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MT450M2-2: Evaluate consumer and business opportunities using market research.
School Book: Marketing Management (16th ed.) Kotler, P., Keller, K. L., & Chernev, A. (2021)
16th EDITION
GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English.
Read the fictional scenario and address Parts 1 and 2 of this competency assessment.
Sybil’s Artificial Flowers* – The Gift That Keeps on Giving
In 2021, Sybil Jones put the final touches on a product she had worked on for years in her garage. Sybil graduated with a degree in chemistry from a well-known school in Indiana. However, she has always had an entrepreneurial spirit. Initially called Sybil’s Artificial Flowers, the product broke new ground by creating patented, artificial flowers that look real and smell like a flower. In other words, roses smell like roses, and tulips smell like tulips. However, Sybil’s flowers will never expire. The scent typically lasts three months and can be replaced with new scented cartridges. As a lover of flowers and the environment, Sybil has always felt flowers should remain on the earth.
She launched a website and opened a small store in a strip mall at the beginning of 2022. With modest sales, Sybil hired several employees to assist with manufacturing, sales, and administrative duties. In the summer of 2022, a popular morning show interviewed Sybil about her new product. This interview led to many other popular media coverage, in magazines, blogs, and podcasts. Because this product was starting to break on a national scale, she could secure a business loan for $500,000. Sybil’s biggest concern was her lack of business knowledge, mainly in marketing.
Sybil has just hired you as a marketing manager/consultant to assist her in taking the business to the next level. In your initial consultation with Sybil, she suggested that many sales were purchased as gifts. Another segment of customers applied to the home furnishings category. The raw materials required for artificial flowers are paper, cotton, parchment, latex, rubber, sateen (for large, bold-colored flowers and arrangements), and dried materials, including flowers and plant parts and berries, feathers, and fruits. For more upscale silk flowers, silk, rayon, and cotton are the fibers of choice. The cartridges that provide the scents are produced in Sybil’s manufacturing facility.
Generic Goals
Sell several hundred thousand units.
Create awareness of new product line to new, prospective clients.
Incorporate digital marketing.
Hire more employees.
Target B2B clients
Identify the best distribution model for selling to customers.
Part 1: The more you know about your customers, the better your position is to serve them and create a marketing strategy. In your initial consultation with Sybil, you asked about her customers. You realized Sybil did not understand her customers well, what motivates them, the influencers on customer purchases, and the purchase decision process. Using the concepts as discussed in Chapters 3 and 4, as well as secondary research, address the following items.
Checklist:
Investigate three consumer characteristics (cultural, social, and personal) influencing consumer buying behavior for Sybil’s products.
Investigate how the four consumer psychological factors: motivation, perception, emotions, and memory influence consumer buying behavior for Sybil’s Artificial Flowers.
Illustrate the five-stage model of the consumer buying process as a diagram for Sybil’s Artificial Flowers.
Compare and contrast at least five differences between B2C versus B2B for Sybil’s Artificial Flowers.
Part 2: You realize you do not have all the information you need to understand your customers, particularly in the area of B2C. Kotler et al. (2022) suggest that to take advantage of all the resources and practices available, good marketers adopt a formal marketing research process that includes five steps:
Define the research problem.
Develop the market research plan.
How you will collect the information.
How you will analyze the information.
How you will come to a decision.
Using the concepts addressed in Chapter 5, address the following items.
Checklist:
Compose the research problem for Sybil’s Artificial Flowers.
Create the research plan using secondary and primary data.
Evaluate secondary data; what does secondary data suggest in terms of market size, growth rates, consumer and business opportunities, and trends for this industry?
For primary data, include whether you will utilize qualitative, quantitative, or both.
Defend your rationale for each choice.
Provide a list of ten questions (open- and close-ended) to help Sybil better understand her customers.
Explain how you will collect the information for the sampling plan, contact methods, and data mining.
Evaluate the consumer and business opportunities based on your initial research.
