Category: Marketing

I will send questions one by one. you write it and send it to me and I will write it in my online assignment book. References must be done thru Google scholar. if you have Google Scholar even better.This assignment is confusing so bear with me. I will explain as it goes. so I will send question by question and you will answer.

The Product’s Value Proposition–Part 1
This assignment is due in Unit 8, but start Part 1 now.
According to Kotler et al. (2022), well-differentiated products can create a significant competitive advantage. Therefore, creating a distinctive aura for a product helps distance it from competitors. Moreover, marketers must have strong pricing strategies to remain profitable and competitive.
This week, you will start working on Part 1 of your Unit 8 Assignment. You will complete Part 2 in Unit 8 and submit Parts 1 and 2 as one document in Unit 8.
You will be assessed based on the following Course Outcomes:
MT450-4: Design a product’s value proposition using branding, pricing, and sales promotions. 
GEL-8.03: Apply critical thinking to formulate a logical solution to a problem.
Before beginning this assignment, complete the following learning activity/tutorial, which focuses on value proposition, branding, pricing, and sales promotional strategies. Be sure to refer to the readings in this unit to assist you in this area and to review the learning activity below.
Access the Learning Activity
Assignment
Your complete Unit 8 Assignment should be a 900- to 1,150-word essay (with additional title and references pages) consisting of parts 1 and 2 using correct grammar, spelling, and the current APA format and citation style. 
In the following assignment, you are presented with two scenarios. Choose one of the scenarios for this assignment as seen on the tabs above. In each case, the company is struggling to develop a product and pricing strategy. Read the scenario and address the checklist items in line with the goals of a hired marketing consultant by the company owner. 
Generic Goals:
Sell several hundred thousand units.
Create awareness of new product line to new, prospective clients.
Incorporate digital marketing. 
Hire more employees.
Target B2B clients.
Identify the best distribution model for selling to customers.
The company is struggling to develop a product and pricing strategy. 
Pizza in a Cone*
In 2020, Toni of Toni’s Pizza launched a new concept of eating pizza — pizza in a cone! Instead of eating pizza in its traditional form, the pizza dough is eaten like an ice cream cone. The cones are made through a patented device created by Toni. This technique allows consumers to eat pizza on the go with one hand. Therefore, the pizza does not drip with grease or sauce. The cones are personalized with whatever fixings the consumer desires. Market research indicated this product would be a huge success. The organization even started franchising the concept in 2021. Nevertheless, the company has had lackluster sales. Toni believes her company needs a better product and pricing strategy. 
Generic Goals:
Sell several hundred thousand units.
Create awareness of new product line to new, prospective clients.
Incorporate digital marketing. 
Hire more employees.
Target B2B clients.
Identify the best distribution model for selling to customers. 
*Disclaimer: The organization and any characters and brands depicted in this exercise are fictional. Any resemblance to real organizations, individuals, or brands is purely coincidental. This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such existing company or brand name. All trademarks remain the property of their respective owners. 
Checklist: (Note the checklists are the same for both scenarios.)
Part 1–Unit 7
Provide a brief introduction to your selected scenario and define the problem.
Describe attributes of how marketers can differentiate their products from their competitors.
Explain several attributes to your chosen scenario to differentiate your product.
Explain the packaging and labeling for your product.
Design a proposed product portfolio design, including width, length, depth, and consistency similar to Figure 8.1 in your text.
Part 2–(Parts 1 and 2 are due in Unit 8)
Integrate a service with your product using the five determinants of service quality. Provide specific examples for each determinant.
Describe the concept of branding.
Create a brand mantra for your product.
Design secondary sources of the brand referencing similar to Figure 10-1, using specific examples for your product.
Recommend three incentives to market your product to your customers.
Explain the pricing goals using the four common pricing objectives.
Recommend a pricing method.
Preview the Unit 8 Assignment grading rubric.
Directions for submitting this assignment in Unit 8: Combine Parts 1 and 2 into a 900- to 1,150-word essay with additional title and reference pages. Use the current APA format and citation style for any short quotes or paraphrases with accompanying references (see Unit 1 reading area for assistance with APA formatting and citation).

