Category: Marketing

“Compare and contrast elastic demand and inelastic demand. Characterize the factors that affect elasticity.”
Cite from book only: MKTG: Principles of Marketing
Charles Lamb, Joe Hair, & Carl McDaniel, 2020
Cengage
ISBN.13: 978-0-357-12781-0

“Examine how a multinational corporation meets the needs of the global market.”
Cite from book (only): MKTG: Principles of Marketing
Charles Lamb, Joe Hair, & Carl McDaniel, 2020
Cengage
ISBN.13: 978-0-357-12781-0

Follow the prompts in the Outlines below to write a paper and create a summary presentation that discusses the following topics for your product and company. Note that you do not need to answer the question prompts in the Outlines below verbatim. The prompts are intended to serve as a guide for the types of information you should include for each respective section.
Draft 1
Marketing Environment
Buyer Behavior

Overview
Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of key departments with marketing is a key element in the brand management and optimization process.
As the regional marketing director leading a phased marketing strategy to reopen parks after a safety incident, you must ensure key functional departments in the organization coordinate for a smooth reopening of the parks. There is a need for clear, concise, and frequent communication for helping departments understand their responsibilities and their interdependencies with other departments. As a part of your initial analysis about the brand implications, create a presentation to help the departmental heads understand the alignment needs and the roles and responsibilities of the cross-functional departments.
Prompt
In this assignment, you will identify the responsibilities of three functional departments of the organization in the course scenario: sales, operations, and marketing. You will also share the need for alignment between these functional departments to ensure the smooth reopening of the park and to improve brand equity.
Specifically, you must address the following rubric criteria:
1. Describe the need for an alignment among the sales, operations, and marketing departments to ensure the successful reopening of the park. Consider the following key elements (1–2 slides):
o Interdepartmental communication
o Knowledge and feedback sharing
2. Identify and describe the role of these cross-functional departments and how they can contribute to improve brand equity. Consider following points for your desсrіption (3–5 slides):
o Sales
 If the sales department′s primary role is to create individual and group sales for the company, what strategy can they undertake to grow sales considering the current situation? Ground your response in research and rich detail, using citations and resources.
o Operations
 If the operations department’s primary role is the safety of the guests and employees, what strategy can they undertake to ensure a safe and fun experience for both guests and employees? Ground your response in research and rich detail, using citations and resources.
o Marketing
 If the marketing department’s primary role is to attract, retain, and grow revenues from the park’s target audience, what strategy can they undertake considering the current situation? Ground your response in research and rich detail, using citations and resources.
What to Submit
Submit a narrated PowerPoint presentation that is 5 to 6 slides in length. Please cite sources APA style and include speaker notes. Extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.