Directions for submitting this assessment: Combine Parts 1 and 2 into a 900- to 1,150-word informative essay with additional title and reference pages. Use the current APA format and citation style for any short quotes or paraphrases with accompanying references.
Minimum Submission Requirements
Proper notification of any resubmission, repurposing, or reworking of prior work per the Purdue Global Student Coursework Resubmission, Repurposing, and Reworking Policy Resource.
Is an informative essay addressing all the checklist items in a Microsoft® Word® document.
Is written in Standard English with correct spelling, grammar, style, and mechanics.
Has a purpose clearly stated in your introduction statement.
Demonstrates logical and appropriate transitions from one idea to another.
Is highly organized, logical, and focused.
Includes additional title and reference pages in current APA format and citation style.
Plagiarism
Plagiarism is an act of academic dishonesty. It violates the University’s Code of Student Conduct, and the offense is subject to disciplinary action. You are expected to be the sole author of your work. Use of another person’s work or ideas must be accompanied by specific citations and references. Whether the action is intentional or not, it still constitutes plagiarism.
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“Sybil’s Artificial Flowers: Understanding Consumer Behavior and Market Opportunities through Market Research” Market Research Plan for Sybil’s Artificial Flowers
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“Uncovering the Hidden Truths of the American Political, Governmental, and Economic System”
Question:
– What is at least one thing about the American political/governmental/economic system that (1) you find interesting, surprising, or shocking and (2) most people are not cognizant of?
– Sources which can (do not have to) be used:
https://www.hamiltonnolan.com/p/people-dont-know-anything-about-the
https://www.wetheveterans.us/news-and-events/is-the-us-a-democracy-its-more-complicated-than-you-thought?gad_source=1&gbraid=0AAAAAohmkMPxhM8mdek2R7gnLWYi0i-8h&gclid=Cj0KCQjwgJyyBhCGARIsAK8LVLOZpa9mZApqFV_yNZKU6kVpLSGs4FSXAp_mCh3QapoeKk6BdYaEoP0aArm5EALw_wcB
P.S. I know this is easy, but I have a broken right hand, and it is agonizingly painful. I have to keep my hand still and around or above chest level just to reprieve myself of the immense pain. I just don’t want you to think I’m too lazy to do this.* -
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Title: Exploring My Culture: A Visual Glossary and Discussion on the Importance of Culture in Modern-Day Multiculturalism
Link to Video: https://www.youtube.com/watch?v=EaxShCg2mPY&feature=youtu.be
Part I:
Students must create a visual glossary of key terminology related to themselves and their culture in philosophy, architecture, music, religion, and art. For example, the glossary should include (but not be limited to) images of their favorite food (including instructions on how to make it if needed), lists of their favorite songs, their god(s), holidays, traditions, and how their culture defines them. You are not required to write intensive paragraphs but do not assume we know what the images or ‘things’ are. Pretend we are aliens who you need to be educated.
Part II:
Discuss the importance of YOUR culture in modern-day multiculturalism. Why does Instragam impact culture so much? This should include references to the lecture sections when talking about culture.
Rubrics
Initial post (3)
Part I should have a visual presentation containing photos with descriptions.
All terminology should include pictures and media to complement paragraphs visually.
All parts should pertain to the student’s life and culture only.
Part II should reference the lecture only and their own life. No outside sources are needed or invited.
Replies (1)
1. At least one paragraph per reply (use the reply template in the Syllabus if you need help)
Each response should be between 100 and 200 words at maximum.
Attach your visual portfolio. If you created a document with images, please ensure it is in PDF form (which opens in the Canvas browser). If you created an online slide show (Google Slides, Canva, etc.), link us to the presentation, and if you created a PowerPoint presentation, be sure it is a PDF. Do not require students to download files to their computers to open them.
Part I: Key Terms related to your culture (i.e., words or customs related to your way of life, clothes, emotions, language, gestures, food, holidays, culture in terms of cultural philosophy, architecture, music, religion, art, beliefs, etc.) Tell us about yourself, likes/dislikes, hobbies, food, etc.
