Services Marketing Positioning Discussion
1. Identify 1 Service related to Travel. 2.What specific service problem does the travel service overcome for the customer? What are the service attributes?
3. How does this service Position (create an image in the consumer’s mind) itself? If you were going to create a positioning statement, what would it be?
4. What is unique about this service compared to the competitors? How does their positioning help create differentiation of their product in the market? (Be specific)
5. Include a specific advertisement, direct marketing, a social media post, press release, etc… that demonstrates their positioning. How does this ad emphasize the positioning of the travel service? Point out specific attributes of the ad that demonstrate the positioning discussed. (Be specific)
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Title: Positioning a Travel Service in the Services Marketing Industry
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“Uncovering the Significance: An Exploration of Annotated Bibliographies and Literary Analysis” “The Relevance of the American Dream in Today’s Society: An Annotated Bibliography on The Great Gatsby”
What is an annotated bibliography?
A bibliography is a list of sources (books, journals, Web sites, periodicals, etc.) one has used for researching a topic. A bibliography usually just includes the bibliographic information (i.e., the author, title, publisher, etc.).
An annotation is a summary and/or evaluation. Therefore, an annotated bibliography includes a summary and/or evaluation of each of the sources. For our purposes, your annotations should do all of the following:
Summarize: Some annotations merely summarize the source. What are the main arguments? What is the point of this book or article? What topics are covered? If someone asked what this article/book is about, what would you say? The length of your annotations will determine how detailed your summary is. For more help, see information about paraphrasing sources.
Assess: After summarizing a source, it may be helpful to evaluate it. Is it a useful source? How does it compare with other sources in your bibliography? Is the information reliable? Is this source biased or objective? What is the goal of this source?
For more help, see information about evaluating resources.
Reflect: Once you’ve summarized and assessed a source, you need to ask how it fits into your research. Was this source helpful to you? How does it help you shape your argument? How can you use this source in your research project? Has it changed how you think about your topic?
What should I research?
An annotated bibliography is a common step towards writing a research paper, because it allows you to compile and evaluate sources, while reflecting on how they may shape or change your argument. Doing this “pre-work” usually makes a final research paper much more focused, polished, and valuable because you will not be merely rewriting arguments that have already been made.
In order to begin your research, you do need to have an idea of what you are looking for. For our purposes, you should focus your research on the literary analysis of a text (short or long) that we have read this year. Most good research starts from a point of confusion or interest.
For example, if I was captivated by Fitzgerald’s presentation of gender and identity in The Great Gatsby, I might begin my research there. Perhaps I know that I really enjoyed the book and think there is a lot of value in it, but I’m not sure how to reconcile Fitzgerald’s criticism of many aspects of society with his apparent belief that women are generally careless and worthless. If those are my thoughts, I may begin by looking for feminist interpretations of The Great Gatsby to see what research and analysis has already been done in this field. From this, my interpretation should develop through my critical consideration of various sources.
If I was particularly captivated by Gertrude’s character in Hamlet but don’t really know why she is thematically significant, I may start with “Hamlet Gertrude significance” and see what comes up to guide my research from there.
For another example, maybe you recall that in my class last trimester, we were not able to spend very much time discussing the significance of music in Beloved. You may start your research by simply looking up “Beloved Toni Morrison music” to see where that leads.
The goal is NOT to find a single essay that gives an answer to what you are thinking about. The goal is to engage with multiple pieces of scholarly writing in order to further develop and complicate your own thinking so that you are ultimately able to present a unique and nuanced interpretation of a text. Think of this as an ongoing conversation between you and other literary scholars. I recommend utilizing Proquest (accessed through the SLOHS library page) and/or Google Scholar for your research.
How should I compile my sources?
First, you need to put into words your research focus. In one paragraph, explain what you are researching and why. To conduct good research, you need to be able to explain what you are researching with specific language AND why that research focus is important (which is to say, what is the question that you are trying to answer for which there is no answer yet). This paragraph, called an “abstract” in formal research writing, is essentially an argument for why your research matters.