The market entry proposal starts with a PESTLE (Political, Economic, Social, Technological, Legal and Environmental) analysis. Your team must identify the country, multinational company, and the product or service you want to bring to market. The analysis for the proposal must have the following elements:
Political, Legal and Regulatory environment analysis: (Module 2)
a. Political system and structure
b. Legal system: International Law – common vs. code law
c. Stability of government
d. Future political risks, if any
e. Bribery and corruption risk/index
f. Intellectual property rights, enforcement of contracts
g. Evaluate ethical issues within the political, legal regulatory environment
The company you will be writing the paper on:
Company: Nike
Product: Sports Apparel and Footwear 
Country: Brazil, South America

The purpose of this assignment is to analyze how a brand uses marketing communication strategies to effectively communicate with the target market.
Continuing in the role of a marketing professional who has been tasked with using the study of consumer behavior to develop and effective marketing and communication strategy for TESLA. Conduct additional research related to brand marketing communication. Locate three examples of Internet advertising examples used by the TESLA (preferably those located on Youtube, Twitter, and Influencer advertising). Provide links to each example and explain the following in a 250-word summary for each ad.
Summarize the primary media and messaging used by the brand.
Discuss how these marketing communications help the consumer learn, form, and change attitudes related to the brand.
Explain how the brand attempts to affect consumer behavior through these marketing communication strategies.
APA style is not required, but solid academic writing is expected.
Please use to the assignments titled “Tesla’s Market Target Descriptions” and “Tesla Brand Summary” to understand what I have been working on past assignments.
Please use the the attached resources as references to support your thoughts. (BibliU.pdfs and The globalization of Tesla Motors a strategic marketing plan analysis.pdf)
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

i need to make a presentation on shift inc a transportation company basically i need to bring the competitors for shift inc and take about them 
who are they
latest social media activity 
what is there message
what was there last production video and how long from today it has been launched
how many followers
engagment
location 
what channels they are in 
the top 5 competitor i chose maybe you can change 
ekar 
idrive
key
budget
yelo 
i have attached a presentation template u can use also i have attached the competitors logo for u to see and if u want to change the competitor u can please make it very simple and easy and straight forward as marketing pressentations must be straight forward