Part II: (Answer the questions here: What is the importance of their culture in modern-day multiculturalism and humanities in understanding culture and history in the context of nation-building?) -
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Exploring Metabolic Pathways: Catabolic and Anabolic Processes Title: Understanding Metabolic Pathways: Catabolic and Anabolic Processes in Cellular Metabolism
After reading the material for this week, please respond to one of the bullet points below using information from the readings along with other references you have found:
Catabolic pathways break down substrates for use by the cell – pick one of the catabolic pathways and carry out some background research; what are the inputs and outputs of the pathway? Are the inputs coming from other pathways, or are they scavenged by the cell? Are the intermediates used in any other processes? How ubiquitous is this pathway?
Anabolic processes are endothermic – where does the energy and raw materials come from to synthesize the major constituents of a cell? Pick a specific anabolic pathway, carry out some background research and describe the necessary inputs, the major reaction steps and the resulting cellular products. How ubiquitous is this pathway? Are the intermediates used in any other processes?
How does a cell control its metabolic flux? Which control mechanism would be used in the production of ethanol by yeast? Why does a cell need to control its metabolism? What happens if you remove some of these control mechanisms?
After reviewing this week’s material, describe the genetic engineering process that would lead to the creation of GloFish http://www.glofish.com What would you change if you only wanted to brain or the heart to glow? Include a reference which supports your change.
Describe the process you would use to produce vegan cheese from bacteria, if you know the gene sequence for casein and you have a supply of wild-type E. coli and/or yeast. What would be the differences between cheese production this way and real cheese production?
What are the advantages to using prokaryotic as host systems for genetic engineering? What are the limitations to genetic engineering in prokaryotes? Are these limitations addressable in single cell eukaryotic systems? Give an example of bioproduction in each system.
link for class material; https://vimeo.com/12395598 -
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Title: “Maximizing Communication Strengths: Identifying Areas for Improvement and Strategies for Growth” Communication is an essential aspect of human interaction, and it plays a crucial role in our personal and professional lives. It involves the exchange of information,
Post a discussion thread discussing what your communication strengths are, what
areas you may improve, and ideas for improvements with literature support (provide two
scholarly sources; one source may be the text). -
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Title: The Importance of Child Development Knowledge in Three Career Paths
Discuss three (3) careers in which knowledge of child development is important. For each career, discuss what type of child development knowledge you believe would be important to know. Be specific in your response in describing the kind of child development knowledge needed to be successful at this career. In your writing of these careers, you will need to tell me a little bit about the career (e.g., responsibilities of the job) and tell me about the type of educational background one needs to obtain to be successful in this career (e.g., is a bachelor’s degree in Psychology sufficient, or does one have to get a specialized degree, Master’s, or certification, etc.). You should discuss the types of research/internship/job opportunities that will help in being successful in this career.
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Legal Ramifications of the Holyoke Veteran’s Home COVID-19 Outbreak Title: “Accountability and Responsibility: Examining the Legal Ramifications of the Holyoke Veteran’s Home COVID-19 Outbreak” “Building a Better Library: Strategies for Modernizing and Enhancing the User Experience”
While the horrible situation at the Holyoke Veteran’s Home has now passed, there have been legal ramifications. After reviewing the background materials and doing your own independent research, address the following in a 3- to 4-page paper:
On what grounds did the staff who contracted COVID-19 at the Soldiers Home sue?
On what grounds did residents who survived and family members of those who died have to sue?
What was the outcome of these cases, who was held responsible, and why?
How is the State of Massachusetts holding the administrators accountable?
Identify at least 2 ethical or legal principles that apply. Explain their significance.
Assignment Expectations
Conduct additional research to gather sufficient information to justify/support your strategic plan.
Limit your response to a maximum of 3 pages (title and reference pages are not included in page number count).
Support your report with peer-reviewed articles, using at least 3-4 references. Use the following link for additional information on how to recognize peer-reviewed journals:
http://www.angelo.edu/services/library/handouts/peerrev.php.
