Category: Marketing

For my Assignment 2, you need to follow all the details in the instruction PDF!!!! 
My Assignment 1 score is very low and needs a lot of revision. The teacher has marked the areas that need to be revised in red in the text. You need to improve assignment 1 according to the requirements of the Russian teacher before you can write my assignment 2 well.
The elements that you address under each of the headings can form sub-headings. The structure should be like I said in the PDF. You must read my Assignment 1 carefully to complete this assignment 2. This is because all content is based on the first one.

Examine the consumer decision-making process. Think of a recent high-involvement purchase you made that involved every step in the process. Discuss each of the steps, especially the information search and evaluation of alternatives. Be sure to support your claims with specific references to the Learning Resources and your prior experience.
In formulating your answer, consider the following questions:
·         Identify and define the factors that affect the amount of time consumers spend in conducting an external search. Explain why.
·         What new trends in the consumer buying environment affect consumer purchasing decisions?

The brand analysis should be on the car brand Porsche. Do it from a marketing point of view, like what the brand offers.
These are the 4 things you need to write about:
1.     Brand history (what makes the brand unique)
2.     Brand elements (choose some of its elements for analysis)
3.     Positioning of the brand (value proposition)
4.     Communication (how does communication build brand equity?)
This is the extended version, but you only need to do the basic version above. This is just to give the idea what these short topics are.
1.     Describe shortly the history of
the brand (origins, key stages in its growth, etc…) and the brand’s role
within the organization
2.    Identify all brand elements
(logos, symbols, characters, packaging, slogans, trademarks) and analyze how
the various branding elements are contributing to this current brand status
3.    Describe its position in the
market (create competitive analysis or a positioning map/ profile direct and
indirect competitive brands for points of parity and points of difference.)
4.    Apply one of the concepts of
brand hierarchy (customer–based brand equity pyramid, brand positioning and
values, and brand mantra) to describe the brand’s current status.
5.     Identify the inherent
attributes of the product/idea/service (pricing, communications, distribution
policies, other relevant marketing activities)!
Use at least 3 sources and reference them correctly, do Times New Roman 12 size double spacing.

Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline.  Include the following elements: 
Part A Specific campaign objectives (2 or more) 
Part B Identification of the target audience
Part C Description of a concept for the message (content) based on the target audience
Part D Description of the social media marketing activities
Part E Once you’ve completed your outline, also draft an introduction for your plan that explains why the social media initiative is important and how it integrates into the overall marketing activities of the business.