Once you have established your research focus, you should read many different papers that may be relevant to your topic. As you read through different articles, you will likely realize that some are not helpful for your purposes, some have a few details that might help you, and some are perfect for your research focus. Throughout your research process, you should identify at least six sources that are in some way relevant/helpful to your research focus.
Among the sources that are at least in some way relevant/helpful, you should make sure to meet the following criteria:
At least one source is from the last five years
All sources have a works cited/bibliography, a listed author and publisher, and are at least three pages in length
For any sources published before 2000, you will need to address why that article is still relevant (or why any work on the topic hasn’t been done since then) in your annotation
Finally, how do I turn these sources into an annotated bibliography?
Entries should be written in proper MLA format, listed alphabetically, with the annotation written directly below each entry. You should have at least six entries, and each annotation should be approximately 150-300 words. See example of formatting here.
Graded for the following:
10 pts for research focus (abstract) – clear, interesting, establishes importance
30 pts (5 for each entry) – source is appropriate and the annotation summarizes, assesses, and reflects on the sources
10 pts for MLA formatting – includes entries, header, heading, spacing, and font
50 pts total
SOURCES HAVE TO BE FROM GOOGLE SCHOLAR
The topic is the great gatsby, and how the american dream pertains to society today. -
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Dig Deeper: Understanding PTSD in Survivors of 9/11 Component One: Link to article: https://www.psychologytoday.com/us/blog/understanding-ptsd/201109/ptsd-in-survivors-
The Dig Deeper assignments have five components, each worth 5 points.
Component One
Find an article or video related to one of the provided topics for the week.
Provide a link(s) to the material that you have uncovered that will help us all have access to reading (or watching or listening) for ourselves.
This link must be one that is available to the public and does not require a password, or a fee, to access.
Component Two
Give a seven to ten sentence recap of what the material covers.
Include what is important about the piece that you have chosen, and what it adds to our understanding of the topic that was not provided in the assigned readings.
Component Three
Talk about your interest in the subject: why did you choose it?
What did you know about the subject before digging deeper, and what new information did you gain from your exploration?
Was what you found consistent with your prior knowledge or did it in some way change your perspective of the subject?
This section should also be seven to ten sentences.
Component Four
Give a seven to ten sentence description of how we currently view this topic and what changes have happened in the decades since. Some examples:
If you choose a political policy, is it still in effect? Has it changed over time? How did it change the world, for better or for worse, for the people who were impacted during the era we are focusing on?
If you choose a diagnosis, has the criteria required to be diagnosed changed? Do we view the diagnosis in the same way that we did during the era we are discussing? Has the stigma of carrying the diagnosis changed, for better or worse?
If you choose a treatment or medication, would you consider it an acceptable course in treating the intended diagnosis? Does it seem archaic and inhumane? Have the methods we use currently for the diagnosis changed?
If you choose a cultural item, how is it still impacting the world that we live in today?
Component Five
Include a reference using APA formatting for the material you are sharing.
So, choose a topic that has been included in the material for the week, and get digging.
below is the article provided by my professor, just copy and paste into google. it should be the first one to pop up. There needs to be a second article that relates to this one.