Strategic Marketing Brief
The Course Project is a strategic marketing brief and summary presentation for a new product. Similar to a complete marketing plan, the brief includes topics such as the marketing mix and promotional mix. In contrast to a marketing plan, the strategic brief communicates these and other topics to a different audience. It addresses senior executives and investors rather than managers and frontline workers. As such, your brief will focus on why your marketing organization is doing what it is doing, rather than the details of what it is doing and how.
Although you will discuss tactical activities such as advertising and breakeven point, strive to communicate a high-level strategic perspective with your writing. To help gain that perspective in the context of marketing, be sure to watch the Week 2: PlayPosit, which discusses strategic leadership using marketing examples that have turned into goods, services, and ideas that are still in market today. As you watch the PlayPosit, focus on the question posed: Why does a product exist?
Begin by selecting a product and company to use as an example throughout the brief. By using one product and company, the research, organization, and presentation of your recommendations will be easier. Your product and company can be imaginary, or a business you would be interested in starting, or an existing product and company that are in market today. The product can be B2C or B2B, and the company can be any organizational structure. The product and company are not important, because they will merely serve as examples. That is to say, you’ll include the what and the how, but you’ll focus your writing about the why.
Guidelines
Use the following guidelines to plan and conduct your work.
Reference your textbook and conduct research using at least three additional authoritative sources from the DeVry LibraryLinks to an external site..
All work must be formatted in accordance with 7th Edition guidelines, and each draft must include a cover page and references page.
Drafts
Drafts are due at the end of Weeks 2, 4, 6 and 8.
Use Microsoft Word for all project draft submissions. Microsoft Word is available through the online student store, and free training is available at your convenience through the DeVry Library’s Ask A LibrarianLinks to an external site. service.
Each section should be about one page in length, so each draft should be about two pages in length.
For the final draft, resubmit all prior drafts of the project to submit all sections together in one comprehensive paper. The final draft, including all eight sections, should be no more than 10 pages in length.
Presentation
Presentation is due at the end of Week 8.
Use Microsoft PowerPoint for the presentation submission. PowerPoint is available through the online student store, and free training is available at your convenience through the DeVry Library’s Ask A LibrarianLinks to an external site. service.
The presentation should be 10 slides in length and include a cover slide, one summary slide for each of the eight paper sections, and one references slide.
Outlines
Follow the prompts in the Outlines below to write a paper and create a summary presentation that discusses the following topics for your product and company. Note that you do not need to answer the question prompts in the Outlines below verbatim. The prompts are intended to serve as a guide for the types of information you should include for each respective section.
Draft 1
Marketing Environment
Buyer Behavior
Draft 2
Insights and Segmentation
Product Strategy
Draft 3
Pricing Strategy
Distribution Strategy
Final Draft*
Promotional Strategy
Ethical Implications
*For your Final Draft, please resubmit the prior sections from Drafts 1, 2 and 3 to submit a comprehensive paper containing all eight sections.
Draft Outlines
Week Due Sections Description
Week 2: Draft 1 Marketing Environment
Analyze the dynamics of the marketing environment for your company’s product.
Summarize the marketing mix for your company’s product and explain which market orientation (or combination thereof) you will adopt in setting product strategy.
Who is the most influential actor in the microenvironment for your company’s product and why?
What is the most influential force in the macroenvironment for your company’s product and why?
Buyer Behavior
Determine the purchase decision process for the buyer of your company’s product.
What is the purchase process for your company’s product? Is it B2C or B2B? What stages of the buying process are most critical for the buyers of your product and why?
What are the strongest buying influences on the purchasers of your company’s product, and how can you use an understanding of those influences on your buyers to a strategic advantage?
Where does your company’s product fall on the diffusion of innovation curve, and what are the strategic implications of this on the marketing of your company’s product?

