Home

WALL STREET JOURNAL (WSJ) PAPER and PRESENTATION
The Wall Street Journal (WSJ) is the most commonly read business paper read by
business professionals throughout the world. In addition, most business school students
and graduates are regular readers of this paper and you should be too, if you are not
already. This assignment involves a live presentation to the class via ZOOM. Copies of
the WSJ are available through the CSUN library. No purchase is required.
For this assignment, you will make an approximately 10 min presentation during
our Zoom class covering the following. SEE THE WALL STREET JOURNAL
GROUPINGS
1) Give the class a summary of the article selected (article must be published
within the past 6 months)
2) Clearly explain how the article relates to material from the course (Note: Only
using a PESTLE or 5 Forces course relation will result in a poor grade.)
3) Give a critical analysis of the article (what did you think of the article and
subject).
NOTE: Youtube or news based Videos are permitted as an embedded part of your
presentation but may not be more than 2 minutes long and must be
relevant to the presentation.
IT HAS TO BE TOPS 6-7 SLIDES NOT TOO MUCH WRITTEN ALSO NOT TOO LITTLE, INCLUDE PESTLE IMPORTANCE, YOU CAN ADD PICTURES, I ATTACHED A EXAMPLE OF THE POWER POINT
USE THE CHAPTE SLIDES TOO TO GET INFO AND USE THOSE TO RELATE
https://www.wsj.com/business/retail/adidas-investi…
IF YOU CAN NOT ACCESS THE ARTICLE I PROVIDED THE WRITTEN PART
Adidas Probes Allegations of Corruption in China Adidas
said it is investigating potential compliance violations in China after
receiving a letter alleging senior executives in the country received
millions of dollars in kickbacks from service providers.
The probe comes as the German sportswear company seeks to revive its fortunes in China as part of a broader effort to reinvigorate the brand globally.
Adidas
said Monday it received a letter flagging potential compliance
violations in China on June 7, and that it was now investigating the
matter with external legal counsel. A
letter circulating on Chinese social media accused Adidas executives in
China of receiving personal rebates from various marketing services
providers in the country. The authors of the letter claim to be longtime
Adidas employees in China.
“Adidas
takes allegations of possible compliance violations very seriously and
is clearly committed to complying with legal and internal regulations
and ethical standards in all markets where we operate,” a spokesperson
said.
The probe into the allegations was earlier reported by the Financial Times.
Shares in Adidas were down about 4% in early afternoon trading in Europe.
Adidas has faced a number of challenges in China in recent years, hurting its performance in what had been one of the company’s most important growth markets.
Extensive lockdowns and store closures during the pandemic led to significant sales declines.
Adidas’s position in the country was then weakened further in 2021 when it joined other Western companies, including H&M Hennes & Mauritz and Nike,
in pledging not to use cotton sourced from Xinjiang. U.S. and other
Western governments say authorities in the region have detained millions
of Uyghur and other minority people and subjected many of them to forced labor. Beijing has denied the allegations.
The German company’s stance on Xinjiang triggered a nationalist backlash against Adidas that has had a lasting impact on its sales in China.
Adidas, along with U.S. rival Nike, has also faced far greater competition from local newcomers such as Anta Sports Products and Li Ning, which are now taking a larger share of the Chinese sportswear market.
Last
year, Adidas’s sales in the region that includes China, Taiwan, Hong
Kong and Macau increased 8% on a currency-neutral basis to 3.19 billion
euros, equivalent to about $3.41 billion, accounting for roughly 15% of
the group’s total.
For
2024, Adidas has said it anticipates double-digit growth in underlying
sales in greater China while warning that momentum in the region has
been weaker than expected.