PTSD in Survivors of 9/11 | Psychology Today -
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“Developing Your First Draft: Synthesizing Your Annotated Bibliography into a Coherent Content Outline”
This week we will work towards the development of your first draft. This is a synthesis of the information you developed in your annotated bibliography. Plugging that information into your content outline is as simple as copy paste. Please watch the video provided in the content. The video has a lot of good instruction on how to insert your annotated bibliography information into your outline. PLEASE NOTE THAT THE EXAMPLE BEING DEMINSTRATED IS FOR A HIGH SCHOOL ESSAY PAPER SO DO NOT FOLLOW THE ESSAY FORMATTING. YOUR ASSIGNMENT IS AN APA PAPER NOT AN APA ESSAY. Set up you paper in APA then Copy and paste your outline into that document then you will begin editing (The editing instruction in the video is very good). Add your information line by line and insert your citations. Each section of your outline should have corresponding annotated literature from your literature search from week 2 and your annotated analysis of that literature from week 3. Please remember this is a rough draft so it is most important you get your information into a synthesized coherent format. You will refine this draft in week 5 after you receive feedback. So to clarify you are to submit your rough draft which is the product of this synthesis of information Lit review and annotations into your content outline following the example instruction from the provided video. https://youtu.be/VeD-YijQ79o?si=e7c_1bqW2aE1VRU9
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“Geometry Project Review and Corrections”
I basically need someone educated in Geometry to go over my work and make any necessary adjustments. i will attach the full file of the project for all the directions. im very bad at math so my calculations probably don’t make much sense 🙁
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“Addressing the Health Needs of Vulnerable Populations: Interventions for Migrant Workers”
Purpose
The purpose of this PowerPoint assignment is to expand your knowledge about a vulnerable population. The assignment provides the opportunity to develop a PowerPoint presentation that identifies a health problem specific to a vulnerable population (ie. migrant workers) and interventions the community health nurse can implement.
Course Outcomes
This assignment enables the student to meet the following course outcomes:
1. Analyze the historical development of public health and ways that public health affects healthcare and the community. (PO1)
3. Analyze a focused assessment of diverse communities that may include physical, psychosocial, socioeconomic, spiritual, cultural, educational, health care, and environmental. (PO1)
4. Examine evidence-based practice and quality outcomes related to public health and community care. (PO6)
5. Engage in collaboration with various healthcare providers of care for communities, groups, and populations that take into account determinants of health, available resources, activities contributing to health promotion, prevention of disease and injury, and emergency preparedness. (PO2, PO5)
6. Investigate information systems and healthcare technologies that promote public health and community care. (PO3)
7. Examine the interrelationships among theory, practice, and research as a foundation for public health and community care nursing practice. (PO4, PO6)
Assignment Total Points
This PowerPoint assignment is worth a total of 270 points.
Assignment
In this assignment, the student will identify a health problem that is specific to a vulnerable population (ie. migrant workers). Evidence-based primary, secondary, and tertiary interventions will be identified to address the specific health problem for this population. The student will provide a PowerPoint presentation that includes an introduction and current evidence from the literature. A minimum of four current articles are required for support.
Guidelines for Content
1. Create a PowerPoint presentation using Microsoft PowerPoint.
2. Find four (4) current articles for supporting evidence of the selected topic.
3. Develop the following slides for your PowerPoint presentation.
a. Introduction (2 slides)
i. Describe the purpose of the presentation.
ii. Include the community health nurse’s role and responsibilities in the
importance of the health problem.
b. Supporting Evidence (2 slides per article)
i. Use at least 4 current articles for supporting evidence.
ii. Primary, secondary, and tertiary interventions must be supported.
iii. Prepare two (2) slides for each of the articles supporting your topic.
c. Conclusion (1 or 2 slides)
i. Summarize the presentation and do not introduce new information.
4. Reference Slide (1 or 2 slides)
a. Must place in-text citations on slides.
5. Adhere to APA format
Format for PowerPoint
1. Text Guidelines
• Adhere to 6 x 6 Rule
o No more than 6 words per line.
o No more than 6 lines per slide.
• Times New Roman or Verdana font.
• Font size between 14 and 24.
• If using graphics or pictures, limit one per slide 2. What to Avoid on a Slide?
• Avoid long sentences.
• Avoid fancy, script-type fonts because they are hard to read.
• Avoid abbreviations and acronyms.
• Do not use all capital letters because the word is difficult to read.