You may use Purdue OWL to assist in formatting your assignment:
https://owl.english.purdue.edu/owl/resource/560/01/.
For additional information on reliability of sources, review the following source: Finding and Evaluating Online Resources – https://nccih.nih.gov/health/webresources.
This assignment will be graded based on the content in the rubric.
Required Reading
Andersen, T., & Alanez, T. (2022, Apr 30). New report criticizes tenure, oversight of Holyoke Soldiers’ Home official who presided over COVID outbreak. Boston Globe (Online) Retrieved from Trident University Library.
Beauchamp, T. (2010). The four principles approach to healthcare ethics. In Standing on principles: Collected essays (pp. 35-49). Oxford, England: Oxford University Press. Available in the Trident Online Library.
Blazer, D. G., & Hernandez, L. M., (2006). The impact of social and cultural environment on health. In Lyla M. Hernandez, & Dan G. Blazer (Eds.), Genes, behavior, and the social environment (pp. 25-43). National Academies Press. Retrieved from Trident University Library.
Court reinstates charges against leaders of veterans’ home (2023, Apr 27) AP. Retrieved from https://apnews.com/article/virus-outbreak-massachusetts-soldiers-home-lawsuit-d23838334ff3bec11a5ab0926dea1598
Ingram, R. C., Scutchfield, F. D., Mays, G. P., & Bhandari, M. W. (2012). The economic, institutional, and political determinants of public health delivery system structures. Public Health Reports (1974), 127(2), 208-215. Retrieved from Trident University Library.
MacQuarrie, B., Andersen, T., & Krueger, H. (2021, Aug 17). Holyoke Soldiers’ Home worker files federal suit alleging ‘inhumane conditions’ during COVID outbreak. Boston Globe (Online). Retrieved from Trident University Library.
Mind Tools. (n.d.). PEST analysis: Identifying “big picture” opportunities and threats. Retrieved from https://www.mindtools.com/pages/article/newTMC_09.htm
Pescaro, M. (2023, Mar 17) Holyoke Soldiers’ Home Employees Allege ‘Criminally Catastrophic Decisions’ in COVID Outbreak. Retrieved from https://www.nbcboston.com/news/local/holyoke-soldiers-home-employees-allege-criminally-catastrophic-decisions-in-covid-outbreak/2999036/
Pratt, M. (2022, May 12) State settles with families of Holyoke Soldiers Home victims. AP. Retrieved from https://apnews.com/article/covid-health-lawsuits-massachusetts-1c0ad830ccdfa1c9adbce5d9bfd6f806
Wasser, M. (2020). Mass. wanted someone with health care experience to oversee Soldiers’ Homes. It never happened. WBUR. Retrieved from https://www.wbur.org/commonhealth/2020/05/11/soldiers-homes-holyoke-chelsea-executive-director
Ex-care home bosses charged over dozens of deaths in Massachusetts; more than 70 people have died of covid at home in Holyoke ex-superintendent is being made a scapegoat, lawyer says. (2020). The Guardian (London). Retrieved from Trident University Library. -
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Title: Comparison of Computer Systems and Components
Question 1:
Compare and contrast the basic personal computer system, the typical smartphone system, and the mainframe computer system in terms of their architecture, capabilities, use cases, and impact on modern computing.
Start by providing an overview of each system, including their hardware components, operating systems, and typical specifications.
Explore the primary use cases for each system. How do these systems cater to different computing needs? Are there any overlapping functions or capabilities?
Analyze the architecture of these systems. What are the key design principles and characteristics that make each system unique? How do these architectures contribute to their performance and functionality?
Question 2:
Examine the fundamental interface components in an average computer system, and discuss their roles, significance, and interactions within the system.
Begin by identifying and describing the core interface components typically found in a computer. These may include the central processing unit (CPU), memory (RAM), storage devices (e.g., hard drives or SSDs), input/output devices (e.g., keyboard, mouse, monitor), and expansion slots or ports.