*****PLEASE READ ALL DIRECTIONS AND OPEN ALL FILES*****
MT450M2-2: Evaluate consumer and business opportunities using market research.
School Book:  Marketing Management (16th ed.) Kotler, P., Keller, K. L., & Chernev, A. (2021)
16th EDITION
GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English.
Read the fictional scenario and address Parts 1 and 2 of this competency assessment.
Sybil’s Artificial Flowers* – The Gift That Keeps on Giving
In 2021, Sybil Jones put the final touches on a product she had worked on for years in her garage. Sybil graduated with a degree in chemistry from a well-known school in Indiana. However, she has always had an entrepreneurial spirit. Initially called Sybil’s Artificial Flowers, the product broke new ground by creating patented, artificial flowers that look real and smell like a flower. In other words, roses smell like roses, and tulips smell like tulips. However, Sybil’s flowers will never expire. The scent typically lasts three months and can be replaced with new scented cartridges. As a lover of flowers and the environment, Sybil has always felt flowers should remain on the earth.
She launched a website and opened a small store in a strip mall at the beginning of 2022. With modest sales, Sybil hired several employees to assist with manufacturing, sales, and administrative duties. In the summer of 2022, a popular morning show interviewed Sybil about her new product. This interview led to many other popular media coverage, in magazines, blogs, and podcasts. Because this product was starting to break on a national scale, she could secure a business loan for $500,000. Sybil’s biggest concern was her lack of business knowledge, mainly in marketing.
Sybil has just hired you as a marketing manager/consultant to assist her in taking the business to the next level. In your initial consultation with Sybil, she suggested that many sales were purchased as gifts. Another segment of customers applied to the home furnishings category. The raw materials required for artificial flowers are paper, cotton, parchment, latex, rubber, sateen (for large, bold-colored flowers and arrangements), and dried materials, including flowers and plant parts and berries, feathers, and fruits. For more upscale silk flowers, silk, rayon, and cotton are the fibers of choice. The cartridges that provide the scents are produced in Sybil’s manufacturing facility.
Generic Goals
Sell several hundred thousand units.
Create awareness of new product line to new, prospective clients.
Incorporate digital marketing.
Hire more employees.
Target B2B clients
Identify the best distribution model for selling to customers.
Part 1: The more you know about your customers, the better your position is to serve them and create a marketing strategy. In your initial consultation with Sybil, you asked about her customers. You realized Sybil did not understand her customers well, what motivates them, the influencers on customer purchases, and the purchase decision process. Using the concepts as discussed in Chapters 3 and 4, as well as secondary research, address the following items.
Checklist:
Investigate three consumer characteristics (cultural, social, and personal) influencing consumer buying behavior for Sybil’s products.
Investigate how the four consumer psychological factors: motivation, perception, emotions, and memory influence consumer buying behavior for Sybil’s Artificial Flowers.
Illustrate the five-stage model of the consumer buying process as a diagram for Sybil’s Artificial Flowers.
Compare and contrast at least five differences between B2C versus B2B for Sybil’s Artificial Flowers.
Part 2: You realize you do not have all the information you need to understand your customers, particularly in the area of B2C. Kotler et al. (2022) suggest that to take advantage of all the resources and practices available, good marketers adopt a formal marketing research process that includes five steps:
Define the research problem.
Develop the market research plan.
How you will collect the information.
How you will analyze the information.
How you will come to a decision.
Using the concepts addressed in Chapter 5, address the following items.
Checklist:
Compose the research problem for Sybil’s Artificial Flowers.
Create the research plan using secondary and primary data.
Evaluate secondary data; what does secondary data suggest in terms of market size, growth rates, consumer and business opportunities, and trends for this industry?
For primary data, include whether you will utilize qualitative, quantitative, or both.  
Defend your rationale for each choice.
Provide a list of ten questions (open- and close-ended) to help Sybil better understand her customers.
Explain how you will collect the information for the sampling plan, contact methods, and data mining.
Evaluate the consumer and business opportunities based on your initial research.
Directions for submitting this assessment: Combine Parts 1 and 2 into a 900- to 1,150-word informative essay with additional title and reference pages. Use the current APA format and citation style for any short quotes or paraphrases with accompanying references. 
Minimum Submission Requirements
Proper notification of any resubmission, repurposing, or reworking of prior work per the Purdue Global Student Coursework Resubmission, Repurposing, and Reworking Policy Resource.
Is an informative essay addressing all the checklist items in a Microsoft® Word® document.
Is written in Standard English with correct spelling, grammar, style, and mechanics.
Has a purpose clearly stated in your introduction statement.
Demonstrates logical and appropriate transitions from one idea to another.
Is highly organized, logical, and focused.
Includes additional title and reference pages in current APA format and citation style.
Plagiarism
Plagiarism is an act of academic dishonesty. It violates the University’s Code of Student Conduct, and the offense is subject to disciplinary action. You are expected to be the sole author of your work. Use of another person’s work or ideas must be accompanied by specific citations and references. Whether the action is intentional or not, it still constitutes plagiarism.

Part A The term “metrics” is commonly used by digital marketers. Explain your understanding of the meaning of the term.
Part B List and describe the specific metrics that measure traffic, audiences, and campaigns. Which ones do you think are most important?
Part C Using a mobile site or app with which you are familiar, describe a scenario that tells the story of how one user segment would behave on a visit to the site—their customer journey using the app. When you are satisfied that your scenario represents behavior of one segment adequately, identify the metrics that would be useful in ascertaining if the segment’s needs are being met and if the customer experience for this segment is satisfactory.

