Category: Marketing

Below is a file with task description, rubric guide aiming for high distinction and an example report.

This assignment needs to be 6-7 pages double spaced in MLA format no AI or plagiarism, The essay needs to be clear and well formatted as I am graded on it, i have attached screenshots of the essay assignments and pictures for the PowerPoint of how the paragraphs should be laid out.  The description is all in the pictures attached as well as my notes in explaining the instructions 
https://s3.amazonaws.com/supadu-imgix/ingram-nyu/pdfs/introduction/9781479887316_intro.pdf is a link to a class article for reference 
I have also uploaded another class article in the pdf attached 

“Explain what is meant by green marketing and provide examples of businesses following green practices.”
Cites from Book (ONLY): MKTG: Principles of Marketing
Charles Lamb, Joe Hair, & Carl McDaniel, 2020
Cengage
ISBN.13: 978-0-357-12781-0

This CTA is a Reflective Essay (see the essay question below).
• Your essay should run in the 750 to 1,000 wordcount range.
• At “least” three (3) scholarly references and an abundance of citation are required.
• Paragraph Headers are very welcome!
• See the required format for this CTA below.
• Caution plagiarism. Submit early and check your results – with time to fix.
SUBMISSION: Submit to the applicable Canvas link on or before the due date. The last file received is the one
I will grade. Caution plagiarism. Employ three or more scholarly references. You are totally in control of what
you choose to write about – your top three (3) takeaways about what you learned.
CHECKLIST: Pretend you are landing an airplane as a pilot for the “first” time.
• Did I define key terms and answer the question in a cogent manner?
• Did I provide examples and use three or more references?
• Did I employ illustrations/tables or other value-added graphics?
• Did I have thorough essay findings and a solid conclusion?
ESSAY QUESTION: With respect to our course, briefly name and describe the top three takeaways you learned
from this course. Includes examples and reasoning when completing this significant Reflective-based Essay.
Citation is required – three or more scholarly references, one of which may be the text.
ESSAY FORMAT:
Title Page (Separate Page)
Essay Body (Separate Pages)
• Introduction
• Takeaway #1
• Takeaway #2
• Takeaway #3
• Summary
Reference Page (Separate Page)

“Characterize how business establishments are classified under the North American Industry Classification System (NAICS)”
Cite from book (only): MKTG: Principles of Marketing
Charles Lamb, Joe Hair, & Carl McDaniel, 2020
Cengage
ISBN.13: 978-0-357-12781-0

With this assignment, you will address some of the basic areas within a marketing plan and refine your strategies for creating a successful business.
Instructions
Using the business from the assignment, Feasibility Analysis, write a 3–4 page paper in which you:
Identify its primary target market. Explain your response.
Specify three methods you will use to research customer needs and wants.
Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement or distribution.
Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
Include at least two references (intext citations and resources, example for in text citation: (Brown, 1).
please see the attached assignment for what I chose as my small business 

next year i will be joining the ib program and i have to pick courses depending on what i want to major in in the future as a 16 year old this decison is very overhwleming and pressuring. at school i enjoy my business classes. outaide school, i enjoy art and design. i am inetrested in combining my love for deisgn with marketing a field that speaks my inetrest in business. as im only 16 years old, i may not be 100 percent sure i want to study marketing, but if i dont build on my interests and explore, ill never know. i like that marketing does not make me feel retsricted. i believe it opens up many doors in many domains. also i think of marketing as a way of thinking and intelligence, not only as a amjor. this is where myinetrest for psycology comes in. i am interested in psycology and feel concerned yet fascinated by the rise of ai. psycology has t do with ai since humans are use sthe human brain to rpelocate it. the way people think and being soially smart interests me. as i rise to ib i hea discssuons about ai a lot and incorprating technollogy into whatever i want to o in the future form teachers and counsellors. i worry baout majoring in smomthing that will be taken over by ai. im interwsted in the role ai plays in marketing and about how worth it it is to study. as someone interwsted in deisgn, i worry ai leaves people lazy and prevnts them from embracing their own ideas into art. this ornell course will betetr guide me as i find myself conflicted yet try to push myself to explore different things and build on my interests 

1. Include the title of the manuscript and name of the author. 
3. Describe what you consider to be the strengths of the text. 
4. Explain what is lacking, vague, or problematic in the text. 
5. Write down your main criticisms and your suggestions for improvement. This might include commentary on the following elements: 
o explicit and implicit assumptions 
o research problem, aim and research question(s) 
o literature review and theoretical approach 
o research design and method 
o findings, analysis and contribution 
o style, language and argumentation 
Feel free to quote the author to back up your critique. 
6. Write down minor comments regarding formalities such as referencing, footnotes or typing errors. Please provide correct page references. 
7. Conclude your review with closing remarks and recommendations.
(Have a bigger focus on everything after the methodology, as this was peer reviewed earlier)

As an independent marketing consultant, your clients might seek expertise in explaining how attitude theories can be applied in marketing management, especially in attitude change and persuasion.
What advice would you give to the client if they plan to launch a new product?
What advice would you have for an already existing product
if the target market has a negative attitude toward your product?
what about a positive attitude?
Please be thorough in your answer, referring to the theoreties, concepts, and examples in lecture videos posted. You may also use real-life examples to answer the made-up scenarios above drawing parallels. Please explicitly demonstrate how you see the theories you choose to apply fit to the case. (I will provide recorded lectures soon) 

As an independent marketing consultant, your clients may seek your expertise in understanding consumer decision-making processes across varying levels of involvement. Drawing from the theories and concepts covered in our course, consider the following scenarios:
In a low-involvement purchase scenario, such as buying everyday groceries or household items, how can decision-making theories inform the client’s marketing strategies to influence consumer behavior effectively? Provide specific advice and examples, showcasing how different decision rules (e.g. heuristics) can be applied to capture consumer attention, evoke purchase intent, and foster brand loyalty in routine purchasing decisions.
Now, let’s consider a high-involvement purchase situation, such as purchasing a luxury car or selecting a healthcare provider. How do decision-making theories differ in their application in such complex decision contexts? Offer recommendations to the client on how they can navigate high-involvement consumer decisions using theories and concepts such as (non)compensatory rules.
Please be thorough in your answer, referring to the theories, concepts, and examples in lecture videos posted. You may also use real-life examples to answer the made-up scenarios above drawing parallels. Please explicitly demonstrate how you see the theories you choose to apply fit to the case.
Rubric
Comprehensive Engagement (15 point)
Provides thoughtful insights and examples that connect directly to the prompt.
Demonstrates a deep understanding of the course material by referring to theoretical concepts and in-class discussions and their application to real-world scenarios.
Clearly integrates examples discussed in class and addresses questions posed during in-class sessions.
Effectively and efficiently communicates.
Partial Engagement (10 points):
Provides examples, but the connection to the prompt or class discussions could be stronger, more seamless and more detailed.
Makes references to theoretical concepts or in-class discussions but may need more depth or clarity.
Shows an attempt to apply theoretical knowledge but with some gaps.
Limited Integration (5 point):
Provides only minimal integration of theoretical discussions and examples. Can only offer an example to the prompt with no clear connection to the theoretical concepts 
Theoretical discussions and examples may appear disjointed or unrelated. (I will provide recorded lectures soon)