Discuss the specific functions and roles of each component. For example, what is the primary function of the CPU in processing data, and how does it interact with memory and storage devices?
Analyze the connections and data flow between these components. How do data and instructions travel between the CPU, memory, and storage? What is the role of input/output devices in facilitating user interaction with the computer?
Question 3:
Investigate the role of peripherals and the hierarchy of storage in an average computer system, and analyze how these elements contribute to overall system functionality and performance.
Begin by defining what peripherals are in the context of computer systems and providing examples of common input and output devices. Explain how peripherals enhance the user experience and extend the capabilities of a computer.
Explore the concept of the storage hierarchy in computing. Describe the various storage media and devices that make up this hierarchy, from the fastest and most volatile storage to the slowest but highest-capacity options.
RULES FOR ASSIGNMENTS
While preparing your MS Word document, you should follow the posted assignment policy guidelinesRequirements: Just answer the questions fully | .doc file -
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“Cooperative Testing: Benefits, Strategies for Test Anxiety, and Combating Cheating in Education”
Cooperative Testing refers to a method of education in which assessment tasks require a group of students to work together.
Benefits of cooperative testing
Enhanced Learning: Students can exchange lessons and disclose their respective misconceptions to gain a thorough understanding of the subject.
Reduced Anxiety: Working in a team helps decrease the burden of being responsible for the performance’s outcome, which allows you to destroy test anxiety (Oyelere et al., 2022).
Nevertheless, collaborative assessment can have disadvantages, such as non-uniform participation from group members.
Test anxiety and reduction strategies
Test anxiety is a widespread concern that often leads to undesired results for students in exams. It is seen in the symptoms, e.g., anxiousness, clamminess, and difficulty focusing.
Positive Thinking: Getting into affirmation and visualizing success can help self-confidence go up and decrease negative thoughts.
Practice Tests: Performing test practice allows students to acquaint themselves with the test setting and become less fearful of the unknown (Donolato et al., 2020).
Cheating
Cheating in the academic setup weakens the authenticity of the educational procedure. It includes using unfair ways to gain better examination results (Ernst et al., 2023). To combat cheating, institutions can implement the following measures:
Strict Policies: Comprehensive and strict regulations communicated to students should focus on academic integrity.
Technology Solutions: Plagiarism detection software and other technological tools help track and prevent this behavior.
Conclusion
As a final thought, however, it is crucial to use cooperative testing carefully to get the best results. Dealing with test anxiety is a matter of holistic strategies, including preparation, relaxation techniques, positive thinking, practice tests, and healthy ways of life. Fighting to cheat involves strict regulations, vital monitoring, well-planned testing, honor codes, and effective technologies.
References
Donolato, E., Marci, T., Altoè, G., & Mammarella, I. C. (2020). Measuring Test Anxiety in Primary and Middle School Children: Psychometric Evaluation of the Test Anxiety Questionnaire for Children (TAQ-C). European Journal of Psychological Assessment : Official Organ of the European Association of Psychological Assessment, 36(5), 839–851. https://doi.org/10.1027/1015-5759/a000556Links to an external site.
Ernst, A., & Gerth, M. (2023). Explaining cheating in schools with Situational Action Theory: Within-estimations using a German school panel. European Journal of Criminology, 20(5), 1621–1640. https://doi.org/10.1177/14773708211055270Links to an external site.
Oyelere, S. S., Berghem, S. M., Brännström, R., Rutberg, S., Laine, T. H., & Lindqvist, A.-K. (2022). Initial Design and Testing of Multiplayer Cooperative Game to Support Physical Activity in Schools. Education Sciences, 12(2), 100-. https://doi.org/10.3390/educsci12020100Links to an external site. -
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“My Lifeline: A Case Study of Personal Development Through the Stages of Childhood and Adolescence” Applying Theories to Real-Life Scenarios: A Reflection on My Learning Experience Introduction: In this assignment, I had the opportunity to apply various theories to real-life scenarios from different stories. Through this process, I have gained a better understanding
Take a Look at Your Own Life:
For this assignment, you will have the opportunity to explain these theories as they relate to your own real-life experiences. Your first task is to take the position of a researcher who will now present a case study (i.e., a process or record of research in which detailed consideration is given to the development of a single person). As a researcher, what questions do you have about your participant’s childhood as it relates to each domain and each stage of development (i.e. period of time) in your life? You have already completed an earlier assignment where you wrote a set of questions. These questions will be the basic outline for your entire paper! Use these questions to support your paper!