3. Must have a minimum of 12 slides. -
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Business Plan for Starbucks Corporation
Directions: Select and then research a company or organization (starbucks) for this assignment business plan. Report what you found as required per section noted below. Label each section prior to your writing about it. Any information you copy as a quote needs to be acknowledged on a Bibliography in Section 9 Appendix. Keep in mind, “what you learned” will be at the very end of this assignment. Make sure you start your “business plan” with a Cover Sheet which is to contain the name of business you chose along with your name; class name plus time; and date (see sample format). Submit and upload your “plan” AS A WORD DOC ONLY—otherwise problems in grading it. REQUIRED MINIMUM of 8 PAGES
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“The Moral Dilemma of Believing in God for Practical Advantage: Exploring the Arguments and Implications”
topic: Is it morally permissible to believe in God just because it is to your practical advantage to believe? Why or why not? What does the argument against believing in God without sufficient evidence look like? Is it plausible that God would look kindly on atheists and agnostics to because they refuse to believe without evidence? After all, aren’t they simply using God’s gift of reason to arrive at their decision?
sorry for the late notice I have an injury and have been in a lot of pain was in the hospital. really need help -
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“Analyzing the Impact of Social Media on Consumer Behavior: A Statistical Report”
Hi ,
looking for a professional report with some statistics , visual aids and graph , the report description is already attached . -
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Our Services 🛠️
– Custom Essays: Receive personalized, well-researched essays crafted to meet your specific requirements.
– Research Papers: Get comprehensive and detailed research papers that showcase your knowledge and analytical skills.
– Assignments Help: Struggling with assignments? Our experts can help you complete them on time and to a high standard.
– Editing & Proofreading: Ensure your work is polished and error-free with our professional editing and proofreading services.
– Consultation: Get one-on-one guidance and support from our experienced academic advisors.
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– Experienced Writers: Our team consists of professionals with advanced degrees and extensive experience in academic writing.
– Original Content: We guarantee 100% original and plagiarism-free work, tailored to your specific needs.
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“Exploring the Immigrant Experience: A Reflection on the Oral History of a Foreign-Born Subject”
A. Assignment Overview
Total 40 Points
Paper can include copies of photos of the subject. You’ll be graded on your ability to reflect on your foreign-born interview subject as part of the Oral History project.
*No external sources. Base your response on the author’s conversation in the assigned book and, as an add-on, you can tie in lectures, multimedia, and your own personal experiences, stories, and examples.
B. Essay Guidelines (40 Points)
THE FORMAT (40 Points)
Introduction (80+ words) (5 points)
– Who is your foreign-born subject? Why did you chose him/her/they?”
– Present your thesis: overall argument or main concept(s) reflected in the person’s story.
Short Oral History (400+ words) (15 points)
– Give brief narrative – can be autobiographical or biographical.
– Identify any key themes, chronology, or topics
– Present subject’s origin/birth country.
Reflection & Analysis (220+ words) (20 points)
– Place narrative in historical perspective. Do some research on the birth country during the decade the parents gave birth to subject in order to help you gain perspective and context for the person’s story, constraints, and needs.
– What does this story tell us about certain themes in marginalized or disenfranchised communities in U.S. History?
– Link to course material and concepts.
You can combine or intertwine section #2 and #3. Another way is to write section #2 as an overview or big picture and when I start section #3 go into more detail into specific aspects of their story using course concepts to organize each paragraph. In short, most students write the essay in the order presented above (1, 2, 3). C. Non-Essay Alternative
Tired of writing? How about you submit a video?
In lieu of a paper, you can submit a video recording.
The video submitted must:
Meet all guidelines stated above.
Include a 10+ slide presentation.
Uploaded and submit a YouTube link.
See example video (different class, different assignment)
Some important information:
Students don’t need to be seen (show face) in the video.
Slides must be viewable and readable in the video.
Professor is unavailable to assist with troubleshooting.
Do NOT upload video to Canvas.