– Initial DQ Response – 
DQ’s must address ALL aspects of the question and be at least 175 words. 
Respond to the following in a minimum of 175 words: 
In what ways does geographic location affect the selection of distribution channels?
Provide an example of how geographical location can affect your selection of distribution channels. 
What relationship does this have with the success of the 4 P’s?
Responses must be 75-100 words and all DQ’s. Be constructive and professional.
Please cite all research sources in APA format. You can access the Reference and Citation Generator through links found on your student home page , in the CWE, and in the library.
Trevor 
Hi Class,
Geographic location influences how products reach consumers, which makes it important to consider when choosing distribution channels. Because there are fewer physical stores in remote or rural areas, businesses may rely more on direct methods like online sales and deliveries. Because of the improved infrastructure and dense population, cities often use a mix of direct and indirect channels, including wholesalers, retail locations, and internet platforms. To guarantee that customers can readily purchase and receive support for their products, a company that sells farm equipment, for instance, might work with regional dealers in isolated areas. The same business may effectively reach a larger audience in metropolitan areas by utilizing large retailers and internet sales.
The success of the 4 P’s(Product, price, place, and promotion) is impacted by the distribution channels selected. Place guarantees the products’ availability for purchase. Choosing the appropriate channels lowers transportation and storage expenses, keeping prices competitive. A well-crafted promotion can focus on particular areas, and ensuring that the product is supported and available in the appropriate places increases sales and customer satisfaction.
Reply
Tri
Geographic location plays a crucial role in determining the most effective distribution channels for a business. The choice of distribution channels is heavily influenced by several geographic factors, including population size, infrastructure, consumer preferences, and legal guidelines. Consider a company selling high-end fashion accessories. Their distribution strategies may vary significantly based on geographic location. In large cities, the company might utilize traditional methods, such as high-end department stores and boutique shops, to leverage the concentration of affluent consumers and robust infrastructure. In small towns, the company might focus on specialty websites catering to niche markets or open boutique storefronts that offer a unique shopping experience tailored to local tastes. For remote areas, the company might prioritize online sales, utilizing e-commerce platforms to reach consumers who do not have easy access to physical stores. The choice of distribution channels, influenced by geographic location, directly impacts the effectiveness of the 4 P’s. Products may need to be tailored based on the distribution channel and geographic location. For instance, durable packaging is essential for products distributed to rural areas with challenging logistics. Distribution costs vary by geography, affecting the final price. The company also needs to ensure products are available where and when consumers need them, whether in urban retail stores, rural markets, or online. Promotional strategies must align with the distribution channels and geographic considerations.
Reply

Describe the quantitative and qualitative data provided in the spreadsheet. What kinds of information are you able to gather using the data provided? Your response should be 50–100 words.
BI
Type your response here.
Explain what you can determine about the company’s employees from the spreadsheet. What story does the data tell you? Your response should be 100–200 words.
BI
Type your response here.
What questions emerged from your interpretation of the data? Your response should be 50–100 words.
BI
Type your response here.
Explain how the data you interpreted helps you understand how the company is using its financial resources. Your response should be 50–100 words.
BI
Type your response here.
In thinking about developing a strategy to reduce human resources expenses, what additional data would you like to see? What gaps in information do you notice in the employee performance data? Your response should be 50–100 words.
BI
Type your response here.
What additional primary and secondary sources would help the company make a decision? Your response should be 25–50 words.
BI
Type your response here.
What strategy would you recommend in order to reduce the budget by 10 percent? Your response should be 50–100 words.
BI
Type your response here.
Describe how you have used data to determine a strategy to reduce costs. Your response should be 50–100 words.
BI
Type your response here.
If you used any research sources to inform your strategy, you must list them using APA Style. When you download your report as a Word document, your references will automatically be formatted with double-spacing and a hanging indent.
BI
Type your references here. If you did not use any sources, type “None” or “N/A”.
(this part needs to be done by thursday:)
or this discussion, imagine you’ve taken on the role of a manager at an engineering company. You’ve been approached by a supplier of goods—one you haven’t worked with before. The supplier shows you the new software package it is launching in a few months, and it piques your interest. The demo of the new technology shows you how it could really help your team design and develop projects faster. It also includes many add-ons for items that your company is not currently working on, but that your intuition says it should be.
The supplier’s study says that 90 percent of your industry will be transitioning to this new technology in a couple of years, and that if your company doesn’t move forward with it, you will fall behind. You are eager to grow revenue, develop your team, and wow your clients. The supplier says it is not making the new technology available to your competitors because it would prefer to partner with a prestigious company like yours. You think the supplier’s representative is knowledgeable about the new technology and your industry, and you enjoy the conversations you’ve had, but you still feel uneasy about making a decision on whether to partner with this new supplier.
In your initial post, address the following:
What research steps need to take place before you can make a decision?
How would you use qualitative or quantitative data to help you make a decision? Explain the difference between these two methods.
How would you use primary and secondary sources to support your decision? Explain the difference between these two source types.
In response to at least two of your peers, address the following:
Can you spot bias or illogical or unethical arguments your peer’s initial post? Explain your response and give examples.
In a report by the U.S. Department of Commerce, the U.S. economy contracted at an annual rate of 4.8% in the first quarter of this year. For this assignment, you will take on the role of an HR manager at an air transportation supply company. The company is currently struggling with a significant loss of revenue and considering operational costs. You have been asked to analyze employee performance over the last year and make sense of the data.
Using a summary (provided below) of the company’s employee salaries, bonuses, and performance data, address the following rubric criteria:
Interpretation: Discuss your interpretation of the data.
What questions emerge from your analysis of the data?
What story can they tell about the company’s employees?
Analysis: Explain how the provided data helps you understand your employees and how the company is using its financial resources. Identify potential gaps or issues in the data.
What is the quantitative and qualitative data telling you? Are there any underlying issues or perspectives?
What is the data not telling you?
What additional primary and secondary sources would help the company make a decision?
Conclusion and related outcomes: Describe how you have used data to determine a strategy. Use evidence to support your explanations.
What would your strategy be if you were asked to recommend a 10% reduction in the budget?
How would you synthesize and defend your decision process?
This resource will assist you as you complete your paper.
Air Transportation Supplier HR Performance Data Spreadsheet. This summary table of your company’s HR performance data will inform your work on this assignment.
What to Submit
Complete the Making Decisions and Overcoming Bias Using Research worksheet in your Soomo webtext, download your completed work, and submit it in Brightspace for instructor feedback. You should write using a professional voice, and any sources should be cited according to APA style. Your assignment must be between 400 and 800 words in length.

