Please look at the dates
(this is the second part:  this has to be done by (sunday may 26 2024)   You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager would like you to conduct preliminary research and prepare a presentation with your recommendation for opportunity in a chosen industry that will allow for this diversification through a new sales division and increased sales. You have been asked to make your presentation at the next stakeholder meeting, where you will address internal stakeholders from across the company as well as external stakeholders such as customers, investors, and suppliers.
As a preliminary step in developing this presentation, your manager would like to see an executive summary of your research findings and evaluate your decision modeling.
Directions
Complete the Project One Worksheet in your Soomo webtext and submit it for instructor feedback.
Part 1: Define
You will first conduct research on the U.S.-based automotive manufacturing industry using the Shapiro Library database links provided in the supporting materials section below. Then, prepare an analysis report that addresses the following:
Define the problem.
Explain the type of qualitative and quantitative data you will be targeting in your research.
Provide a broad description of the U.S. automotive manufacturing industry and its value. Include:
Total value of the industry
Sales by region
Sales by fuel type: electric, hybrid, and gas
Describe the current trends in the automotive market.
The trend toward different types of motors for the vehicles being made and sold, such as electric and hybrid
Trends in customer demands such as vehicle color, extra features, and styles
Trends in the body types of vehicles sold (SUVs, trucks, sedans)
Part 2: Research
In Module One, you chose an industry that you think would provide opportunity for your company. Now, using industry-specific and scholarly resources to inform your decision, prepare an industry analysis report that includes the following:
Provide a broad description of the chosen industry.
Describe the overall attractiveness of the industry.
Is this a growing industry?
Is this an industry that has a lot of growth potential?
What outside factors are affecting its growth?
Identify the factors that have allowed competitors to be successful in this industry thus far.
Summarize the overall value of the industry.
How is the industry currently trending?
Summarize the sales. Speculate if sales vary based on the region of the country. (For example, there would be very few snow plow sales in the southern United States, if any at all.)
Define expected growth areas.
Describe the current market trends for the chosen industry.
What products or services are trending?
What are some current customer demands?
Perform a Porter’s Five Forces analysis to determine the potential success of moving into this chosen industry.
Explain your rationale.
Part 3: Compare
Compare the two industries and summarize your findings.
Perform a Porter’s Five Forces analysis to compare the two industries.
Summarize how your findings address the problem.
What to Submit
To complete this project, submit an executive summary report of 3 to 4 pages using the provided templates, or the document you downloaded from Soomo. Sources should be cited according to APA style. 
(this is the first:)has to be done by Thursday may 23 2024
Data visualization methods offer a different landscape for explaining situations using data. Graphical representations of information, if created properly, can make vital information more intuitive, contextualized, and accessible. Visualization plays an essential part in analyzing big data and simplifying complex data-intensive scenarios.
In this discussion, using the Viz of the Day webpage, select a business-focused visualization to debate in your post (you may have to toggle to more than one page to see business-specific visualizations). Consider the audience and purpose of the visualization you selected, and think about the strategy used to present the information and analysis visually. In your initial post, make sure to include the link to the visualization you selected, and address the following:
Why have you selected this one?
How does the author of the visualization address the audience?
How is the purpose of the visualization conveyed?
How does the visualization use color, ordering, layout, and hierarchy to prioritize information?
In response to at least two of your peers, address the following:
Can you describe ways in which data visualizations make information more accessible to their audience? What would you recommend to make key insights in visualizations more digestible to your audience? What would you avoid?
(part three):
1 .Describe why your company needs to diversify. What problem will diversifying the company solve? What kinds of quantitative and qualitative data will you target in your research on the current auto industry and the new industry?
2.Using information from your research, provide a broad description of the U.S. automotive industry. Be sure to include information related to each item listed above.
3.Using data from your research, write your description of the current market trends in the automotive industry. Be sure to include information related to each item listed above. 
4. List your research sources using APA Style. When you download your project as a Word document, your references will automatically be formatted with double-spacing and a hanging indent.

ihoreca is a company that provides
professional content/ online classes/ news about them/ marketplace. you should
– analyze and research other pages within the same industry on TikTok providing online classes about hospitality/ food and beverages. in relation to different fonts used, background music and so on..
– analyze components of viral content – suggested actions and topics that can be added regarding the same content on the company usually uses

What is meant by the term ‘culture?’ What does the statement “culture sets boundaries on behaviors” mean? Cultural values can be classified as affecting one of the three types of relationships. Describe one of the three types of relationships.