Lifeline:
For this lifeline project, you will work toward understand your own development over these stages of development (i.e. periods of time): Sensory-motor years (0-2 years old,); The Early Childhood Years (3-5 years old); Middle Childhood (6-12 years old), and Adolescence (12-25 years old). You will be focusing on four developmental domains we study within each period: cognitive, psychosocial, language and literacy, and physical development. And guess what! You will organize your paper into sections using the stages of development.
Theory to Practice:
So, each section is a collection of great stories and examples from your participant = YOU! Then you will be using a variety of theories to analyze their stories (i.e., experiences, behaviors, thoughts, and emotions). In fact, you must have a minimum of two theories/theorists from your readings represented throughout your paper. So, you’re asking yourself questions about Psychosocial development, and you remember being dropped off at school and when you weren’t looking, your mom would sneak out without saying goodbye. You would cry and cry. You’ll would then write about that experience and then provide an example of a theory that explains your behavior. For example, what would theorist, Eric Erikson say about this behavior?
Structure of Your Paper:
So, let’s review the structure of your paper and how you will present your case study.
Section 1: The Participant
Demographics: Background of the participant – Provide a name, age, cultural background, and city in which you resided in as a child.
Other Background: Where did you grow up? Who did you live with? Include who raised you, any siblings, and the neighborhood. If you are comfortable, your socioeconomics growing up. This is just your general background. We will get into much more detail within the other sections.
For Sections 2 through 5 of the Paper: You will write a minimum of two stories/examples in your childhood for each subsection under each section. For each story, you will relate the real-life experience with research/theories. At the end, you will have 16 subsections x 2 stories = 32 stories. Here’s the breakdown:
image.pngSection 2: Infant/Toddler Stage of Development
Physical Development
Cognitive Development
Language and Literacy Development
Social-Emotional Development
Section 3: Early Childhood Stage of Development
Physical Development
Cognitive Development
Language and Literacy Development
Social-Emotional Development
Section 4: Middle Childhood Stage of Development
Physical Development
Cognitive Development
Language and Literacy Development
Social-Emotional Development
Section 5: Adolescent Stage of Development
Physical Development
Cognitive Development
Language and Literacy Development
Social-Emotional Development For EACH of these subsections, you will be:
telling a minimum of two stories about a milestone, a challenge, an experience, or situation that occurred during this stage of development (e.g., two stories for what your physical development was like during the infant/toddler stage; two stories for what your cognitive development was like during the infant/toddler stage; etc.).
Using our readings or your own research to provide examples of theories or child development research that relates to each of the stories (see examples of past student papers that I provided in this assignment link).
Ensure that citations are used for the examples you find and that a reference is at the end of your paper referencing that citation.
All papers will go through TurnItIn to check for plagiarism, cite all your sources!
Section 6: Your Experience / Reflection of Assignment
Provide two paragraphs about what you learned from this assignment. You have had the wonderful opportunity to apply some important theories to real-life scenarios. Was it helpful? Do you have a better understanding of theory to practice? Discuss your learning experience here.
Formatting and References:
Your paper should be approximately 14-18 pages, double spaced, with citations, in APA format. You must use citations in your paper. If you are referencing a page from our readings, you will cite it by writing (Valdez, 2024, 3.4.1). This indicates Module 3, learning goal 4, section 1. Then you should make sure it is in your own words and summarizes the readings. Be very careful not to plagiarize information from our book or from any websites. You may use other website resources but be sure to reference all sources. You must cite these properly and you must have a reference page at the end of your paper.