Task summary
You will draw on all you have learned about the theory and
practice of strategic marketing to develop a marketing plan that
reflects and responds to seminal questions on business related to strategic
marketing. Your marketing plan will be designed to meet the
needs. Your plan will be presented in the form of a business report (with a
specific structure) and be no more than 2500 words long (excluding title page,
references and appendix). You need to have roughly 4 references per 500 words.
The report will be evaluated using the attached criteria
rubric.
In completing this task, you are expected to draw upon
broader knowledge about marketing. Including references to other readings to
support and contextualise your opinion is required.
Task description
You are expected to reflect and respond to seminal
questions on business related to strategic marketing. An important aspect of
this process of reflection involves bringing your ideas together and applying
them to a relevant scenario. This will demonstrate your capacity to assimilate
knowledge in these disciplines and fields of scholarship. A capacity to develop
an argument is necessary to clearly present your ideas to an audience
unfamiliar with your concerns. Support for your ideas will involve mustering
evidence to demonstrate how the practice is informed by theory and critical
analysis.
Your task is to undertake market research to identify a
suitable marketing strategy for a product or service within your organisation
(see below). Your marketing strategy will be in the form of a business report
and include the following sections:
FORMATTING YOUR
ASSESSMENT
Title page
Executive Summary (200-300 words):
The executive summary is a condensed version of a business document that
summarises a longer report or proposal (e.g., what is the background
information, analysis and main recommendations?).
Introduction and problem statement (200-300 words):
Provide background information of your chosen organisation. Reflect on the
background to the strategic marketing initiative and identify the problems the
product or service is facing, e.g., What is the problem, and why is it
problematic? Is it lack of awareness, pricing, distribution or other problems?
Consider the organisation’s corporate strategy and explain how this connects to
the strategic marketing strategy and plan.
Situation analysis (600-700 words):
Using tools (such as SWOT and PESTLE analysis) identify
factors that might support or hinder how the marketing strategy is devised,
executed and evaluated.
Objectives (100-200 words):
In designing a solution to the meet the market, set 2-4 realistic marketing
objectives. Relate the objectives to the identified problem and situation
analysis. All objectives should be described using the SMART
approach.
Market segmentation analysis (400-500 words):
Identify the relevant market segments, targeting, brand prioritising and
product positioning to develop potential distribution channels and
communications campaigns.
Marketing mix strategy (500-600 words):
Develop a marketing mix strategy that covers specifics of the product, price,
place and promotion aspects.
Implementation and evaluation (400-500 words):
Given your analysis and discussion so far, provide some recommendations that
the chosen organisation can undertake. The implementation plan should consider
the effectiveness of the overall marketing strategy and explain how
organisational resources are used to accomplish the marketing mix strategy and
objectives. Also consider the legal, ethical and societal influences that
impact on the effectiveness of the marketing strategy.
Conclusion (100-200 words):
Includes a summary of the key points of your marketing plan.
Evidence
of research and reference list:
Draw on readings and marketing concepts/theories to support key points in your
marketing plan. References should include sources such as journal articles,
textbooks and useful websites such as the Australian Bureau of Statistics,
Austrade, CIA Factbook, Doing Business and any state or Commonwealth authority
websites.
Your organisation: AI
Robotics
You are the head of the marketing department for AI
Robotics. The Research and Development unit has recently unveiled a driverless
car. Your company has made the decision to enter the driverless vehicle market
niche with this new vehicle. The company’s board has expressed concern about
the potential negative impact of recent media reports about incidents involving
driverless vehicles. They have asked you to prepare a report on your marketing
plan for a small fleet of autonomous vehicles.
To begin with
Read this selection of articles on Driverless
Cars from “The Conversation”. Read enough
articles until you feel familiar with the topic (you do not need to read
them all). https://theconversation.com/au/topics/driverless-cars-11740
Watch a video on ‘The Future of Driverless Cars’