ARTICLE DISCUSSION 3
Do you think the CLTV metric is overrated? What are the pros and cons of using the CLTV metric. Is the flaw in CLTV justified? Use assigned readings as well as outside sources if needed.

please Follow mark scheme on main brief page
please use the slides provided to help if needed
as this is a in person presentation please explain what you have done so I can talk about the slides in person

Required tasks Your business presentation must address the following elements: 1) Using an appropriate academic framework(s), identify the key sustainability issues relating to the industry in which your organisation operates AND assess the extent to which the organisation is addressing these issues. 30 Marks 2) Based on the assessment provided in Task 1, make specific recommendations for how the organisation could become more sustainable, using appropriate academic frameworks to justify your recommendations. 30 Marks 3) Propose, with justification supported by academic theories and/or frameworks, three distinct tactical marketing activities that could be implemented as part of the proposed recommendations in Task 2, which will encourage ONE specific stakeholder group to adopt more sustainable behaviour. 30 Marks An additional 10 marks are available for the level of professionalism evident in the presentation of your work, including use of formal business English, correct use of Harvard referencing, vocal delivery, body language and time management. There should be a logical, narrative flow evident throughout your presentation. Students are NOT allowed to use notes during the presentation.
Follow mark scheme on main brief page
please use the slides provided to help
as this is a in person presentation please explain what you have done so I can talk about the slides in person please use theoretical frame works and keep it relevant to the course learning

Read the ‘Customer Profitability and Customer Relationship – RBC Financial’ and complete your case analysis. Be prepared to discuss the following: 1) summarize the key Business Analytics issues in the case; 2) make recommendations on how the issues should be handled; & 3) provide a justification for the recommendations. Case write-ups should be 3-5 pages, double spaced, 12 font size, and Times New Roman. All case assignments are due by Sundays, midnight, in word format in Moodle. For more information regarding how the cases will be grades, please refer to the case analysis grading rubric on Moodle.

Mini-Case Insight into Consumer Decision Making for TVs
Various media equip consumers to make side-by-side comparisons of brands’ relative strengths (e.g., Consumer Reports, bizrate.com, cnet.com). These comparisons are not claims from the manufacturer, but a third party, so they’re perceived as objective and neutral.
The table below (based on reviews at BestBuy.com) compares televisions on a number of criteria. The selection criterion was that the TV had a 65-inch screen. These are 4k TVs (also called Ultra HD, for four times the pixels or clarity of HD) and HDR (High Dynamic Range, which offers great contrast between light and dark colors and brightness), and the display technology is either LCD (liquid crystal display; or LED), OLED (organic light-emitting diode), or QLED (quantum dot LED). How would a consumer choose from these brands?
Sometimes customers know just what they want: a particular brand or a particular feature. The brand or feature (like affordability) becomes their primary, go-to heuristic. Sometimes consumers’ thought processes are a little more meandering (they might not quite know what they want, which is an opportunity for marketers to inform them as to why their brands’ features offer the best consumer benefits). Some consumers are rather systematic decision makers, such as when they follow a procedure that will eliminate some alternatives by some criteria. Use the table below to simulate the thought processes of a consumer. Which TV would you buy?
Details
A table simulates the thought process of a customer trying to pick a TV. The brands given are L G, Sony, and Samsung. The specifications are given as follows in rows. Row 1. Model. L G, C X. Sony, X 800 H. Samsung, Q 80. Row 2. Display Tech. L G, O L E D. Sony, L E D. Samsung, Q L E D. Row 3. Price. L G, $2,499. Sony, $1,199. Samsung, $1,799. Row 4. Screen size. L G, 65 inches. Sony, 65 inches. Samsung, 65 inches. Row 5. Smart TV. L G, A smiley. Sony, A smiley. Samsung, A smiley. Row 6. Performance. L G, 4 smileys. Sony, 2 smileys. Samsung, 4 smileys. Row 7. Appearance. L G, 3 smileys. Sony, 2 smileys. Samsung, 1 smiley. Row 8. Weight. L G, 58 pounds. Sony, 50 pounds. Samsung, 55 pounds. Row 9. Protection. L G, 2 years for $279 or 5 years for $499. Sony, 2 years for $129 or 5 years for $229. Samsung, 2 years for $199 or 5 years for $399.
Case Discussion Questions
Imagine you were a consumer thinking about buying one of these TVs.
Try these decision-making processes, see what brand results for each, and see how confident you feel about the resulting brand suggested from each approach:
First, quickly at a glance, what TV do you think you would buy?
On what criteria do you think you based that decision?
How similar was this thought process to your natural analysis? How can you find out if your consumers think along these lines?
What attribute do you find least informative? Eliminate that row. Continue to do so until a clear brand winner emerges.
Is there a brand of TV that seems weaker than the others on some attribute you care about? Eliminate that brand. Continue until an obvious choice results.
If you made a price-based decision, would you be happy?
How would your final brand choice define you?

Follow mark scheme on main brief page
please use the slides provided to help
as this is a in person presentation please explain what you have done so I can talk about the slides in person please use theoretical frame works and keep it relevant to the course learning

Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.