Critically reflect on the how your organization has adopted it’s marketing in response to a change in the marketing environment (this could be recession, cost of living crisis, the pandemic, technological changes, geopolitics, or a major change that has impacted on your organization). Ensure you cover all aspects of the marketing mix in your analysis and make strategic marketing recommendations to take the organization forward. 
Deliverables: an individual report of 2000* words (excluding appendices and list of references) outlining:
1.Strategic insight: identify the key challenges/opportunities faced by your company as a change in the marketing environment (consider environmental analysis, trend analysis focused on your industry/sector and specific geography/market) 
2. Company Performance: Company/Organisation marketing activity (assessment of any aspects of the marketing mix as applied to an identified market segment including product, price, distribution or promotional activity plus people, process and physical evidence where appropriate. Draw on relevant information available on company websites, publicly available, media reports, market analysis, etc.)
3. Recommendations: Based on your analysis make strategic marketing recommendations to guide the company over the next 3-5 years. 
*Please note there is no 10% rule – the maximum word count is 2000 words 
This individual assignment requires you to look at your own organisation**. Any analysis of the marketing response should be specific to the region or country that your organisation operates in. There is no specified structure or template for your report. You will be required to collate, analyse and summarise relevant material in writing your assignment. Specific attention will be given to your research and the sources used which should include academic and practitioner material as part of your analysis.
Links to industry/market analysis:
Please note students are expected to conduct their own research and supplement these sources with additional relevant material. 
Important Note: 
The company is Air Liquide arabia located in Saudi Arabia – It is part of Air liquide group which is a french company. The assessment suppose to be only about Air liquide Arabia and not the group as whole. Having said that, Air Liquide Arabia is company has established an exclusive long-term contract with ARAMCO, the major oil company in Saudi Arabia, as well as a few other companies. Consequently, our focus is not on actively promoting our services, and therefore, we do not have a marketing department within our organization, only commercial and business development department> i have consulted the instructer regarding that and he gave me the below ideas: 
(the assignment  is about getting students to critically reflect on how their organisation has responded to a major external event through their marketing activity so I would ask you to think about   major challenges in the external environment of your business and how this impacts on your relationship with ARAMCO and other customers  – as the marketing mix involves much more than promotion.  What role might marketing play for your organisation in response to these external challenges and what is it you can offer these customers over the competitors? ) 
So I need someone who is expert in this area and able to conduct the analysis (and more importantly make up the information in way that meets the assignment expectations) 
Below: is the company website and a little breif about the company and its business: 
https://www.airliquide.com/group/saudi-arabia
Air Liquide is an international company that operates a variety of businesses that range between large industrial, healthcare, merchant, and electronics. Air Liquide exists in seventy two countries with approximately sixty seven thousand employees across the globe. Air Liquide is considered as a world leader in industrial gasses where they operate under the concept of build own operate (Boo). Boo is a business model that allows Air Liquide to provide industrial gas solution to its customers under a long term contract that ensures satisfying the needs of the customers as well as securing stable income.
A major external challenge that faces the globe is global warming and how it affects the temperature of earth as before and after the industrial revolution. Air Liquide is an industrial gas company and by default it does contribute the global warming due to the major amount of Carbon Dioxide released into the atmosphere. As world leader and big market player in industrial gasses, Air Liquide has developed its technologies to be able to provide their customers with the required products as well as contributing to the sustainability of the environment. 
This external challenge has actually supported Air Liquide to market its vision as the vision of Air Liquide and Aramco do match when it comes to net zero emissions as they both target 2050. Air Liquide has used this opportunity and maximized its marketing by providing and offering additional solution to decarbonize their facilities as well as decarbonizing our facilities that do exist within the promises of Aramco.
Air Liquide has provided technologies and solutions that lead to achieving the targets and visions of our customers and that is a huge advantage that we offer to its customers. Having said that, the advantages and technologies offered are owned by Air Liquide and have already been tested and implemented in Europe.
Air Liquide provides a technology that is called carbon capture where the emission of carbon monoxide emitted due to the operation process is captured and then injected into a sink that is under the ground. By doing so Air Liquide is contributing to sustaining the temperature of the earth at the current level as no carbon monoxide is being emitted due to the industrial operation of Air Liquide. 
Air Liquide also provides other technologies such AutoThermal Reformer (ATR) and this technology is used to produce the same industrial gas products however it is with low Carbon monoxide emissions. By providing technologies and solutions that ensure lower carbon monoxide emission, Air Liquide is marketing its technologies to be in match with the global dates and targets to decarbonize and reduce the carbon emissions from the industrial sector.
I will attached the course material so you can have an idea about the topics covered in the class. 

Proposal
3000 words/25 slides
In brief:  develop a (maximum
3000 words) commercial event sponsorship proposal

You are to submit a paper that discusses the relationship of empowering employees as it relates to successfully working in a team environment. Include in your discussion factors that lead to successful virtual teams. The discussion should be supported by actual examples of empowering employees and working in teams. The paper should be in APA format,Links to an external site. Times New Roman 12-point font, and double-spaced. The paper should be 5 pages not including the title page and reference page. 
Resources:
Importance of Talent Management in Business Strategy: A critical literature review.Links to an external site. Muhammad Zeeshan, Ahmad Khan,  Amna Ayub, Dr.    
Virtual Team Leader Communication. Employee Perception and Organizational Reality.Links to an external site. Newman, S., Ford, R. and Marshall G. International Journal of Business Communication, 57, (4), 452-473

32 pages
Essentially I need 8 case studies done. Each case study will have 3 pages and a 4th page for references/appendix. Each case will be in the textbook, which I have provided a pdf attachment of. I will also attach a file of each case, as well as a file indicating how the case should be formatted. If any questions, please let me know.

This is a launch presentation to management to
get approval on the direction and to secure funding.
Your PowerPoint should include:
Executive Summary
● Market landscape in which the new product will be introduced (market specifics, trends,
etc.)
● Overview of the new product
● Rough timeline of product launch
● SWOT
Goals and Objectives
● State goals and objectives
● How strategy of launch campaign will support these
Product and Brand Considerations
● Value Proposition—how a customer’s life is improved by doing business with the
company; why should they care about the difference in the USP? The value of the
benefits they’ll receive.
● Brand Positioning —the unique place in the mind when consumers think of your brand.
● Competitive Analysis—top 3 – 5 competitors
Target Market
● General description of market segmentation (four areas)
● Buyer Persona(s)—details on specific personas
● Unique Selling Proposition—why should I buy from you? How are you different from
your competitors? Stressing the “unique”…
Marketing Strategy
● Product
● Price
● Place
6
● Promotion
o Channels (Amazon, YouTube, etc.)
o Tools (ex. Advertising, etc.)
o Tactics (Facebook, Google, etc.)
Summary
● Recap
● Timeline
● Next Steps   

Case Analysis #1: A new “Joe” on the block (the case material is on your e-book – Chapter 3 – Case 3.1).
Please address all questions and refer to related concepts in the chapters. Your written-up should be at least three pages (Times New Roman font 12, 1.5 spacing)