International Marketing Plan – Part 1
1. First, pick a product or service. This must be a family-friendly product and one that you know something about/are willing to research. Is this an existing product/service that you want to launch in a new market? Is this a new product/service that you are developing? Minimum three sentences
2. Is this a single product/service or are there multiple products under a single brand (e.g., Coke, Diet Coke, Coke Zero). What are the major features, benefits, advantages of your product/service? Minimum five sentences.
3. Where will you be selling your product/service? What country? Will you stick to a particular geographic region of the country? How much do you know about this country? If you don’t know much about this country, are you willing to do extensive research? You cannot launch your product in the United States. DO NO choose the United States as your launch market. Minimum three sentences.
4. Why is this country a good choice to launch your product/service? What is the customer potential for your product/service? Minimum five sentences
5. What are some of the methods you will use to research and learn the laws of doing business in this country? Minimum five sentences. Make sure it is a product that is not already in the country that you choose.
International Marketing Plan – Part 2
1. What is your product/service?
2. What is your launch market?
3. Use Terpstra and Sarathy’s Cultural Framework to analyze all eight factors as it relates
to the culture of your target market. List each factor and describe your analysis of that
factor in your target market below it. Minimum 2-4 sentences per characteristic.
4. Based on your analysis above what modifications will you make to your marketing plan?
Minimum 5 sentences
5. Please cite all sources using MLA and APA format.
International Marketing Plan – Part 3
1. What is your product/service?
2. What is your launch market?
3. What is your analysis of the economy of your target country? Would you classify the
economy as Developed, Emerging or Less Developed? Why? Minimum 3 sentences
4. Is your target country’s government looking to raise barriers to entry or lower barriers to
entry? Provide an example that supports your position. Minimum 5 sentences.
5. What a) legal, b) regulatory, c) geographic and d) operational (including insurance, taxes and
legal) restrictions do you have to overcome as you launch your new product/service in your new market? List each factor and your analysis of the challenges for each. What will you do to overcome these challenges? Minimum 10 sentences total
6. Is exchange rate risk a factor in your target market? Has the exchange remained stable over the past 5-10 years? Provide support for your position. Minimum of 5 sentences.
7. Please cite all sources using MLA and APA format.
International Marketing Plan – Part 4 What is your product/service?
2. What is your launch market?
3. What pricing strategy will you use to price your product? Support your chosen strategy.
Minimum 5-10 sentences.
4. What entry method will you choose to enter your chosen market?
5. Why is this entry method the best for your product/service? Support your choice. Minimum 5
sentences.
6. Describe disadvantages and potential problems you may encounter with your chosen strategy. Minimum 5 sentences.
7. How is your competition in the marketplace distributing their product?
8. Please cite all sources using MLA and APA format.
International Marketing Plan – Part 5
1. What is your product/service?
2. What is your launch market?
3. What will your online presence be? Will you use the Internet as a marketing tool, or will
you engage in e-commerce? How will you use the Internet as a marketing tool? If you choose to engage in e-commerce what are some of the strategies, you will use to manage your brand across multiple markets? Minimum 10-15 sentences.
9. Please cite all sources using MLA and APA format.
International Marketing Plan – Part 7
1. What is your product/service?
2. What is your launch market?
3. What are some of the metrics you will use to measure the success of your marketing
plan? Describe in detail. Minimum 10-15 sentences total. a. Sales
b. Profits
c. Return on Investment (ROI)
d. Social Media Metrics (which ones)? e. Net Promoter Score
4. Now that you have completed your full plan and have in depth knowledge what is one change you would want to make to ensure that your product launch is successful? Minimum 3 sentences

Hi,
I wanted to emphasize the importance of adhering to the supervisor’s comments included in the attached Word document when revising the manuscript. It’s essential that each part of the manuscript is clear and nothing seems out of place. Anything that is mentioned later needs to be properly introduced and explained as noted in the comments—nothing should seem to come from nowhere.
Additionally, please make sure the manuscript is straightforward and enjoyable to read, and that everything is correctly aligned and coherent. It is also important to avoid unnecessary repetitions and ensure that the manuscript is consistent throughout. Please ensure that only high-quality academic sources are used and check that all references are correctly formatted. I have also included a guide detailing what should be covered in each chapter and the overall structure.
As this is the final deadline for submission, please ensure that the manuscript does not require further revisions after this. If there are any questions or anything is unclear, do not hesitate to reach out.
Better now then when it’s to late 🙂
Thank you for your attention to these details, hope so much, that it will be good.
I’m also adding the source which we used for the model in our work, as it might be usefull

Hi,
I wanted to emphasize the importance of adhering to the supervisor’s comments included in the attached Word document when revising the manuscript. It’s essential that each part of the manuscript is clear and nothing seems out of place. Anything that is mentioned later needs to be properly introduced and explained as noted in the comments—nothing should seem to come from nowhere.
Additionally, please make sure the manuscript is straightforward and enjoyable to read, and that everything is correctly aligned and coherent. It is also important to avoid unnecessary repetitions and ensure that the manuscript is consistent throughout. Please ensure that only high-quality academic sources are used and check that all references are correctly formatted. I have also included a guide detailing what should be covered in each chapter and the overall structure.
As this is the final deadline for submission, please ensure that the manuscript does not require further revisions after this. If there are any questions or anything is unclear, do not hesitate to reach out.
Better now then when it’s to late 🙂
Thank you for your attention to these details, hope so much, that it will be good.
You are my last chance!
I’m also adding the source which we used for the model in our work, as it might be usefull

https://www.marketingweek.com/adidas-over-invest-marketing/# 
This is the article the tilitle of the article is 
Adidas pledges to ‘over-invest’ in marketing as CEO admits ‘we are not as good as we should be’