Reports must follow the APA 7th edition referencing style as
specified in the APA abridged guide available from CQUniversity’s referencing guides page
Your entire report must not exceed 2500 words (excluding title page,
references and appendix).

Questions for Final Assignment of  6263 Destination Marketing
This self-reflective topical assignment effectively addresses course learning outcomes in the syllabus for TSTD 6263.
This means that students are required to reflect on how the topic of the question, its context, and the answer to the question have impacted their learning experience and future learning approach. To that end, students are requested to engage their answer to the question with their own understanding and appreciation of the topic so it effectively integrates critical analysis and reflection under the guidance of literature in the social sciences, particularly articles published in the top international tourism and hospitality journals. 
Reflection is about careful thought. This examination question is about just that: reflection, a way of debriefing your experience with this course, and in view of the topical question, your experience with one aspect of the course. The kind of reflection that is valuable to leaders and managers involves: 
the conscious consideration of beliefs and actions; and 
the analysis of those beliefs and actions for the purpose of learning, here in the specific area related to the question on Destination Marketing
In other words, your reflection is about engaging your thought process about a particular​       topic, its theoretical underpinnings, and everything associated with it, with your learning experience as related to the course learning outcomes you are expected to achieve in this course. 
What you need to do when answering the question:
Relax
Untangle and sort through your own observations and experiences with the course  topic (before, during, and after you went through the content of that topic) 
Consider multiple interpretations (this is a thinking process that requires the application of critical thinking, analysis, and metacognitive skills) 
Put yourself in a ​mindset of curiosity​ where you are eager for valuable insights 
​Create meaning​ specific to the topic content and that will become ​your learning
Final Assignment Questions:
Please critically examine “VISITCANBERRA DESTINATION MARKETING STRATEGY 2015-2020”. Based upon your analysis, you should answer the following questions:
What are the weaknesses of the destination marketing strategy? If you were a member of the destination marketing strategy team, how would you have overcome those weaknesses that you have identified? The identified weaknesses should be explained under several sub-headings in brief.
What are the strengths of the destination marketing strategy? The recognized strengths of the destination marketing strategy should be explained with logical reasoning under several sub-headings in a nutshell.
You can access the “VISITCANBERRA DESTINATION MARKETING STRATEGY 2015-2020” through the following link:
VISIT-CANBERRA-Marketing_Strategy_20 Pages_2015-2020.pdf  
You should use double-space. Word limits on this assignment are 1100 words.
You are strongly recommended to create your own style and approach to answer the questions given in the context of your final assignment. However, if you prefer, you may follow the following template given below.
Critical Content Analysis of VISITCANBERRA DESTINATION MARKETING STRATEGY 2015-2020
Table of Content
Weaknesses of the destination marketing strategy
A
B
C
Etc.
Recommendations for overcoming the identified weaknesses
Recommendations for A as weaknesses of the destination marketing strategy
Recommendations for B as weaknesses of the destination marketing strategy
Recommendations for C as weaknesses of the destination marketing strategy
Etc.
Strengths of the destination marketing strategy
A
B
C
Etc.
Conclusion
References
Good Luck
Cevat Tosun, PhD
Director, MSTHEM & MTA Program
Eisenhower Chair and Professor of Tourism Studies and Management